STEALTH ebook distribution platform at Frankfurt Buchmesse 2014, by Marco Croella, Chief Operating Officer in SBF. Presentation Transcript: 1. Your ebooks. Everywhere (Yes, everywhere!) 2. Marco Croella COO & Shareholder Simplicissimus Book Farm Mechanical Engineer Finance expert Cooking addicted 3. ebook distribution Self Publishing Free ebook creation 4. What does STEALTH do? Publisher Publisher Publisher ... Store Store Store ... 5. 1000+ Publishers 50+ Stores 45.000+ ebooks 6. THE QUESTION Ok, now I’ve got my ebooks. How can I effectively sell them? 7. THE QUESTION Ok, now I’ve got my ebooks. How can I effectively sell them? ? 8. TWO ALTERNATIVES DIY 9. TWO ALTERNATIVES DIY vs 10. Where do I sell? DIY One-by-One on the bigger stores 80%/20% Pareto Principle 11. Where do I sell? DIY One-by-One on the bigger stores 80%/20% Pareto Principle AND THE LONG TAIL??? 12. Where do I sell? No compromises One upload - ALL the stores served 13. Where do I sell? No compromises One upload - ALL the stores served 25% MORE EFFICIENT 14. And if I change something or I do something new? DIY Manual changes ON.EVERY.SINGLE.STORE 15. And if I change something or I do something new? DIY Manual changes ON.EVERY.SINGLE.STORE TERRIBLY BORING! (and error sensitive) 16. One change - All stores updated And if I change something or I do something new? 17. One change - All stores updated And if I change something or I do something new? 80% OPERATING TIME SAVED 18. And how do I get paid? DIY Multiple reports, one per store Multiple invoices to multiple Countries 19. And how do I get paid? DIY Multiple reports, one per store Multiple invoices to multiple Countries HAVE YOU READY A DEDICATED ACCOUNTANT? 20. ONE report. ONE invoice. Simple as that And how do I get paid? 21. ONE report. ONE invoice. Simple as that 80% ACCOUNTANCY TIME SAVED And how do I get paid? 22. 25% MORE EFFICIENT 80% OPERATING TIME SAVED 80% ACCOUNTANCY TIME SAVED Summarizing 23. on final price/list price 8% The Price 24. CONTACTS Marco Croella Email marco.croella@simplicissimus.it LinkedIn it.linkedin.com/in/marcocroella Twitter @MarcoCroella

2. Your ebooks. Everywhere
(Yes, everywhere!)

3. Marco Croella
COO & Shareholder
Simplicissimus Book Farm
Mechanical Engineer
Finance expert
Cooking addicted

4. ebook distribution
Self Publishing
Free ebook
creation

5. What does STEALTH do?
Publisher
Publisher
...
Publisher
Store
Store
...
Store

6. 1000+ Publishers
50+ Stores
45.000+ ebooks

7. THE QUESTION
Ok, now I’ve got my ebooks.
How can I effectively sell them?

8. THE QUESTION
Ok, now I’ve got my ebooks.
How can I effectively sell them?
?

9. TWO ALTERNATIVES
DIY

10. TWO ALTERNATIVES
DIY vs

11. Where do I sell?
DIY One-by-One on the bigger stores
80%/20% Pareto Principle

12. Where do I sell?
DIY One-by-One on the bigger stores
80%/20% Pareto Principle
AND THE LONG TAIL???

13. Where do I sell?
No compromises
One upload - ALL the stores served

14. Where do I sell?
No compromises
One upload - ALL the stores served
25% MORE EFFICIENT

15. And if I change something
or I do something new?
DIY Manual changes
ON.EVERY.SINGLE.STORE

16. And if I change something
or I do something new?
DIY Manual changes
ON.EVERY.SINGLE.STORE
TERRIBLY BORING!
(and error sensitive)

17. And if I change something
or I do something new?
One change - All stores updated

18. And if I change something
or I do something new?
One change - All stores updated
80% OPERATING
TIME SAVED

19. And how do I get paid?
DIY Multiple reports, one per store
Multiple invoices to multiple Countries

20. And how do I get paid?
DIY Multiple reports, one per store
Multiple invoices to multiple Countries
HAVE YOU READY A
DEDICATED ACCOUNTANT?

21. And how do I get paid?
ONE report. ONE invoice.
Simple as that

22. And how do I get paid?
ONE report. ONE invoice.
Simple as that
80% ACCOUNTANCY
TIME SAVED

23. Summarizing
25% MORE EFFICIENT
80% OPERATING TIME SAVED
80% ACCOUNTANCY TIME SAVED

24. The Price
8%
on final price/list price

25. CONTACTS
Marco Croella
Email
marco.croella@simplicissimus.it
LinkedIn
it.linkedin.com/in/marcocroella
Twitter
@MarcoCroella