1. #wawCPT
a challenging tracking solution
@blakey

2. #firstworldproblems #developingeconomy
Client: “Tell me how my Web analyst: “Do you
billboard / TVC / think we might get
homepage takeover is analytics tracking on
driving search and your shopping cart
sales.” pages?”
> Exciting challenges > Surely we should be
winning? We can so
easily offer value!

3. So, why aren’t
we rocking it?

4. A challenge

5. Quirk.biz
Quirk.co.za
Go.aQuirk.com

6. Quirk.biz
Quirk.co.za
Go.aQuirk.com
Quirk
GLOBAL

7. Quirk.biz
Quirk.co.za
Go.aQuirk.com
Two
repor8ng
profiles
–
double
Quirk
GLOBAL
tracker

8. Quirk.biz
Quirk.co.za
Go.aQuirk.com
Two
repor8ng
profiles
–
double
Quirk
GLOBAL
tracker
Crossing
domains
–
cross
domain
tracking

9. Some favourite
resources

10. Helping us on the way
• Google Code Documentation:
http://code.google.com/apis/analytics/docs/
tracking/home.html
• Lunametrics:
http://www.lunametrics.com/blog
• GACP forum
@jeanduplessis

11. A solution

12. Tracking code
<script type="text/javascript">
var _gaq = _gaq || [];
_gaq.push(['_setAccount', 'UA-4753136-1']);
_gaq.push(['_trackPageview']);
(function() {
var ga = document.createElement('script'); ga.type = 'text/
javascript'; ga.async = true;
ga.src = ('https:' == document.location.protocol ? 'https://
ssl' : 'http://www') + '.google-analytics.com/ga.js';
var s = document.getElementsByTagName('script')[0];
s.parentNode.insertBefore(ga, s);
})();
</script>

13. var _gaq = _gaq || [];
_gaq.push(['_setAccount', 'UA-4753136-1']);
_gaq.push(['_trackPageview']);

14. Asynchronous — an array
var _gaq = _gaq || [];
_gaq.push(
['_setAccount', 'UA-4753136-1’],
['_trackPageview']
);

15. Standard customisations
var _gaq = _gaq || [];
_gaq.push(
['_setAccount', 'UA-4753136-1’],
['_trackPageview']
['_trackPageLoadTime'],
['_setAllowAnchor', true ]
);

16. Standard customisations
var _gaq = _gaq || [];
_gaq.push(
['_setAccount', 'UA-4753136-1’],
['_trackPageview'] PAGESPEED
REPORTING
['_trackPageLoadTime'],
['_setAllowAnchor', true ]
);
CAMPAIGN
TRACKING

17. Double tracker - basic
var _gaq = _gaq || [];
_gaq.push(
['_setAccount', 'UA-4753136-1’],
['_trackPageview']
['t2._setAccount', 'UA-12352734-1’],
['t2._trackPageview']
);

18. Double tracker - basic
var _gaq = _gaq || [];
_gaq.push(
['_setAccount', 'UA-26225633-1’],
['_trackPageview']
['t2._setAccount', 'UA-12352734-1’],
['t2._trackPageview']
);
t2
–
iden8fies
my
second
account
/
profile

19. Double tracker + customisations
var _gaq = _gaq || [];
_gaq.push(
['_setAccount', 'UA-26225633-1’],
['_trackPageview']
['_trackPageLoadTime'],
['_setAllowAnchor', true ]
['t2._setAccount', 'UA-12352734-1’],
['t2._trackPageview']
['t2._trackPageLoadTime'],
['t2._setAllowAnchor', true ]
);

20. Erm, the cross
domain thing

21. Standard cross domain tracking
var _gaq = _gaq || [];
_gaq.push(
['_setAccount', 'UA-4753136-1’],
['_setDomainName', 'quirk.biz'],
['_setAllowLinker', true],
['_trackPageview']
);
<a href="www.gottaquirk.com"
onclick="_gaq.push(['_link',
'www.gottaquirk.com']); return false;">View
our blog</a>

22. Standard cross domain tracking
var _gaq = _gaq || [];
_gaq.push(
['_setAccount', 'UA-4753136-1’], Rewrites
the
domain
hash
value
so
I
can
['_setDomainName', 'quirk.biz'], access
cookies
across
['_setAllowLinker', true], domains.
['_trackPageview']
Lets
me
pass
my
); cookie
parameters
as
I
cross
domains.
<a href="www.gottaquirk.com"
onclick="_gaq.push(['_link',
'www.gottaquirk.com']); return false;">View
our blog</a>

23. Putting it all together
var _gaq = _gaq || [];
_gaq.push(
['_setAccount', 'UA-26225633-1’],
['_setDomainName', 'quirk.biz'],
['_setAllowLinker', true],
['_trackPageview']
['_trackPageLoadTime'],
['_setAllowAnchor', true ]
['t2._setAccount', 'UA-12352734-1’],
['t2._setDomainName', 'quirk.biz'],
['t2._setAllowLinker', true],
['t2._trackPageview']
['t2._trackPageLoadTime'],
['t2._setAllowAnchor', true ]
);

24. www.slideshare.net/sblakey