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Sponsor: 5th Special Forces Group
Broadcom
Week 1:
Problem
Provide wide-area broadband
internet in denied areas (e.g.
Syria, Iraq)
Solution:
Aerial based solution to beam
Internet directly to denied area
Week 9:
Problem
Provide wide-area broadband
internet in denied areas (e.g.
Syria, Iraq)
Solution:
Aerial based solution to beam
Internet directly to denied area
Total Interviews: 118
BroadCom: Team
Fabien Villemalard
Economist & IT
Teun de Planque
Computer Scientist and
Electrical Engineer
Mechanical Engineer
Yitao Zhuang
Total Interviews: 118
OD-As Journalists Syrian and Iraqi
Citizens
Domain experts
Proposed Solution Week 2 Proposed Solution Week 9
Our Journey
BroadCom: Emotional Rollercoaster
Team Formation
Have a solution
Chaos
4 Potential Solutions
MVP
Deployment? +
Team member left
Happy Sponsor
Emotional
State
Time
A Slow Start
Incomplete Team, No Strategy
Broadcom: Emotional Rollercoaster
Emotional
State
Time
Team Formation
Have a solution
Chaos
4 Potential Solutions
MVP
Deployment? +
Team member left
Happy Sponsor
A team with experts
We have a solution
Experts in telecommunication and UAS + 5 mins brainstorming
= A solution !
Broadcom: Emotional Rollercoaster
Emotional
State
Time
Team Formation
Have a solution
Chaos
4 Potential Solutions
MVP
Deployment? +
Team member left
Happy Sponsor
- “Wait a minute, who are your beneficiaries?
ODA in 5th SFG?”
- “We are not sure. By the way, what does
ODA mean?”
Know your beneficiaries before
having a solution!
Broadcom: Lesson Learned
Initial Secondary Beneficiaries and Value Proposition
SFOD-A (Special Forces Operational Detachment - Alpha)
- Need telecommunication capability to other OD-A units,
allies and local population
Beneficiaries Rejected by the Sponsor
“We already have enough
telecommunication gadgets for our
soldiers.”
Col. Leahy, Commander of 5th SFG
Understanding the Daily Life of SFG
Lesson Learned
“It is all about winning hearts and minds (of local
people)”
-
Former Navy Seal
-Sponsor
-Former British Special Forces
-Delta Force
Local Civilians
Confirmed Beneficiaries and Value Propositions
SFG (Company Commander)
● Provide unbiased information and
counter-propaganda
● Know what local citizens are thinking
and talking about
● Communicate to local population
directly
● Access to accurate information or
entertainment
● Capability to communicate to the
outside world
Broadcom: Emotional Rollercoaster
Emotional
State
Time
4 potential solutions
Team Formation
Have a solution
MVP
Deployment? +
Team member left
Happy Sponsor
Chaos
4 Solutions Proposed
1. Mesh Network
2. Cell Tower 3. Truck Based
4. Aerial Based
Interviews with Experts → Winner
1. Mesh Network
2. Cell Tower 3. Truck Based
4. Aerial Based
Positive Feedback!
“Your recommended solution is the
BEST of all hypotheses. YOU ARE
TALKING”
Col. Krummrich, Operational officer
for USAJFKSWCS, military liaison
Broadcom: Emotional Rollercoaster
Emotional
State
Time
Team Formation
Have a solution
Deployment? +
Team member left
Happy Sponsor
Chaos
MVP
4 Potential Solutions
BroadCom: MVP
•3G/4G communication
•Satellite communication as backhaul
•Onboard server for cached material
•COTS parts (total est: ~$70K)
•Mounted on a proposed MALE UAS
platform or existing Group III UAS
Mission Achievement
5th Special Forces Group Local Civilians
● Number of users of the internet service
● Number of Facebook/Twitter posts created
(intelligence collection)
● Number of downloads of the cached content
(counter-propaganda)
BroadCom: Emotional Rollercoaster
Emotional
State
Time
Deployment? + Team
member left
Team Formation
Have a solution
Happy Sponsor
Chaos
4 Potential Solutions
MVP
BroadCom: Concepts of Operation
BroadCom: Emotional Rollercoaster
Emotional
State
Time
Team Formation
Happy SponsorHave a solution
Chaos
4 Potential Solutions
MVP
Deployment? +
Team member left
Could we use many of these
together? ... so why not fly 20 of
them over the target area. The
concept looks great!
Col. Leahy, Commander of 5th SFG
Dual-Use Applications
Telecommunication for
Disaster Relief
Low cost alternatives for
persistent ISR
All components
are commercially
available.
BroadCom: Internal Readiness Level
BroadCom: Acknowledgements
5th Special Forces Group: Col. Leahy, Col. Krummich,
Joshua Burch, Paul Murphy
Military Liaison: Todd Forsman, Scott Sanders
TA: Isaac Matthews
Mentor: Craig Seidel
Special Thanks: Stanford DoD/IC community
Thank you!
BroadCom: Providing Internet
Service to the Denied Areas
Appendix
Primary: 5th Special Force
Group (especially ODA
teams)
Secondary:
- Allied forces in denied
areas (coordination
purposes);
- Population in denied area
(informational purposes).
Third: potential other
beneficiaries could include
other military units, Gov’t org.
that provide aid (FEMA, UN,
USAID), NGOs, Private co. op.
in denied areas (Oil & Gas,
Mining, …)
- DIUX
- Purchasing arm of the
military through the SOCOM
(Special Operations Command)
known as
Acquisition,Transport and
Logistics unit;
- Head of US 5th Special
Forces Group.
- Warehouse and Assembly
facility;
- UAS/Drones
- Telecommunication Engineer;
- Electrical/Mechanical
Engineer.
BroadCom: Mission Model Canvas
- Purchase of off the shelf
equipment;
- Assembly of equipment;
- B2Gov. distribution;
- Maintenance and Repair of
equipment
- US 5th Special Forces
Group;
Drone Operator
- Telecommunication
suppliers;
L3, Cobham, AvL,
Ericsson, Nokia
- Drone manufacturers
AAI (RQ-7), Zenith
Aerospace (Solar) CyPhy
(Tethered Drone)
- Provide internet to local citizens so that 5th SFG can collect
useful intelligence
- Local citizens post valuable information (for 5th SFG) on provided Internet
- Leasing of equipment
- Maintenance services
- Off the shelf elements
- Assembly
- B2Gov. Distribution and transport costs to destination.
- Total = 70k
Beneficiaries
Mission AchievementMission Budget/Costs
Buy-In/Support
Deployment
Value
Proposition
Key Activities
Deploy an IP based broadband
communication infrastructure
which is
(i) Compatible with
smartphones on the ground
(2G, 3G, 4G, LTE);
(ii) Durable;
(iii) Mobile;
(iv) Discrete from obvious
visual detection;
(v) Highly customizable in
terms of area coverage
(vi) Target. Download 5MB/s.
Upload 1MB/s. (Whatsapp,
Twitter, Facebook)
(vii) Operated min. 30km
range;
(iix) Target urban areas with
1 to 3 story buildings and at
least 1 city block;
(ix) Min. concurrent
connections of 40 users
Key Resources
Key Partners
- Direct sales channel where
confidentiality is ensured,
and select clients are
chosen;
- Large conference
gatherings;
- In the field, UAV should fit
in the back of a humvee;
- Can take off over short
distances
Create sense of urgency from the start!
Lesson learnt: Response time is slow
Week 1
Broadcom
2 3 4 5 6 7 8
Expectation
5th SFG actual response
SOCOM actual response
Lesson learnt: How to talk to Special Forces
- SOCOM is trained keep information rather than share
information;
- Quote: “I told all that my JAG could tell me I could say”
- Required creative approach:
- Do homework before interviews as much as possible
to target questions as much as possible;
- When talking use analogies;
- Multiple touch points is essential;
- Emails with images and open ended questions;
- Use of intermediaries;
- Use of former SOCOM officers; and
- Talk to more senior ranking officers with more
comfort to share information
Lesson learnt: Model Canvas
- The model canvas is a powerful tool for assessing product-
market fit;
- It is not a sequential tool to solving a problem but an
iterative process whereby each new bit of information may
disarrange the entire model canvas

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Broadcom - Hacking for Defense - Stanford 2017

  • 1. Sponsor: 5th Special Forces Group Broadcom Week 1: Problem Provide wide-area broadband internet in denied areas (e.g. Syria, Iraq) Solution: Aerial based solution to beam Internet directly to denied area Week 9: Problem Provide wide-area broadband internet in denied areas (e.g. Syria, Iraq) Solution: Aerial based solution to beam Internet directly to denied area Total Interviews: 118
  • 2. BroadCom: Team Fabien Villemalard Economist & IT Teun de Planque Computer Scientist and Electrical Engineer Mechanical Engineer Yitao Zhuang
  • 3. Total Interviews: 118 OD-As Journalists Syrian and Iraqi Citizens Domain experts
  • 4. Proposed Solution Week 2 Proposed Solution Week 9 Our Journey
  • 5. BroadCom: Emotional Rollercoaster Team Formation Have a solution Chaos 4 Potential Solutions MVP Deployment? + Team member left Happy Sponsor Emotional State Time
  • 6. A Slow Start Incomplete Team, No Strategy
  • 7. Broadcom: Emotional Rollercoaster Emotional State Time Team Formation Have a solution Chaos 4 Potential Solutions MVP Deployment? + Team member left Happy Sponsor
  • 8. A team with experts
  • 9. We have a solution Experts in telecommunication and UAS + 5 mins brainstorming = A solution !
  • 10. Broadcom: Emotional Rollercoaster Emotional State Time Team Formation Have a solution Chaos 4 Potential Solutions MVP Deployment? + Team member left Happy Sponsor
  • 11. - “Wait a minute, who are your beneficiaries? ODA in 5th SFG?” - “We are not sure. By the way, what does ODA mean?”
  • 12. Know your beneficiaries before having a solution! Broadcom: Lesson Learned
  • 13. Initial Secondary Beneficiaries and Value Proposition SFOD-A (Special Forces Operational Detachment - Alpha) - Need telecommunication capability to other OD-A units, allies and local population
  • 14. Beneficiaries Rejected by the Sponsor “We already have enough telecommunication gadgets for our soldiers.” Col. Leahy, Commander of 5th SFG
  • 15. Understanding the Daily Life of SFG
  • 16. Lesson Learned “It is all about winning hearts and minds (of local people)” - Former Navy Seal -Sponsor -Former British Special Forces -Delta Force
  • 17. Local Civilians Confirmed Beneficiaries and Value Propositions SFG (Company Commander) ● Provide unbiased information and counter-propaganda ● Know what local citizens are thinking and talking about ● Communicate to local population directly ● Access to accurate information or entertainment ● Capability to communicate to the outside world
  • 18. Broadcom: Emotional Rollercoaster Emotional State Time 4 potential solutions Team Formation Have a solution MVP Deployment? + Team member left Happy Sponsor Chaos
  • 19. 4 Solutions Proposed 1. Mesh Network 2. Cell Tower 3. Truck Based 4. Aerial Based
  • 20. Interviews with Experts → Winner 1. Mesh Network 2. Cell Tower 3. Truck Based 4. Aerial Based
  • 21. Positive Feedback! “Your recommended solution is the BEST of all hypotheses. YOU ARE TALKING” Col. Krummrich, Operational officer for USAJFKSWCS, military liaison
  • 22. Broadcom: Emotional Rollercoaster Emotional State Time Team Formation Have a solution Deployment? + Team member left Happy Sponsor Chaos MVP 4 Potential Solutions
  • 23. BroadCom: MVP •3G/4G communication •Satellite communication as backhaul •Onboard server for cached material •COTS parts (total est: ~$70K) •Mounted on a proposed MALE UAS platform or existing Group III UAS
  • 24. Mission Achievement 5th Special Forces Group Local Civilians ● Number of users of the internet service ● Number of Facebook/Twitter posts created (intelligence collection) ● Number of downloads of the cached content (counter-propaganda)
  • 25. BroadCom: Emotional Rollercoaster Emotional State Time Deployment? + Team member left Team Formation Have a solution Happy Sponsor Chaos 4 Potential Solutions MVP
  • 27. BroadCom: Emotional Rollercoaster Emotional State Time Team Formation Happy SponsorHave a solution Chaos 4 Potential Solutions MVP Deployment? + Team member left
  • 28. Could we use many of these together? ... so why not fly 20 of them over the target area. The concept looks great! Col. Leahy, Commander of 5th SFG
  • 29. Dual-Use Applications Telecommunication for Disaster Relief Low cost alternatives for persistent ISR
  • 31. BroadCom: Acknowledgements 5th Special Forces Group: Col. Leahy, Col. Krummich, Joshua Burch, Paul Murphy Military Liaison: Todd Forsman, Scott Sanders TA: Isaac Matthews Mentor: Craig Seidel Special Thanks: Stanford DoD/IC community
  • 32. Thank you! BroadCom: Providing Internet Service to the Denied Areas
  • 34. Primary: 5th Special Force Group (especially ODA teams) Secondary: - Allied forces in denied areas (coordination purposes); - Population in denied area (informational purposes). Third: potential other beneficiaries could include other military units, Gov’t org. that provide aid (FEMA, UN, USAID), NGOs, Private co. op. in denied areas (Oil & Gas, Mining, …) - DIUX - Purchasing arm of the military through the SOCOM (Special Operations Command) known as Acquisition,Transport and Logistics unit; - Head of US 5th Special Forces Group. - Warehouse and Assembly facility; - UAS/Drones - Telecommunication Engineer; - Electrical/Mechanical Engineer. BroadCom: Mission Model Canvas - Purchase of off the shelf equipment; - Assembly of equipment; - B2Gov. distribution; - Maintenance and Repair of equipment - US 5th Special Forces Group; Drone Operator - Telecommunication suppliers; L3, Cobham, AvL, Ericsson, Nokia - Drone manufacturers AAI (RQ-7), Zenith Aerospace (Solar) CyPhy (Tethered Drone) - Provide internet to local citizens so that 5th SFG can collect useful intelligence - Local citizens post valuable information (for 5th SFG) on provided Internet - Leasing of equipment - Maintenance services - Off the shelf elements - Assembly - B2Gov. Distribution and transport costs to destination. - Total = 70k Beneficiaries Mission AchievementMission Budget/Costs Buy-In/Support Deployment Value Proposition Key Activities Deploy an IP based broadband communication infrastructure which is (i) Compatible with smartphones on the ground (2G, 3G, 4G, LTE); (ii) Durable; (iii) Mobile; (iv) Discrete from obvious visual detection; (v) Highly customizable in terms of area coverage (vi) Target. Download 5MB/s. Upload 1MB/s. (Whatsapp, Twitter, Facebook) (vii) Operated min. 30km range; (iix) Target urban areas with 1 to 3 story buildings and at least 1 city block; (ix) Min. concurrent connections of 40 users Key Resources Key Partners - Direct sales channel where confidentiality is ensured, and select clients are chosen; - Large conference gatherings; - In the field, UAV should fit in the back of a humvee; - Can take off over short distances
  • 35. Create sense of urgency from the start! Lesson learnt: Response time is slow Week 1 Broadcom 2 3 4 5 6 7 8 Expectation 5th SFG actual response SOCOM actual response
  • 36. Lesson learnt: How to talk to Special Forces - SOCOM is trained keep information rather than share information; - Quote: “I told all that my JAG could tell me I could say” - Required creative approach: - Do homework before interviews as much as possible to target questions as much as possible; - When talking use analogies; - Multiple touch points is essential; - Emails with images and open ended questions; - Use of intermediaries; - Use of former SOCOM officers; and - Talk to more senior ranking officers with more comfort to share information
  • 37. Lesson learnt: Model Canvas - The model canvas is a powerful tool for assessing product- market fit; - It is not a sequential tool to solving a problem but an iterative process whereby each new bit of information may disarrange the entire model canvas