1. Columbia B7739-002
Day 1 - Advanced Entrepreneurship
April 16, 2012
Steve Blank
Bob Dorf
Alexander Osterwalder
2. Order of Presentations
1. Bakemba
2. DEN
3. Diagnosly
4. eFood
5. Factabase
6. Jiae
7. Kadak
8. Mobile Marketing
9. Pulze
10. Social Crowd
11. Table Compass
12. TVM
13. YSN
2
3. Bakemba
BAKAMBA
TEAM MEMBERS Ari Scott Alex Sarah Francois Michael
Harkov Greco Morrison Shenton Viargues Burke
Degree program and MBA MBA MBA MBA MBA MBA
Department/Major
Provide your LinkedIn http://www.li http://www http://www.l http://www. http://www. http://www
public profile URL nkedin.com/p .linkedin.co inkedin.com linkedin.co linkedin.co .linkedin.co
rofile/view?id m/pub/scott /profile/view m/pub/sara m/profile/vi m/pub/mic
=19701706&t - ?id=2524357 ew?id=2830 hael-
h-
rk=tab_pro greco/2b/50 5&locale=en 9491&trk=t burke/13/5
2/54 shenton/34/
_US&trk=tya 505/180 ab_pro 4b/579
h
Are you the subject Yes. Digital
matter expert (SME) for media&
this team? marketing.
Pick a role you think you Picker / Hacker / Hustler / Hustler Hustler Hustler
most likely will play on Designer Designer Picker Picker
this team (Hustler,
Hacker, Designer or
Product Picker)
Anything interesting we
should know about you
(be brief)
4. Bakemba FILL OUT ALL 9 BOXES OF THE CANVAS IN ORDER 1 THUR 9
Get: PR, digital WOM, SEO,
1. Itinerary collection &
SEM, consumer promotions 1. Traveling to urban
updates
destination and a
Keep: great customer service, desire for
2. Marketing / PR For Customers:
expand cities, improve partner authentic
Partners: hotels, local 1. Access to authentic, offerings
merchants, airlines, onli 3. Customer service – non-touristy spots experiences
ne booking sites, local locals & travelers Grow: CRM / relationship 2. Own smart phone
sites, rental car 2. Better planned days marketing, expand offering to / tablet (ideal)
companies, internation = easier, maximize more cities 3. Age 25-45 / target
al phone data carriers vacation time 25-35 (?)
4. Professional,
Suppliers: local 3. Save time $50k+ income
trendsetters, work in 5. Time-starved
hospitality, younger/cre 4. Clean UX and
ative, bloggers, active interactive itineraries Our job:
parents take the guidebook -making planning
1. Web developers to 21st century 1. Search (SEO/SEM) quicker, easier,
2. Marketing/PR team 2. Social media painless
Get itineraries: $$ for
3. Local expert For Local Experts: 3. Travel blogs -access to off the beaten
sales as well as
outreach 1. Monetize your local 4. Travel/local sites path spots
exposure (blog, video)
4. Sales force (low end, knowledge -vacation that meets
in person) their specific
interests
Fixed costs: upfront development of site and app How: Sell itinerary for $4.99, pay local 20%, keep 80% gross
margin.
Variable costs:
talent/people, marketing/advertising, compensation of Pricing tactics: compete between guidebooks & free
locals, product iterations Promos: 1st free, free if feedback, buy 1 get 1 free, free if FB
post
5. DEN
Digital Exchange Network
TEAM Amy Villari Steve Alperin DaveSpezzano Alexey Dmitry Dyakin
MEMBERS Okhlopkov
Degree program EMBA – MBA Finance, EMBA NY 2012 London- London
and generalist Management Columbia 13 Columbia 13
Department/Ma (finance, mgmt,
jor marketing)
Provide your NA http://www.link NA NA NA
LinkedIn public edin.com/profil
profile URL e/edit?trk=hb_t
ab_pro_top
Are you the Yes Yes No No Np
subject matter
expert (SME) for
this team?
Pick a role you Designer/Hustle Designer/Produ Hustler Hustler Hustler
think you most r ct Picker
likely will play
on this team
(Hustler, Hacker,
Designer or
Product Picker)
6. DEN FILL OUT ALL 9 BOXES OF THE CANVAS IN ORDER 1 THUR 9
--People have
People who need
trouble finding
Alumni groups, high quality
expert, reliable, ver
Networking information and
ified information.
groups, (build to services and
suit..potential Software Tap communities have trouble
--People spend
white label development, busin already finding it.
huge amounts of
sevice) ess development, transacting offline
time displaying
or chaotically Business
expertise with no
Outsourced builders,
tangible benefit
engineering salesmen,
teams, anyone who has
--A marketplace to
We get paid to ever looked for a
match buyers and
increase bonds connection once
sellers
between removed from
--Simple easy way
members ,make their closest circle
Cash, engineering to aggregate
crucial offline Affinity groups --Reduce the
talent, biz postings about
activity more friction to finding
dev, behavioral expertise
efficient. Allow info, help me get
economics --Scoring/ranking
monetization of value from what I
expertise, project for reliability.
expertise. do for others and
management ?
what I know.
MVP engineering/hosting/design costs are
fixed as is some project management.. Free to join and use– then transaction fee,
community management, feature set buold listing fee, fee for top tier circles
are variable
7. Diagnosly
DIAGNOSLY
TEAM MEMBERS Thomas Tracey Jonathan MelissaWingard Nina Tandon Tim Berry Vladimir
Achenbach Phillips Vinogradov
Degree program Global EMBA – Global EMBA – Global EMBA – PhD Biomedical Global EMBA – Global EMBA –
and A&E ‘13 A&E ‘13 A&E ‘13 Engineering, A&E ‘13 A&E ‘13
Department/Maj EMBA NY ‘12
or
Provide your http://www.linke http://www.linke http://www.linke http://www.linke http://www.linke http://www.linke
LinkedIn public din.com/in/thom din.com/pub/jon din.com/in/mwp din.com/pub/nin din.com/profile/v din.com/profile/v
profile URL astracey athan- austin a- iew?id=26112345 iew?id=5535043
achenbach/32/63 tandon/15/953/3 &trk=tab_pro &trk=tab_pro
7/459 5
Are you the Yes Yes No Yes No No
subject matter
expert (SME) for
this team?
Pick a role you Product Picker Designer Hustler Hustler, Designer, Hustler or Designer
think you most Designer Product Picker Product Picker or Picker Designer
likely will play on Hacker
this team
(Hustler, Hacker,
Designer or
Product Picker)
Anything * Psychology Electrical • Working in Tissue Real estate Master of science
interesting we major, studied Engineer, Dell’s M&A Engineer,Certified entrepreneur and in applied
should know pre-med, then Certified in group. yoga instructor father of 3 mathematics and
about you (be worked in tech Medical • Lived in physics,
brief) startups Regulatory Singapore and Experienced in
* Fascinated with Affairs, Spends East Timor. M&A
singularities. spare time fly
fishing or skiing.
8. Diagnosly FILL OUT ALL 9 BOXES OF THE CANVAS IN ORDER 1 THUR 9
• Diagnostic and
monitoring device Get customers: Patients
OEMs • R&D • Partnerships Device Makers
• Lab-on-chip OEMs • Tech support Problem / Need – • Online marketing Physicians
• Health networks • Partner sales & Medical diagnostic Keep + Grow: Payers
• Testing labs support tests cannot be • Quality service
• Clinical research Researchers
• Customer support conducted effectively and
companies
• Online health service outside of a hospital • user experience What they want:
providers or clinic. • Fewer hospital
visits (spend less
Getting from them: Key Features – time, and money)
• Hardware to conduct Provide an easy way
diagnostic tests • On-demand
• Access to customers
for diagnostic devices testing
Payment process to connect to the Online (direct) • Frequent testing
• Industry experts internet, so that • Access to test data
Giving them: patients and
Physicians
• A platform
Engineers and Hospitals • Integration with
designers physicians can run other health data
• Mobile connectivity Clinics
• IP experts tests and access their • Privacy, security
• Data mgmt
• Integration with online • Privacy experts data from anywhere. Health networks
health ecosystem • Lawyers
• People (R&D)
• Tech infrastructure • Testing fees (per test)
• Customer acquisition • Monthly subscriptions
9.
10.
11. FACTABASE
FACTABASE
TEAM Mary Leong Alex Farfaro CalinBota BaderAlKahtani Prosasty Chaudhuri
MEMBERS
Degree BS,MS Food Science BS, MS Aerospace Engineering BS Finance BS, MS
program and Engineering Computer
Department/M Engineering
ajor
Provide your http://www.linkedin.c http://www.linkedin http://ua.linkedin.c http://sa.linkedin.c http://www.linkedin.
LinkedIn public om/pub/mary- .com/pub/alexis- om/pub/calin- om/in/baderalkaht com/pub/prosasty-
profile URL leong/5/910/a00 farfaro/1/973/2 bota/18/30a/8a8 ani chaudhuri/6/147/45
9
Are you the CPG experience Director Business Business manager Strategy consultant, Consultant/Technolo
subject matter Development Web Entrepreneur gist – Financial
expert (SME) Services
for this team?
Pick a role you Hacker = Engineer Hustler = Customer Designer = Product Picker = Visionary Designer = Product
think you most Development
likely will play
on this team
Anything
interesting we
should know
about you (be
brief)
12. FACTABASE FILL OUT ALL 9 BOXES OF THE CANVAS IN ORDER 1 THUR 9
• Automated Services
Enhancing access to
• National Statistics • Collecting and preparing public statistics on • Personal assistance Companiesand
Offices the statistical tables emerging markets that • Co-creation individuals with a
• Development of often have issues need for detailed
• Public Authorities automation software and relating to: public statistics on
webapps 1) Availability: Emerging Markets.
• International • Customer acquisition and Believed to be non • Frequent and
Organizations management existent or are comprehensive
difficult to find. (Financial services,
consulting, Media,
• Companies that 2) Convenience: Universities and R&D)
publish public Require multiple • Frequent and
statistics steps to prepare sector/country
them for use and/or specific (Ad Agencies
compare multiple and Market Research)
• Online
tables from multiple • Non-frequent and
• Software/Web
sources. comprehensive
developers
Through a user friendly • Direct Sales (Individuals or Students)
• Research analysts • Non-frequent and
one-stop setting with
• Data entry people sector/country
easy
• HR and admin specific
search, visualization
• Business (Entrepreneurs,
and export options. International investors)
Development
• IT Infrastructure
• FTE, IT costs, Rent (Fixed) • Subscription model (comprehensive or
• Part time employee salaries, SEO (variable) sector/country specific) for premium tables
What are the most important costs inherent • Per-table sale options for premium tables
• Ad-based modelmake money? What’s the
How do we for free tables
in our business model? Fixed? Variable? • API access for applicationPricing tactics?
revenue model? developers
• Special pricing for customized reports
13. JIAE
Jiae
TEAM MEMBERS Deymon Chen Hugh Guo Mathias Rosenthal James Hagen Scott Yoo
Degree program and EMBA Global-Asia EMBA Global-Asia Columbia Business Columbia Business EMBA Global-Asia
Department/Major 2013 2013 School 2012 School 2012 2013
Provide your LinkedIn http://www.linkedin. http://www.linkedin.c http://www.linkedin.com http://www.linkedin.
public profile URL com/pub/deymon- om/in/guoyu /pub/rosenthal- com/in/jamesohag
chen/48/2a4/12 mathias/24/7b8/97a en
Are you the subject Business User Experience Business development Business Marketing; Ssales
matter expert (SME) Development Design, Business Development
for this team? Development
Pick a role you think Hustler Designer Product Picker Strategist Hustler
you most likely will
play on this team
(Hustler, Hacker,
Designer or Product
Picker)
Anything interesting Citibank, Setup Chief Designer of Banking, Startup-Chile, eCommerce Doosan marketing
we should know about China’s first rural Baidu.com, Blogger North American President, social regional manager,
you (be brief) foreign lending Chilean Chamber media strategist for supply chain
company nonprofit management
14. Top Designers Platform Management Collect and Share Ideas Acquisition Designers
Design School Customer Acquisition Tools for Design School Retention Design schools
Design Media Expanding Reach Targeted Ads Automated Services Consumers
Government Space Find Good Co-creation Companies
Web Partners Designers Content Advertiser
Companies/Brands Acquisition Publisher
Find Projects or Jobs
Platform Jiae.com
Customer Base 1300 Design Schools
Brand Design Union Sites
Network SNS Sites (weibo, renren)
Platform Costs Advertising
Customer Acquisition Costs CPS (click per sales) and Design Products Sales
Marketing Costs Free Products and Services
15. Columbia B7739-002: Advanced Entrepreneurship
Kadak
TEAM Stella Chan Adeem Richard James Shashi Neeraj Lal Sanjay
MEMBERS Fenster Shrimali Bharadwaj
Degree program EMBA EMBA EMBA EMBA EMBA EMBA
Provide your http://www.linkedi http://www.linkedi http://www.linkedi http://www.linkedi http://www.linkedi http://www.linkedi
n.com/pub/stella- n.com/pub/adeem- n.com/pub/richard- n.com/pub/shashi- n.com/pub/neeraj- n.com/pub/sanjay-
LinkedIn public chan/9/a15/451 fenster/1/a68/632 james-aca- shrimali/0/7a6/83b lal/29/67a/29b bharadwaj-p-e-
profile URL ca/27/220/584 leed-ap-
csi/2b/340/15b
Are you the Yes Yes Yes Yes Yes Yes
subject matter
expert (SME) for
this team?
Pick a role you Designer = Picker = Picker = Hacker = Hacker = Hustler =
think you most Product Visionary Visionary Engineer Engineer Customer
likely will play Development
on this team
Anything Grew up in Career – big Grew up in Technology Grew up in Most precious
interesting we Hong Kong; bank finance - the UK (raised management Delhi -> -family &
should know enjoy > start-up -> on tea); and strategist, Career in friends. civil
about you (be travelling; love big industrial Career in from an Corporate engg./Real-
brief) Dogs; drink firm accounting entrepreneuri Finance and est.
tea every Grew up in a and finance al family Audit - > enjoy developer;
single day! village and I consulting; background, travelling and next: add real
love Tea! Tea junkie! love to sing a cup of tea estate finance
and act everyday to the list;
16. Kadak FILL OUT ALL 9 BOXES OF THE CANVAS IN ORDER 1 THUR 9
Who are our Key What Key Activities do
Partners? we require? How will we Get, Keep
• Indian stores and Asian • Purchasing raw material
Which of our customer’s and Grow Customers?
stores • Brewing tea
• Setting up retail outlets problems are we helping • Consistent quality
Who are our most
• Eventually tea makers • to solve? • Increase product variety
Advertising, & marketing
• important customers?
• Indirect distribution • Setting up customer feedback • consumer have limited
loyalty program tea card
• word-of-mouth from students • repeat customers, Asian-
through -- subway, channel and analysis
access to authentic Asian (campuses)
• Business development with immigrants consumers
panda express tea in a retail format • Tea cart promotion via
campuses • health conscious
• Product mix creation Facebook or Tweeter
Who are our key • Tea tasting event to collect customers
• FP&A management
suppliers? • Hiring customer feedback (via iPad)
• Indian store from NJ Which customer needs What are their
• Chinese stores from are we satisfying? archetypes?
Chinatown • Anyone with desire to • The Indian/chinese/Asian
• Grocery stores such as consume authentic Asian tea • The rising teen
Wal-mart outside home • Healthy parents
• Restaurant • Undergrads/students
utensils/hardware What Key Resources we • Baby-boomers
Through which
suppliers require? What are the Key Channels do our
• Money Features of our product What Job do they
Customer Segments
What are we getting • Retail outlets that match customers want us to get done for
want to be reached?
from them? Giving • POS system to track sales problem/need? them?
them? • direct retail
• SAP system for accounting • taste of our tea (quality) • make the tea (incl.
• Milk, sugar, Splenda, tea • License from NY / Campus • the availability of tailored
• direct-to-home
picking the best
leaves, cups, spices, approval flavor delivery ingredients)
pots/pans • HR for hiring & training • speed of delivery • education of tea
• MONEY, more revenue • Tea brewing equipment • convenience
What are the most important costs inherent in our
business model?
Fixed How do we make money? What’s the revenue model?
• Rent Pricing tactics?
• Equipment, furniture and fixtures • Low Intro promotion price to attract customers($0.99)
Variable • Keep the price close to Starbucks thereafter
• Raw materials & supplies • Never price below breakeven even during promotion period
• Employee salaries • Find ways to give them discounts (survey --- buzz discounts)
17. Mobile Marketing
TEAM IDEA 20
TEAM MEMBERS Jorge Alex Hasan Broor Spahr
Degree program and B.S. in Economics M.Sc. Computer B.A.Sc in Systems M.Sc. Economics
Department/Major Science Design Engineering LL.M. Dutch Law
(in addition to
EMBAG)
Provide your http://pe.linkedin.co http://uk.linkedin.co http://www.linkedin. http://uk.linkedin.co
LinkedIn public m/pub/jorge- m/in/agoncharuk com/in/hasanshahid m/in/broor
profile URL melgar/38/281/53
Are you the subject No Yes Yes No
matter expert (SME)
for this team?
Pick a role you think Designer Hacker, Picker Picker, Hacker Hustler
you most likely will
play on this team
Anything interesting Writes poetry Created published Owns a gastropub Owns website
we should know magazine broor.com
about you (be brief)
18. Mobile Marketing
Problems solved:
- Allow customers to Get/keep/Grow
Key Activities do develop and execute Customers?
mobile marketing Most important
Who are our Key we require? Low-cost platform
campaigns (based customers?
Partners? Software that is effective and
on interactive Small businesses
Telecoms development, data quickly shows results
access with end (or
analysis (switching costs for
users) Telecoms, marketi
Who are our key telecoms and
ng agencies?)
suppliers? marketing)
Needs satisfied: What are their
Telecoms, search archetypes?
engines - Efficient low-cost
communication with Companies that
end consumers would want to use
What are we mobile marketing
getting from services
them? Giving What Key Key features?
- Simple Which Channels? Job they want us
them? Resources we
standardized Web- Online (trade fairs?) to get done?
Phone numbers/ require?
based software tool Deliver msg to
short code, People, IT
allowing use of end-customer
advertising infrastructure (data
SMS, QR codes and through platform
center)
NFC
Important costs? Fixed? Variable?
Software (technology) development, (fixed) Subscription fee, campaign fee and
marketing/sales (variable) performance-based fee?
19. Pulze
Pulze
TEAM MEMBERS Riyaz Habibbhai Jay Chopra JohnGole Lane Harwell DanielloNatoli Vladimir Baranov
Degree program Global EMBA A&E EMBA New York EMBA Global MBA EMBA NY GLOBAL EMBA A&E
and Entreprenuership/ A&E
Department/Major Marketing
Provide your http://www.linkedin.c http://www.linkedin. http://cz.linke http://www.linkedin.co http://www.linkedin.com/pro
LinkedIn public om/in/riyaz com/profile/view?id= din.com/pub/j m/pub/daniello-natoli- file/view?id=18716074
profile URL 2794000 ohn- cfa/b/4a6/950
gole/0/294/6b
b
Are you the subject 1. I have worked with Not directly, but I am Partly-- lots of No I have current relevant 1) I worked at HR Software
matter expert a HR Managers in the associated (interning) market experience working with company specializing in
(SME) for this past that have stated with the Venture research HR and Columbia competencies and surveys
team? certain challenges of Advisory arm of a law experience Recruitment Efforts 2) I helped spread the use of
retention firm and work with a Social Platform at DB (Jive)
2. Working in the few social media
large corporation, I type start-ups.
have seen first hand
how the polling and
surveys do not
address the issues of
the employees
Pick a role you Product Picker Would love to do designer/ Not sure - strong I would like to pursue I would like to learn more
think you most Designer Customer Outreach, hustler experience in the Customer about Customer
likely will play on Sales and Marketing community building, Development role Development and getting first
this team (Hustler, (as that is something sales, strategy, primarily and also help client to sign up and thus I am
Hacker, Designer or I have never done attracted to concept the Visionary picking a role of a Hustler.
Product Picker) before). of new interface for
org strategy building
+ engagement
Anything Too much to fit in this As far as I know I am manage ICT Given my finance I started and not succeeded
interesting we little box. Interesting the only person with market experience combined with 2 start-ups,
should know about experiences of life a Marine Engineering research in with my current role, I avtomatsoftware.com and
you (be brief) cannot be boiled background at CBS emerging believe firms that are avtomatproductions.com
down into a brief markets able to maintain their
20. Pulze FILL OUT ALL 9 BOXES OF THE CANVAS IN ORDER 1 THUR 9
R&D Key Account
Partners
Marketing and management
Software Manage the Enterprises with
vendors platform Improve employee Customized 1000 employees
Recruitment retention service based on
Enterprise social needs
platforms Lead gen
HR decision
Provide employees
makers
ownership in
Suppliers business strategy
Cloud service Inside sales
Build congruency
Software force
in business and
Data developers
product strategy
warehousing website
HR talent
3rd party
analytics Research experts
Variable
Fixed
Customer acq. One time
Payroll service fee
Talent acq. Subscription
marketing service
Sales
21. Social Crowd
Social Crowd
TEAM MEMBERS MarieLesaicherre Chris Gale Mathieu Prado William Respess
Degree program MS Chem Eng. Ex. MBA in Finance
and PhD Chem biology
Department/Major
Provide your
LinkedIn public
profile URL
Are you the subject
matter expert
(SME) for this
team?
Pick a role you Hustler
think you most
likely will play on
this team (Hustler,
Hacker, Designer or
Product Picker)
Anything
interesting we
should know about
you (be brief)
22. Social Crowd FILL OUT ALL 9 BOXES OF THE CANVAS IN ORDER 1 THUR 9
Shop owners who Direct contact and
Project want to renovate their social media.
management, building & needs both Retaining and
renovation, software. cash & expertise growing customers “Neighborhood”
Key partners and (renovation, project will be a challenge. shops who need $
suppliers are management, …) but
people from the for their business
also providing them but also “do good”
construction/ for a “supply” of
renovation industry for their community.
customers as the
business is starting. People who want to
We get know-
how/expertise & we invest in their local
People investing $ community while
give them … work! and in their local Media, social media, also getting a return
community, satisfying direct contact, on their investment.
Financial, physical, their desire for a chamber of
technical, HR return on $ but also to commerce
invest in their local
community.
Web platform, program management and
technical support Brokerage fee, licensing, advertising
23. Table Compass
Table Compass
TEAM Jaidev Rao Abhishek Bill Cooke Sarah Brown Rob Dennis Kwon
MEMBERS Sheetal Montrone
Degree program EMBA EMBA EMBA EMBA EMBA MBA
and
Department/Major
Provide your http://www.linkedi http://www.linkedi http://www.linkedi http://www.linkedi http://www.linkedi http://www.linkedi
LinkedIn public n.com/in/jaidevrao n.com/in/asheetal n.com/pub/bill- n.com/profile/edit? n.com/pub/rob- n.com/in/denniskw
profile URL cooke/9/527/24 trk=hb_tab_pro_to montrone/b/465/a on
p 4b
Are you the subject SME
matter expert
(SME) for this
team?
Pick a role you Hacker = Engineer Hustler = Customer Picker = Visionary Hustler = Customer Designer= Product Hacker, Product
think you most Development Development Picker Picker
likely will play on
this team
(Hustler, Hacker, D
esigner or Product
Picker)
Anything Has worked with Love talking to I started a solar Wrote a business Worked on a Helped start
interesting we two clean energy people and telling company three plan for a skin care television start-up GroupMe, Recently
should know about start-ups in the lies years ago and it company and finances launched several
you (be brief) past year just went bankrupt independent films online startups and
a photobooth
business
24. Table Compass
Key Partners Key Activities Which of our customer’s How will we Get, Who are our most
Restaurant owners • Platform design and problems are we helping to Keep and Grow important
solve?
development • Empty tables
Customers? Retention customers?
Key Suppliers • Business • Difficulty making plan: points system, Both restaurants and
Possibly Open Table development, reservations Groupon, promotional end users
partnerships and • Price item, value add free
What are we getting marketing meal, etc. What are their
Which customer needs are
from them? we satisfying?
archetypes?
Reservation Service • Restaurants: revenue People who
management, working plan, price
capital conscious, occasions,
Giving them? • End Customers: groups of friends
Restaurant traffic discounted meals,
secured reservations, Through which
restaurant comparisons Channels do our What Job do they
Customer Segments want us to get done
Key Resources What are the Key Features want to be reached? for them?
• Designers, of our product that match • Restaurants: face to End customer:
Engineers customers problem/need? face meetings
• Discounted pricing
discounts
• Business • Restaurant discovery
• End Customers: Word Restaurants: fill seats
development, Sales of mouth marketing,
• Money online, direct email
What are the most important costs inherent in our How do we make money? What’s the revenue
business model? model? Pricing tactics?
Fixed Cost: Building the website Options: listing fees, percentage of restaurant
Variable: Marketing, sales people, advertising fee, restaurant flat fee, first year free, etc.
25. TVM Technologies
TVM Technologies
TEAM Brian Vogt Doug Carlson Mohamed AG Crum Gabriel Giles Sameer Kotak
MEMBERS Maimouni
Degree program EMBA EMBA EMBA EMBA EMBA EMBA
and Department
/Major
Provide your http://www.linkedi http://www.linkedi http://es.linkedin.c http://www.linkedi http://www.linkedi http://www.linkedi
LinkedIn public n.com/pub/brian- n.com/pub/doug- om/pub/mohamed n.com/in/agcrum n.com/pub/gabriel- n.com/pub/sameer
profile URL vogt/4b/617/2a7 carlson/3/a15/650 - giles-p- -kotak/6/32b/10
maimouni/8/505/8 e/0/744/a5a
a5
Are you the Yes
subject matter
expert (SME) for
this team?
Pick a role you Picker Hustler Designer Hacker Hustler Hustler
think you most
likely will play on
this team
Anything
interesting we
should know
about you (be
brief)
26. TEAM NAME HERE FILL OUT ALL 9 BOXES OF THE CANVAS IN ORDER 1 THUR 9
Get, keep, grow?
Partners? Customer’s End-users: PR,
Activities? problems? End- Most important?
Shoe mfg.'s/ branded captivity
Customer input, users: foot sweat, Men, dress &
branders by Partners:
IP filings, beta hot, cold. business casual
region , Convince of
development, , Partners:
development unique value for
suppliers differentiation Archetypes?
end-users
Suppliers? Stuck in closed
Component Customer needs? shoes during
mfg.'s, Ventiva Comfort, medical / work-day with
Profitability growth changing
Getting? Reach segments? environments
Technology, Resources? Product features? Established
manufacturing Development Battery powered partner retail Job to get done?
Giving? partner, seed shoe sole outlets (brick & Enable comfort
Differentiation funding ventilation, cooling, mortar) and productivity
and price heating
Inherent in our model? Making money & pricing model?
Variable material, mfg overhead $50mfg’ed, 100 soles, 200 shoes, 400 retail
27. YSN
YOUR SUPPLIER NETWORK
TEAM MEMBERS ArezMardoukhi Gopi Sukhavasi Kevin Woolley Ravi Pingli
Degree program and MS, Financial MBA Candidate, MBA Candidate, Columbia MBA Candidate,
Department/Major Engineering Columbia Business & London Business Columbia Business
School School, M.S in Finance, School
B.S, Computer Science B.A in Liberal Arts
Provide your LinkedIn http://www.linkedi http://www.linkedin.c http://cl.linkedin.com/pub http://www.linkedin.c
public profile URL n.com/in/arezmard om/pub/gopichand- /kevin-woolley/2a/353/95 om/pub/ravi-
oukhi sukhavasi/4/b18/678 pingli/4/30/95a
Are you the subject No Yes No No
matter expert (SME)
for this team?
Pick a role you think Picker Hacker Hustler Designer
you most likely will
play on this team
(Hustler, Hacker,
Designer or Product
Picker)
Anything interesting 10 years of experience Over 6 years in Chile and
we should know about in Spend Peru and 3 years in Clean
you (be brief) management, Accoun water technology
ts Payable, T&E in entrepreneurship
various Fortune 500
companies.
28. YOUR SUPPLIER NETWORK
Buyers
Partnerships with CFO’s, COO’s, CPO
Industry Trade (Chief Procurement
Software Buyers
shows Officers)
Marketing 1. Find the best
Sales possible suppliers for
Professional Find the best
Purchasing procuring goods and
network possible suppliers
Associations services.
2. One solution to for their
Marketing/Sales manage end to end operational needs
Team source-to-pay
process Suppliers
CMO (Chief
Software Professional Network
Suppliers Marketing
Development 1. Provide platform Officers), Sales
Purchasing
Team to reach target Associations Department
market customers
Marketing Industry conferences Find new
Resources customers
Fixed - Software development, Subscription fee will be charged per seat for
maintenance costs, administrative costs each customer.
The pricing will be higher for buyers than
Variable – Marketing/Sales costs suppliers