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First Hypotheses Value Proposition – Innovation at 50x 031616

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First Hypotheses
Value Proposition – Energy Savings
• End users will pay for energy savings?
• Interview end users
Customer Segments
• Will OEMs partner with a startup on
new products?
• Interview OEMs and review past
behavior
Channels
• Are there any choke points between the OEM and end user?
• Investigate channels, i.e. architects, integrators, distributors
Revenue Model
• What premium will end user improved performance?
• Customer interviews
Team 198
Home Depot

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