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What we found: Not that Innovation at 50x 031616

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What we found: Not that much
pain with self-reported data...
“Self-reported data
isn’t great, but it’s
directionally good
enough.”
“With real data, we’d get
the same insight as we
do now, but perhaps
we’d be slightly more
confident.”
“In order to switch
vendors, you need
to be able to answer
a question we can’t
answer today”
“We have to use
[vendor] - we have a
long term contract
through our HQ."
Enterprise
Week 1-3
Adding behavioral data alone does
not make us 10x better.
We need to be able to answer a specific
question that marketers can’t answer
today

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