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Cost Structure Fixed - Infrastructure, Innovation at 50x 031616

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Cost Structure
Fixed - Infrastructure, servers, team of data scientists, corporate
sales force, project managers & analysts, product & user
experience development team
Variable - Payment/donations for use of their data, consumer
service reps
Revenue Streams
1. Subscriptions to insights / platform
2. Per-survey fees
3. Custom research studies
4. Linking data to client databases
Pricing based on sample size/type, data type/amount, number of questions,
feedback time
Key Resources
Key ActivitiesKey Partners Value Proposition Customer
Segments
Customer
Relationships
Channels
Resulting Business Canvas
Consumers
• Smartphone using
consumers who shop online
• Millennials
• Existing research
participants
• People who currently give to
charity
Enterprises
• Retail (traditional)
• Retail (e-commerce)
• CPG with online sales
• Panel acquisition, retention,
incentivization, quality control
• Automated seamless
insights extraction
• Data security
• Empowered customer
service (for consumer)
• Sales force, customer
service knowledgable about
market research design &
execution
• Historical granular data
• Automated platform for
seamless insights
extraction
• Expertise in market
research methodology,
execution, statistics
Consumer
• Website
• Mobile app
Enterprise
• Direct web portal supported
by research-experience B2B
sales force
• Projects sold through
market research & strategy
firms
Consumers
• Get: Charities send invitations
• Get/Keep: Shopping discovery
+ targeted discounts app
• Keep: Reports / comparisons of
your data
Enterprises
• Get:partnership,telesales,PR
• Keep: Unique data, analysis
• Easy and fast way to do it
Consumers
• Feel good by donating data
to charity
• (potentially) Service to
discover, get discounts on,
and buy stuff online
Enterprises
• Understand purchasing
trends on Amazon by
demographic group
• Data API providers
• Data aggregators
• Marketing agencies
• Panel participants
• Charities/non-profits
Enterprise
Week 5-6blue = consumer
black = enterprise
• Understand purchasing trends
on Amazon by demographic group
• Retail (traditional)
• Retail (e-commerce)
• CPG with online sales

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