Ce diaporama a bien été signalé.
Nous utilisons votre profil LinkedIn et vos données d’activité pour vous proposer des publicités personnalisées et pertinentes. Vous pouvez changer vos préférences de publicités à tout moment.

What we found: “Donate your Innovation at 50x 031616

305 660 vues

Publié le

What we found: “Donate your data”
best meets the business’s needs
Gets
Amazon
data?
Retention
/
engageme
nt? Quality? Large #? Outcome
$5 / $10
cash
✔ Cash is king! ✘ May be
transactional /
one-shot deal
✘ Limits to low
income
✔ ~>50%
interested
Kill for now or
use in combo
w/ donations
Donate
your data
✔ Interest in
‘doing good’
✔ Donation
implies opp to
ask for future
donation
✔ Consumer
leads verified
through charities
✔ ~27%
interested
Focus for
class; need to
understand
impact of bias
Targeted
promos
✘ Does not
solve major pain,
already available
✔ Creates clear
gain w. reason to
come back
✔ Can verify
respondent
behavior
✘ Quant test
running,
qualitatively poor
reaction
Test for “keep /
grow” insteadProduct
recs
✘ Limited
interest - does
not solve pain,
not 10X better
than others
✔ Creates clear
gain w. reason to
come back
-- Unclear if able
to verify
respondent
• Need 0.75% of TAM to register (1M / 150M)
• Of those interested, ~3% will register
• Implies >25% interested
Consumer
Week 5

  • This Deadly Molecule Causes Diabetes (not belly fat)... ♣♣♣ http://t.cn/AiBhrKDq
       Répondre 
    Voulez-vous vraiment ?  Oui  Non
    Votre message apparaîtra ici
  • Girls for sex in your area are there: tinyurl.com/areahotsex
       Répondre 
    Voulez-vous vraiment ?  Oui  Non
    Votre message apparaîtra ici
  • See how I make over $7,293 a month from home doing REAL online jobs! ♣♣♣ http://t.cn/AisJWYf4
       Répondre 
    Voulez-vous vraiment ?  Oui  Non
    Votre message apparaîtra ici
  • Real people just like you are kissing the idea of punching the clock for someone else goodbye, and embracing a new way of living. The internet economy is exploding, and there are literally THOUSANDS of great earnings opportunities available right now, all just one click away. ▲▲▲ http://t.cn/AisJWUCf
       Répondre 
    Voulez-vous vraiment ?  Oui  Non
    Votre message apparaîtra ici
  • See how I make over $7,293 a month from home doing REAL online jobs! ●●● http://t.cn/AisJWCv6
       Répondre 
    Voulez-vous vraiment ?  Oui  Non
    Votre message apparaîtra ici

×