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What we found: Consumers skeptical Innovation at 50x 031616

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What we found: Consumers
skeptical of donation scams
“I’d donate my Amazon
data to raise money for
charity X, but only if that
charity asked me too”
“I probably would not
donate to a random
startup unless I knew for
sure that they were legit”
Nonprofits should send out
communication asking
people to donate their data
Nonprofits are a customer
acquisition channel and a
new customer segment
Consumer
Week 5

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