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Key Partners -Transactions: Paypal, Visa, Krave Jerky lessons learned

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Key Partners
-Transactions: Paypal, Visa, Mastercard
-Channel to Consumer: HSN, Safeway, KeHe
Flash sale sites (Woot, Joss & Main, Fab) (✔)
-Public Relations Firm - Glodow Nead (✔)
-Manufacturing (✔)
Key Activities
-New distribution channels (✔)
-In-store demos
-Formal customer support
Service
Social Media Leverage
Manufacturing
Vertical Horizontal Integration
Value Prop
-Unique package (✔)
-Quality of meat (✔)
-Health benefits of jerky (✔)
-Snack taste (✔)
Cust. Relations
-Branding (✔)
-Customer education
-In-store demo
-Frequent buyer program (✔)
Cust. Segments
- Athletes (✔)
- Gourmet food enthusiasts (✔)
- Purposeful eaters (✔)
- Vegetarian Jerky
- Female segment (✔)
Key Resources
- Jon Sebastiani
- Direct to store delivery
- National distribution
-National Media (AP, WSJ, etc.)
-Gross margins versus top line revenues
Channels
-Direct to consumer – web (✔)
-Vending machines
-Specialty stores (Cost Plus) (✔)
-Supermarkets (✔)
-Krave Jerky Stores
-Airport kiosks (✔)
-South Beach diet
-Jerky store in Vegas
KRAVE CANVAS SUMMARY WEEK 11
Cost Structure
-Slotting Fees
-Temporary price reduction,
Scan based discount
-In-store demo
-$19m target market
-Gross margin vs. Revenue
Revenue Stream
-$5.95(✔)
-KeHe/Tree of Life
-Direct Sales(✔)
-Flash sites(✔)
-QVC(✔)

Publié dans : Formation
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