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MARKET SIZE  Giant Markets Krave Jerky lessons learned

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MARKET SIZE
 Giant Markets
> Meat: $160B / Snacks: $70B
> Meat Snacks: $4B
 Varying Growth Rates
> Meat: + 5%
> Snacks: + 15%
> Jerky: + 5%
 Mega Consumer Trends Converging
> Healthy, More Flavorful, Higher Quality
 Snacks Driven by Innovation / News
 Meat Snacks / Jerky Generally Sleepy
> Limited Innovation
> “Gut Stuffer” Image
 Change Underway Driven by New Entrants
> All-Natural
> 10% Growth Latest 52 Weeks Nielsen F/D/M
2009 US Snack Food
Americans Love to Eat Meat and Snack
Retail Sales
Source: US Package Facts
Sweet
$35B
Salty
$30B
Meat
$4B

Publié dans : Formation
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