1. LEAN LAUNCHPAD
EDUCATORS
JUNE 18-20, 2013  STANFORD UNIVERSITY

4. Leading through innovation

5. Collaborators & sponsors

6. Tuesday, June 18

7. Wednesday, June 19

8. Thursday, June 20

9. Teaching team
• Steve Blank
Architect, Lean LaunchPad™ course
• Jerome Engel
Faculty Director, Lean LaunchPad Educators
Program

10. Jerome “Jerry” Engel
UC Berkeley
• Adjunct Professor, Haas School of Business
• Founder and Director Emeritus of the Lester Center for
Entrepreneurship and Innovation
• Teach Entrepreneurship, Venture Capital & Private Equity, Technology
Commercialization and Innovation in the MBA and Executive Ed
NSF – National Faculty Director of the Innovation Corps Program
Business
• Venture Capital
– Monitor Venture Partners, General Partner [Current]
– Co-founded: Kline Hawkes Capital [1995]
• Entrepreneur
– Co-Founder: AllBusiness.com, ElectraScan Inc., CardioProfile
– Angel Investor, Board member: Maxis, Leapfrog, MedAmerica, Adaptive Planning
• Big Company Experience
– 1980s: Ernst & Young, Managing Partner, Entrepreneurial Services
 Clients: Apple, Intel, Genentech, Sun, Autodesk, Fair Isaac, The Learning Company
and more..
– 1970s: KPMG

11. Steve Blank
Startups
• 8 Startups in 21 years; semiconductors, supercomputers, enterprise
software, video games, consumer products, military intelligence
Lean Startups
• Father of the Lean Startup Movement; author of the Four Steps to the
Epiphany, The Startup Owners Manual, May 2013 Cover story in
Harvard Business Review
Educator
• Stanford – Consulting Associate Professor, Berkeley – NSF Principal
Investigator & Lecturer, Columbia – Lecturer
• Author of the Lean LaunchPad class, author of NSF Innovation Corps
curriculum, co-author Lean LaunchPad Educators course
Corporate Consulting
• Consult for Fortune 1000 companies

12. Speakers & Panelists
• Entrepreneurship Program
Leaders
– Phil Weilerstein
– Tom Byers
• Experienced LLP Faculty
– Jim Hornthal [Princeton]
– Michael Marasco [Northwestern]
– Frank Rimalovski [NYU & I-Corps]
– Steve Zahm [UCSB]
– Jennifer Walske [Berkeley]
– Vidar Anderson [NEXT]
• LLP Graduates
– Alice Brooks
– Brian Feth
– Kevin Yien
– Tatiana Ecoiffier
– Jonathan Wylie
• LaunchPad Central Team
– Bhavik Joshi
– Kevin Yien

13. The Lean LaunchPad Ingredients….
5 day
course
YOU
10 or 12
week
course
Lean
LaunchPad
Approach
NSF I-
Corps

14. Welcome Educators
Tom Byers
- Principal Investigator, Epicenter;
Professor, Management Science and
Engineering, Stanford University; and Faculty
Director, Stanford Technology Ventures Program
Phil Weilerstein
- Executive Director, National Collegiate Inventors
and Innovators Alliance

15. Steve Blank
9:30 – 10:00 AM
• Story of the Lean LaunchPad

16. Who are you?

17. 54
23
18
10
2
Faculty member, lecturer, instructorPrivate sectorNon-governmental organizationCollege or university administratorGovernmental agency
0
10
20
30
40
50
60
Which of the following do you primarily identify with?
* Some respondents selected multiple answers

18. 81
17
22
0
10
20
30
40
50
60
70
80
90
Yes (Y) No (N) n/a
Have you ever started a company?
* Some respondents selected multiple answers

19. 4
2
9
5
10
22
27
39
47
65
50
22
0% 20% 40% 60% 80% 100%
Business Model
Canvas
Customer
Development
Agile
Development
How much do you know about the following topics?
Nothing I've heard about it I've read something I'm using/teaching it!

20. Flipped Classroom
25 13
0% 20% 40% 60% 80% 100%
Do you currently use flipped classroom strategies?
No (N)
Yes (Y)
11 3
0% 20% 40% 60% 80% 100%
How would you characterize your flipped classroom initiative?
(check all that apply)
My own initiative
A school/department-wide
initiative
An institutional initiative

21. Experiential Learning Strategies
26 17 6
0% 20% 40% 60% 80% 100%
How would you characterize your experiential learning strategies
initiative? (select all that apply) My own initiative
A school/department-
wide initiative
An institutional initiative
8 33
0% 20% 40% 60% 80% 100%
Do you currently employ experiential learning strategies?
No (N)
Yes (Y)

22. University Attendees

23. 11
6
42
0
5
10
15
20
25
30
35
40
45
Not at all I include entrepreneurship
content in one or more of my
courses
I teach one or more courses
focused specifically on
entrepreneurship
To what degree do you teach entrepreneurship?

24. 0% 20% 40% 60% 80% 100%
Lectures
Case studies
Guest speakers
Online
What is your preferred method of instruction?
1st Ranking 2nd Ranking 3rd Ranking 4th Ranking

25. Non-University Attendees

26. 22
18
0
5
10
15
20
25
The main focus of my work is on
designing/delivering training on
entrepreneurship or business plan
development
Sometimes I provide training on
entrepreneurship or business plan
development as part of my work
To what extent do you provide training on entrepreneurship
or business plan development?

27. 36
12
9
5 4 2
0
5
10
15
20
25
30
35
40
Entrepreneurs
doing start-ups
Other Incubator
managers
Engineering
students
Corporate
managers
Venture
investors
Who is your main audience?
* Some respondents selected multiple answers

28. Putting yourself on the
Lean LaunchPad map
• Write your initials at the spot that represents your teaching
experience and current context. Use a green marker if you
are adjunct, red if you are tenure track.
Mainstreet Highly Scalable
Bootstrap VC Funded
Inexperienced
with LLP
Experienced
with LLP

29. Steve Blank
10:30 – 12:15 PM
• Business Model Canvas
– A Business Analysis Tool
– A Scoreboard and a Flip Book
• Customer Discovery and Lean LaunchPad
Approach
– Search vs. Execution
– Customer Discovery and Validation
– Customer Discovery Videos/ How to conduct a
discovery interview

30. NCIIA
Phil Weilerstein
- Executive Director, National Collegiate Inventors
and Innovators Alliance

31. Business Model Canvas
group work
• Using your pre-course assignment, each group member
presents to the group an example from their teaching
experience
– Business Model Canvas
– Critical hypothesis & testing methodology
– Product-market fit (for those teaching BMC) or what looks different
through BMC (for those w/o BMC experience)
– Focus on lessons learned for your students, and you
• Your group may be selected to share one of your BMCs with
the entire class tomorrow (8-10 min presentation). Select ONE
example that is most useful as a learning exercise.
Until 1:30

32. Live case studies – student teams
1:30 – 3:00 PM
• Alice Brooks
- Stanford, ADD
• Brian Feth
- CanScan, Berkeley LLP class, Spring 2012
• Kevin Yien
- Diabetes, Berkeley LLP class, Spring 2012
• Tatiana Ecoiffier
- Gut Wiser, Berkeley LLP class, Spring 2013
• Jonathan Wylie
- Evoke, Berkeley LLP class, Spring 2013

33. Business Model Canvas
group work
• Using your pre-course assignment, each group member
presents to the group an example from their teaching
experience
– Business Model Canvas
– Critical hypothesis & testing methodology
– Product-market fit (for those teaching BMC) or what looks different
through BMC (for those w/o BMC experience)
– Focus on lessons learned for your students, and you
• Your group may be selected to share one of your BMCs with
the entire class tomorrow (8-10 min presentation). Select ONE
example that is most useful as a learning exercise.
Until 1:30

34. LEAN LAUNCHPAD
EDUCATORS
JUNE 18-20, 2013  STANFORD UNIVERSITY

35. Wednesday, June 19

36. Business Model Canvas exercise
presentations & discussion
9:15 – 10:45 AM
Present your group’s example to the entire
workshop
– Why did your group select this example?
– Lessons Learned
– 10 minutes each

37. Managing the “flipped” classroom
11:00 – 12:00 PM
Steve Blank and Bhavik Joshi
• The use of video as instructional method
• Role of Mentors, Advisors, and Teaching Assistants
• Teaching formats: 10 or 12 week, 5 day, partially
remote
• The classroom
• Real time feedback tools for teachers and
participants
• LaunchPad Central

38. Epicenter
Tom Byers
- Principal Investigator, Epicenter;
Professor, Management Science and
Engineering, Stanford University; and Faculty
Director, Stanford Technology Ventures Program

39. • Each group member shares how you will organize your
curriculum and teach your courses locally
– Bird’s eye view: Share the “Opportunities and Challenges” slides
you prepared, focusing on the changes you will make going
forward, and the opportunities and challenges that lay ahead
– On a more granular level: You are also encouraged to share the
personalized lecture slides you prepared that will supplement and
personalize the LLP lectures to your experience and course
• Your group may be selected to share an Opportunities
and Challenges presentation (8-10 min) with the class
tomorrow. Select ONE example for this purpose.
Opportunities & Challenges
group work
Until 1:30 pm

40. Educators in action
1:30 – 3:00 PM
• Jim Hornthal
– James Wei Visiting Professor in Entrepreneurship at Princeton University
• Michael Marcuso
– Director and Clinical Professor, Farley Center for Entrepreneurship and
Innovation, Northwestern University
• Frank Rimalovski
– Executive Director, NYU Entrepreneurial Institute New York University and I-
Corps Instructor for the NYCRIN node
• Steve Zahm
– Lecturer, Technology Management Program (TMP), University of California
Santa Barbara,"Creating a Market-Tested Startup Business Model" and
President, Procore Technologies, Inc.
• Jennifer Walske
– Assistant Professor, the School of Management, University of San Francisco
• Vidar Andersen
– NEXT Instructor, Andersen Dierick and Associates (ADnA)

41. Steve Blank
3:30 – 4:30 PM
• Entrepreneurship Curriculum in the
Age of the Lean LaunchPad
– The Search  Execution approach to building
an entrepreneurship curriculum

42. Optional session
5:15 – 5:45 AM
Bhavik Joshi and Kevin Yien
For those interested, at 5:15 there will be a
demonstration of the LaunchPad Central tool.
Shuttles back to the hotels will be available
before and after this session

43. LEAN LAUNCHPAD
EDUCATORS
JUNE 18-20, 2013  STANFORD UNIVERSITY

44. • Each group member shares how you will organize your
curriculum and teach your courses locally
– Bird’s eye view: Share the “Opportunities and Challenges” slides
you prepared, focusing on the changes you will make going
forward, and the opportunities and challenges that lay ahead
– On a more granular level: You are also encouraged to share the
personalized lecture slides you prepared that will supplement and
personalize the LLP lectures to your experience and course
• Your group may be selected to share an Opportunities
and Challenges presentation (8-10 min) with the class
tomorrow. Select ONE example for this purpose.
Opportunities & Challenges
group work
8:00 – 9:00 AM

45. Thursday, June 20

46. Opportunities & Challenges
Presentations and discussion
9:00 – 11:00 AM
Present your group’s example to the entire
workshop
– Why did your group select this example?
– Focus on opportunities and challenges
– 10 minutes each

47. LEAN LAUNCHPAD
EDUCATORS
JUNE 18-20, 2013  STANFORD UNIVERSITY