1. Lean Launch Pad 2013.08.31
PERSONALISED PRACTICE:
HOWYOU WANT. WHENYOU WANT. WHEREYOU WANT.
A Health & Wellness Video Marketplace
YOBO VIDEO
Vanessa Resnick Roberto Soria Justin Stebbins
Day 5, as of 9am

2. Lean Launch Pad 2013.08.31
Key Partners Value PropositionKey Activities Customer
Relationships
Customer Segments
ChannelsKey Resources
Revenue StreamsCost Structure
• Instructors (collective
body)
• Video Supplier (TokBox)
• Symbiotic relationship
partners (i.e. Lululemon
for yoga)
• Develop & Maintain the
Platform
• Acquire instructors
• Acquire members
Instructors
• More Customers
• More Revenue
• No Studio Costs
• Access to Global
Customer Base
• Ability to market, manage
schedule and collect
payment in one place
• Flexible hours
• Automated / Self-Serve
• Co-creation
• Communities
Instructors
• Full-time professionals,
but with excess capacity
• Part-time professionals,
looking for evening or
weekend work
• Professionals in low cost
areas (i..e rural or
developing countries)
looking for higher rates
Online
• SEO and PPC
• Social Media
Word of Mouth
• Instructors
• References
• Platform
• (Eventual) Network Effect
• Fixed Operational costs for platform development and maintenance
• Fixed Operational Overhead costs (rent, utilities, etc.)
• Variable costs associated with bandwidth / server usage
• Variable costs associated with customer acquisition & demand
creation
• Transaction Commissions (charged to Instructor)
• Advertising (potentially)
Users
• Busy professionals
• Long Commutes
• Odd hour workers
• Stay at home moms
• Parents with infants
• Cost Sensitive, but want
personalise instruction
• Need specialists, but live
far away
• Frequent Travellers
Users
• Saves Time /
Convenience
• Flexible Hours
• Cheaper
• Personalised Instruction
• Access
• Enabling instructors and
users of H&W services to
conduct online virtual
sessions
Day 1 Canvas

3. Lean Launch Pad 2013.08.31
Key Partners Value PropositionKey Activities Customer
Relationships
Customer Segments
ChannelsKey Resources
Revenue StreamsCost Structure
• Instructors (collective
body)
• Video Supplier (TokBox)
• Symbiotic relationship
partners (i.e. Lululemon
for yoga)
• Develop & Maintain the
Platform
• Acquire instructors
• Acquire members
Instructors
• More Customers
• More Revenue
• No Studio Costs
• Access to Global
Customer Base
• Ability to market, manage
schedule and collect
payment in one place
• Flexible hours
• Automated / Self-Serve
• Co-creation
• Communities
Instructors
• Full-time professionals,
but with excess capacity
• Part-time professionals,
looking for evening or
weekend work
• Professionals in low cost
areas (i..e rural or
developing countries)
looking for higher rates
Online
• SEO and PPC
• Social Media
Word of Mouth
• Instructors
• References
• Platform
• (Eventual) Network Effect
• Fixed Operational costs for platform development and maintenance
• Fixed Operational Overhead costs (rent, utilities, etc.)
• Variable costs associated with bandwidth / server usage
• Variable costs associated with customer acquisition & demand
creation
• Transaction Commissions (charged to Instructor)
• Advertising (potentially)
Users
• Busy professionals
• Long Commutes
• Odd hour workers
• Stay at home moms
• Parents with infants
• Cost Sensitive, but want
personalise instruction
• Need specialists, but live
far away
• Frequent Travellers
Users
• Saves Time /
Convenience
• Flexible Hours
• Cheaper
• Personalised Instruction
• Access
• Enabling instructors and
users of H&W services to
conduct online virtual
sessions
• Accountability
• Cheaper Personalised
Instruction
• Ability to try new styles /
methods / instructors
• Female, 18 to 40
• Not hardcore fitness
fanatic / athlete
• Don’t live close to a gym
• Disabilities, have trouble
leaving house
+
+
+
++
+ +++
++
++
x
+
+ +
x
+
+
+
+
+
+
Day 2 Canvas

4. Lean Launch Pad 2013.08.31
What We Thought
• Both men and women would be interested
• Flexible hours would be an attractive
• People with long commute would be attracted to the service
• Stay at home mothers and mothers with infants would be a large user group
• Instructors would be interested in the service (more revenue, customers, etc.)
What We’ve Learned, thus far
• Females are interested, far more than males, and aged 18 to 40 (range will probably
be narrowed, so far we’ve mainly spoken to late 20’s / early 30’s)
• Personalized instruction at a cheaper price seems to resonate with the enthusiastic
• Like the idea of some sort of real time feedback
• Accountability is a major value proposition for users
• Current hardcore fitness fanatics (i.e. 4+ intense sessions per week, including cross
fit) are not users of this services, they A) believe they know what to do and/or B) the
exercise (cross fit) isn’t suitable to online sessions (need space, spotter, etc.))
• People who have long commutes to work aren’t necessarily interested because of
the long commute to work, but rather are interested if they have a long commute to
the gym
• Only spoken with one so far, but she actually like going to the gym as it was a
chance for her to get out of the house and have some social interaction with the
outside world (note: gym had a baby sitter)
Day 2 Canvas

5. Lean Launch Pad 2013.08.31
Key Partners Value PropositionKey Activities Customer
Relationships
Customer Segments
ChannelsKey Resources
Revenue StreamsCost Structure
• Instructors (collective
body)
• Video Supplier (TokBox)
• Symbiotic relationship
partners (i.e. Lululemon
for yoga)
• Develop & Maintain the
Platform
• Acquire instructors
• Acquire members
Instructors
• More Customers
• More Revenue
• No Studio Costs
• Access to Global
Customer Base
• Ability to market, manage
schedule and collect
payment in one place
• Flexible hours
• Automated / Self-Serve
• Co-creation
• Communities
Instructors
• Full-time professionals,
but with excess capacity
• Part-time professionals,
looking for evening or
weekend work
• Professionals in low cost
areas (i..e rural or
developing countries)
looking for higher rates
Online
• SEO and PPC
• Social Media
Word of Mouth
• Instructors
• References
• Platform
• (Eventual) Network Effect
• Fixed Operational costs for platform development and maintenance
• Fixed Operational Overhead costs (rent, utilities, etc.)
• Variable costs associated with bandwidth / server usage
• Variable costs associated with customer acquisition & demand
creation
• Transaction Commissions (charged to Instructor)
• Advertising (potentially)
Users
• Busy professionals
• Odd hour workers
• Stay at home moms
• Parents with infants
• Cost Sensitive, but want
personalise instruction
• Need specialists, but live
far away
• Frequent Travellers
• Females, 18 to 40
• Not hardcore fitness
fanatics / athletes
• Don’t live close to a gym /
studio
• Disabilities, have trouble
leaving the house
Users
• Saves Time /
Convenience
• Flexible Hours
• Cheaper Personalise
Instruction
• Access
• Accountability
• Ability for Variety
• Enabling instructors and
users of H&W services to
conduct online virtual
sessions
• Ability to learn how to
cook healthy
+
+
+
++
++
x
+
+ +
x
+
+
+
+
+
+
+
++ + + +
+
+
+
• Early to mid-level
professionals
• Currently doing some sort
of yoga / pilates
• Seldom or not using a
personal instructor
• Earn less than <250k
(would just do regular
personal trainer)
• Commute is less than 20
minutes OR greater than
45
• Fitness / hardcore
athletes that want to learn
how to cook
++
+ +
+
++
+ +
+ + +
+
+
++
+ +
+ +
+
Day 3 Canvas

6. Lean Launch Pad 2013.08.31
What We Thought (after day 1 / 2)
• Flexible hours would be an attractive
• After day 1 / 2, we didn’t think long commuters would be interested
• Stay at home mothers and mothers with infants would be a large user group
• Women, more than men, would be the most interested
What We’ve Learned, thus far
• Potential users seem to make less than $250k (already using personal trainers
regularly)
• Cost and Time / Schedule Flexibility are almost equally important, both seem to be
the primary drivers
• Users like the idea of some sort of real time feedback / interaction, beyond what
they receive in a class
• Users with busy schedules / odd hours that want personal instruction, but can’t
find a schedule that works
• People with commute times between 20 and 45 minutes do not seem to be users (7
out of 10 said no!).
• Mixed reviews from mothers w/ infants and stay at home moms. Does not seem to
be a driver given our current sample base
Day 3 Canvas

7. Lean Launch Pad 2013.08.31
Key Partners Value PropositionKey Activities Customer
Relationships
Customer Segments
ChannelsKey Resources
Revenue StreamsCost Structure
• Instructors (collective
body)
• Video Supplier (TokBox)
• Symbiotic relationship
partners (i.e. Lululemon
for yoga)
• Develop & Maintain the
Platform
• Acquire instructors
• Acquire members
Instructors
• More Customers
• More Revenue
• No Studio Costs
• Access to Global
Customer Base
• Ability to market, manage
schedule and collect
payment in one place
• Flexible hours
• Automated / Self-Serve
• Co-creation
• Communities
Instructors
• Full-time professionals,
but with excess capacity
• Part-time professionals,
looking for evening or
weekend work
• Professionals in low cost
areas (i..e rural or
developing countries)
looking for higher rates
Online
• SEO and PPC
• Social Media
Word of Mouth
• Instructors
• References
• Platform
• (Eventual) Network Effect
• Fixed Operational costs for platform development and maintenance
• Fixed Operational Overhead costs (rent, utilities, etc.)
• Variable costs associated with bandwidth / server usage
• Variable costs associated with customer acquisition & demand
creation
• Transaction Commissions (charged to Instructor)
• Advertising (potentially)
Users
• Busy professionals
• Odd hour workers
• Stay at home moms
• Parents with infants
• Cost Sensitive, but want
personalise instruction
• Need specialists, but live
far away
• Frequent Travellers
• Females, 18 to 40
• Not hardcore fitness
fanatics / athletes
• Don’t live close to a gym /
studio
• Disabilities, have trouble
leaving the house
Users
• Saves Time /
Convenience
• Flexible Hours
• Cheaper Personalise
Instruction
• Access
• Accountability
• Ability for Variety
• Ability t learn how to cook
healthy
• Enabling instructors and
users of H&W services to
conduct online virtual
sessions
• Remote monitoring
• Private Class / not-
embarrassed
+
+
+
++
++
x
+
+ +
+
+
+
+
+
+
+
++ + + +
+
+
+
• Early to mid-level
professionals
• Currently doing some sort
of yoga / pilates
• Seldom or not using a
personal instructor
• Earn less than <250k
(would just do regular
personal trainer)
• Commute is less than 20
minutes OR greater than
45
• Fitness / hardcore
athletes that want to learn
how to cook
++
+ +
+
++
+ +
+ + +
+
+
++
+ +
+ +
+
+ +
• -Middle Aged males,
haven’t done yoga before
and want private class
• Middle aged females, in
suburbia who are already
doi class/video
• -Sport rehab + therapists
can stay in touch with
clients not based in town
(i.e. London / middle
eastern)
• Kids (parents want it)
+
+ +++
+++
+
++
+
+
+
+ +++
+ +++
++
+
+
Day 4 Canvas

8. Lean Launch Pad 2013.08.31
What We Thought (after day 3)
• Males would not be interested
• Would mainly be for not heavily trained services (i.e. Yoga, Nutritionist, Pilates, etc).
• Service would not be for kids
What We’ve Learned, thus far
• Middle aged men who want to learn yoga, but are embarrassed to go to classes are
interested.
• Middle aged women in suburbia are interested
• Professional Therapists
• Use it to “monitor patients” (i.e. make sure they do their rehab by scheduling
appointments online)
• Have patients who travel to city (i.e. London from Middle east) for treatment,
then return from to their home (middle east).
• Parents are want to have their kids do it
• Tweaked (future) feature to facilitate customer acquisitions
Day 4 Canvas

9. Lean Launch Pad 2013.08.31
Key Partners Value PropositionKey Activities Customer
Relationships
Customer Segments
ChannelsKey Resources
Revenue StreamsCost Structure
• Instructors (collective
body)
• Video Supplier (TokBox)
• Develop & Maintain the
Platform
• Acquire instructors
• Acquire members
Instructors
• More Revs / Customers
• Access to Global
Customer Base
• Remote Monitoring
• Automated / Self-Serve
• Co-creation
• Communities
Instructors
• Full & Part-time
professionals w/ extra
capacity
• Professionals in low cost
areas (i..e rural or
developing countries)
looking for higher rates
• “low mantenance”
Physical Therapists
• NOT full-time, fully
scheduled / large studios
Online
• SEO and PPC
• Social Media
Word of Mouth
• Instructors
• References
• Platform
• (Eventual) Network Effect
• Fixed Operational costs for platform development and maintenance
• Fixed Operational Overhead costs (rent, utilities, etc.)
• Variable costs associated with bandwidth / server usage
• Variable costs associated with customer acquisition & demand
creation
• Transaction Commissions (charged to Instructor)
• Advertising (potentially)
Users
• Early to mid career
professionals
??<income<$250k
• Long and Odd hour
workers
• Currently doing some sort
of yoga / pilates
• Pregnant / post
pregnancy
• Suburban Parents w/ kids
• Females, 20 to 40,
needing motivation and
want personal feedback
• Not hardcore fitness
fanatics / athletes
• Don’t live close to a gym /
studio
Users
• Saves Time /
Convenience
• Flexible Hours
• Cheaper Personalise
Instruction
• Access
• Accountability
• Ability for Variety
• Ability t learn how to cook
healthy
• Private Class / Not-
embarrased
• Enabling instructors and
users of H&W services to
conduct online virtual
sessions
+
++
++
+
+
+
+
+
+
+
+
++ + + +
+
+
+
• Already doing some for of
exercise, 2 – 4 times a
week, often times
yoga/pilates as well
• NOT consistently using a
Personal trainer
• Commute is less than 20
minutes OR greater than
45
• Fitness / hardcore
athletes that want to learn
how to cook
• 30 to 55 yr males, never
done yoga before ,
• Kids (parents want)
• 30 to 55 yr females in
suburbia who are already
y doing yoga classes /
video
• Have disability, trouble
leaving the house
• “low maintenance” rehab
patients
++
+ +
+
+
+
+
++++
+
++
+
+
+ +++
+ +
+
++
+++
Day 5 Canvas (note: CR is covered)
++
+ +
+
+ + +
+ +
+
+
+ + +
++ +
+ +
+
+ + + + +
+ ++ +
+ +
+ +
+ +
+ +
+ +
+ ++
+
+
+
++
+

10. Lean Launch Pad 2013.08.31
Users D1 D2 D3 D4 D5 Total
# Spoken to: 10 8 13 6 37
Evangilists 1 2 1 4
Early Adopter 1 2 5 4 12
Late Adopter 3 3 2 8
Not Interested 5 3 4 1 13
Total 10 8 13 6 0 37
% of EV / EA's 20.0% 25.0% 53.8% 83.3% #DIV/0! 43.2%
% of Yoga / US Pop 6.3%
Instructors Day 1 Day 2 Day 3 Day 4 Day 5 Total
# Spoken to: 3 0 7 1 11
Evangilists 1 1 2
Early Adopter 2 2 1 5
Late Adopter 0 2 2
Not Interested 0 2 2
Total 3 0 7 1 0 11
Total 13 8 20 7 0 48
1 would be an EA if healthy
cooking sessions were available

11. Lean Launch Pad 2013.08.31
Value Prop Customer Segment
• Affordable Personalised
Instruction
• ????<Income<250k
• Convenience / flexibility / time
saving
• Early and mid-level professionals
• Access
• Have disability and are not able to easily
leave the house
• Accountability / Motivation
• Already doing occasional exercise or
some classes
• Longer or Odd working hours
WORK IN PROGESS
• Learn to healthy cooking
• Hardcore athlete / fitness fanatics
• Privacy / lack of embarrasment
• Middle Aged Men
• (others – overweight?)
• Physical Rehab / Monitor
• “Low Maintenance”Physical Therapists /
Patients
• Suburban moms / middle age
• Pregnant / post pregnancy
• Kids (Parents want it)
• Parents want it (why???)

12. Lean Launch Pad 2013.08.31
Get
• Direct / Online (Google Adwords)
• Initial acquisition of instructors through direct emailing
• Provide Instructors with Social and Email Promotions Tools
• Provide Users with Group Buying Tools (See follow on feature)
Keep
• Users: provide with Calorie & Exercise tracking ap
• Instructors: provide with Scheduling Management Tools
• Enable the ability for users and trainers to connect & follow
• Allow the formation of support groups and communities
• Receive Daily/Periodic Tips
Grow
• Increase intermediation fee (initially greater of $1 or 2%, per transaction)
• Add Additional Features (see next slide)
• Add additional markets (slide to follow)
• Sale of Vitamins and Nutrition ($11B US market)
• Sale of heath food and food plans ($100B+ US market)
Sale of fitness clothing ($10B+ US market)
• Targeted advertising (how much are pregnant women worth to retailers?)
• “Sponsored Advertising” among instructors

13. Lean Launch Pad 2013.08.31
Follow-On Features

14. Lean Launch Pad 2013.08.31
5/10/100+ UsersVideo (i.e. Skype)
The Virtual Class: One to Many (future)
Each at home
Instructor
Video Classes
• Allow live classes to be conducted – 1 instructor to many (i.e. 5 / 10 / 100+ users, all
in their home)
• Provide users with a tool & incentive for them to book and market a class
• (I.e User posting to facebook “Join me! I’ve book a private class for $50 and
need 4 more people, $10 each!!! This Saturday at 9am. www.yobo.com
• Intermediation fee taken from instructor
• note: group video session cost YoBo money (1 to 1 sessions are free)

15. Lean Launch Pad 2013.08.31
The Instructor Video Subscription
Instructor Video Subscription
• Instructors record and upload a series of their OWN video workouts.
• Initially provided with a particular amount of free storage, then charged a
monthly subscription fee beyond the limit
• Users are able to subscribe to a given Instructor, paying a monthly fee (i.e. $5) for
unlimited access to videos
• Intermediation fee is taken from each monthly subscription (Instructor pays)
Instructor Certification Verification
Create the Ability for Instructors to Verify and Promote their Certification Credentials
• Provides some users comfort, allowing the Instructor to receive higher rates

16. Lean Launch Pad 2013.08.31
Market

17. Lean Launch Pad 2013.08.31
Market Size Estimates: It’s Big
Yoga Market (Yoga Paws* and Yoga Journal** )
82% of people who practice yoga are women
•23-34 year olds make up 40%
•35-55 year olds make up 41%
Approximately 70,000 instructors
People who practice yoga often have a median income of $75,000 or higher and
are looking for health benefits and stress reduction
 Around 20M Yoga practitioners (Yogajournal.com – 2012)
8.7% of US Adults
 Total Available Market (hypothesis): 1 class per week, $10 per class = $10B
* http://www.yogapaws.com/market-analysis/
** http://www.prnewswire.com/news-releases/yoga-journal-releases-2012-yoga-in-america-market-study-182263901.htm

18. Lean Launch Pad 2013.08.31
US Yoga Market Size Estimates
Total
Available
Market
Target
Market
Served
Available
Market
Total Available Market: $10B
(20mn x 1 class / wk @ $10/class x 50 wks)
Served Available Market (How many
people need/can use product?): $2B
(Hypothesis: 10% of seg. 1, 30% of seg. 2,
20% of seg. 3)
Target Market (first 3 years): $1.6B
(30% of segment 2 and 20% of 3)
Segment 1 Segment 2 Segment 3 Segment 4
Description Women 23-34 Women 35-55 Men Yoga Instructors
Size 41% 42% 17% Approx. 70,000
Age Range 23-34 35-55 Any Any
People/
Influences
Friends and family,
Entertainment
industry, (Magazines,
celebrities)
Co-workers, Yoga
instructors,
Magazine articles
Family and friends,
Yoga instructors
Yoga studio, Yoga
school, Co-workers

19. Lean Launch Pad 2013.08.31
Disruptable H&W Services
Fitness WellnessNutrition Spiritual
• Yoga
• Pilates
• Elderly workout
• Tai Chi
• Spinning
• Mat exercises
(i.e. Buns &
Tums)
• Aerobics/Zumba
• Weights/Trainer
• “Low
Maintenance”
Rehab
• Weight Loss
(MOTIVATION)
• Elderly
• Diabetic
• Sports
• Heart / high
blood pressure
• Vegetarian
• Other Disorders
(i.e. Celiac)
• Stress
management
• Sleep coaching
• Meditation
• Life coach
• Smoking
Sessation
• Astrology
• Career Forecasts
• Dream Analysis
• Fortune Telling
• Kabbalah
• Love &
Relationships
• Palm Reading
• Past Life
Reading
• Psychic Reading
• Religion
• Sex & Intimacy
• Tarot Reading
Beauty & Fashion (Hair, Make-up, Dress) and Cooking as well

20. Lean Launch Pad 2013.08.31
Market Size Estimates: It’s Big
• $28bn by 2016 for Health & Fitness Clubs according to IBISWorld
• $7bn in 2012, growing at 7.7% - US Yoga market according to IBISWorld
• “There are no companies with dominate market share in this industry”
• Notable Diet / Nutrition Companies
• $2.4bn - Jenny Craig
• $1.8bn - Weight Watchers
• Notable Supplement Companies
• $2.4bn - GNC
• Notable Gym / Fitness Providers
• $1.0bn - Bally’s
• $1.1bn – LifeFitness
• $0.7bn - 24hr Fitness

21. Lean Launch Pad 2013.08.31
Where are the metabolically challenged?
Hint: They probably speak English….

22. Lean Launch Pad 2013.08.31
$Bn's US Int'l WW Pilates & other
Total Fitness
Sessions
Market
Yoga TAM 10.0 50% 15.0 10% 16.5
Jenny Craig Total Revs 2.4
% of Nutrition Consulting 40%
$ of Consulting 0.96
Weight Watchers Total Revs 1.8
% of Nutrition Consulting 40%
$ of Consulting 0.72
Total WW and JC 1.68
% of Total market 50%
Total Nutritional Market 2.52 2.52
Total Addressable market 19.02
Does not include:
Advertising (sponsored listings or banner ads)
Sell of products, vitamins and Nutritional food plans (a la weight watchers)
If extrapolating beyond US YOGA

23. Lean Launch Pad 2013.08.31
Next Steps

24. Lean Launch Pad 2013.08.31
Refine / Narrow initial targeted Segment through more experiments (also learn how
much it will cost to acquire)
• Google Adwords  LaunchRock Landing Page (collect email addresses)
• Pregnant / post labor
• Yoga for Kids
• Accountability
• Yoga for Men
• Etc.
• Yoga in the Park / Subway / Community Space
• Craigslist to Test for Regional Preferences
• Square Foot Per House Trends (i.e. Texas vs. Manhattan)
• Distance to Gym / Studio
• Studio density
• Fitness lifestyle
• Etc.
Attempt to create viral content for Demand Creation
• Amass a list of Instructors that could be potentially interested
• Provide them with “early beta access” to ensure users can find instructors
Attempt to create viral content for Demand Creation
• Short Funny Videos for each customer segment and/or Value Prop?
• Short Insensitive Videos for each customer segment and/or Value Prop?

25. Lean Launch Pad 2013.08.31
What kind of company are we:
Start up that is searching for a product / market fit and for which customers segments
that fit occurs; once identified, if we can attract a sufficient number of customers in a
profitable and repeatable manner.

26. Lean Launch Pad 2013.08.31
Proposed Hypothesis: The largest category of users for yoga/pilates will be
females aged 18-44.
Experiment: An email will be sent to distribution list from our network that says the
following:
“We are hosting one on one personal yoga sessions via the computer from your home
on Thursday at a time of your choice for $20, we have only 5 spots available, first come
first serve.”
We will likely send this email out multiple times with different prices.
Pass/Fail: a complete fail would be if no one responds at any price level. A fail of our
hypothesis (the user group is female) but not a complete fail would be if the majority of
the responders is not female aged 18-44.

27. Lean Launch Pad 2013.08.31
Proposed Hypothesis: The average person would think $20 is inexpensive for this
service compared with all alternatives.
Experiment: Using the previously described experiment but sending only to distribution
list of yoga users.
Pass/Fail: if the number of responders for $20 is much lower than $10 or the number of
responders at $30 is not different from $20 our hypothesis is wrong.

28. Lean Launch Pad 2013.08.31
Proposed Hypothesis: The farther a person has to travel to go to a gym or training
session, the more appealing it is to work out from home via computer.
Experiment: Using a sample of people from launch.com, we will ask each person to
make a choice between two options: a one on one yoga session with an instructor in
person and a session via the computer with the same trainer. We will vary the amounts
of time it will take to get to the personal trainer along with varying costs for each option.
Pass/Fail: if there is a correlation with both the difference one is willing to pay for
computer training and commute to gym as well as absolute amount to paid for in home
training it will be a pass. If there is no correlation (or negative) it will be a fail.

29. Lean Launch Pad 2013.08.31
Proposed Hypothesis: If a person likes taking classes from a specific trainer,
he/she will be more likely to take an online class with that trainer.
Experiment: Host a free yoga session in one of the parks in NYC. After the class, ask
each participant if they would like to book an online session (and pay) with the trainer. If
they say yes, ask if they would prefer to book an online session with a different trainer at
a slightly lower price point.
Pass/Fail: A fail would be if no participants in the class are willing to pay for a follow up
session or if the majority of people willing to take the session would prefer a slightly
lower price for an unknown person.