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James Hsieh Alan Chen Krista Sande-Kerback
JAK Capital: Distressed Real Estate
Acquisition & Turnaround
Day 5: Final Prese...
Buy side:
• Capital partners
• Real estate brokers
• Real estate agents
• Bank mortgage
portfolio managers
• Bankruptcy la...
Interviews
• Real estate agents: bullish on green+ automation combo MF units; if able to list at
between $500k to $800k, c...
What We Thought – Day 1
4
• Our business was about turning around distressed real
estate assets and adding green and home ...
Buy side:
• Capital partners
• Real estate brokers
• Real estate agents
• Bank mortgage
portfolio managers
• Bankruptcy la...
Multi-Family Housing Market Size
Total Available Market*
• 1.1M units /year in U.S.
• Ave. National MF price:
$149k
• 300k...
What We Learned – Day 2
7
• We revamped and simplified our business model
canvas
• We identified a $36.72M opportunity in ...
• Capital partners
• Real estate brokers
• Real estate agents
• Bank mortgage
portfolio managers
• Bankruptcy law firms
• ...
Customer Segments
*Potential customer segment for future exploration: younger, active retirees
Meg
• Single professional
•...
Value Proposition
Our value proposition: Improving the quality of the customers’
living environment and saving annual home...
What We Learned – Day 3
• Some misalignment: people interested in these types
of amenities typically prefer single-family ...
• Capital partners
• Real estate brokers
• Real estate agents
• Bank mortgage
portfolio managers
• Bankruptcy law firms
• ...
13
FOR SALE
Fully Automated Eco-Friendly
Condo
1500 SF 3 bedrooms 2.5 bath
Asking $675k
RE
Agents
RE
Brokers
Direct
Sales ...
Get Customers
• Take out a quarter page
of advertising in LA
Times
• Build Facebook
business page and
Twitter handle; star...
Revenue
Model
Distressed
Acquisitions
@$200/SF
$16M Total
Design/Buil
d
Turnaround
@$110/SF
$8.9M
General
Conditions
@$3/S...
What We Learned – Day 4
• Beyond green building / automation, customers still
really care about the basics over all – loca...
• Capital partners
• Real estate brokers
• Real estate agents
• Bank mortgage
portfolio managers
• Bankruptcy law firms
• ...
Where We Ended – Day 5
18
• What we learned
– Alignment between value proposition and customer segment is
extremely import...
Appendix
19
Green Building = Cost More??
• Are green buildings more expensive to construct and
operate?
• Perhaps surprisingly, good g...
Annual Home Operating Cost Comparisons
21
Annual Home Operating Costs (MF Unit: 1500sf, $600k purchase price) 600000
Stand...
Residential Trends
• The Top 10 Features Home Buyers Want*
• Open Concept Homes -- …high ceilings that older houses don't ...
National Assn. of Homebuilders’ Trend
Report*
• “The survey from NAHB, “What Home Buyers Really Want,” unveils top concern...
Success Story (55% Energy Saving)
Project Name: Cherokee Studios
City: Los Angeles, CA
Building Type: Multi-family; Low-ri...
Success Story (86% Energy Saving)
Project Name: Fallbrook Pueblo
City: Fallbrook, CA
Building Type: Single-family; Custom ...
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Success Story (86% Energy Saving) JAK Capital Team8

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Success Story (86% Energy Saving)
Project Name: Fallbrook Pueblo
City: Fallbrook, CA
Building Type: Single-family; Custom Home
Building Efficiency: T24 + 71%
Green Building Features: Perform Wall
(lightweight structural insulated concrete form
alternative wall assembly made with 85%
recycled expanded polystyrene beads), no air-
conditioning, radiant barrier roof sheathing,
cool roof, reclaimed lumber, radiant floor
heating, Low-e windows, solar electric
(photovoltaic) and solar hot water systems.
Source:
http://www.californiaadvancedhomes.com/success-
stories/fallbrook-pueblo
25

Publié dans : Formation, Business, Technologie
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