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When The Boardroom is Bits Steve Blank www.steveblank.com Twitter: sgblank
This Talk ,[object Object]
Experienced Advice Matters
 Solving the Early Stage-Experience Gap
 The Boardroom is Bits,[object Object]
#1 Business Schools turned 300 years of business experience into an MBA
#1 Business Schools turned 300 years of business experience into an MBAMBA = Masters of Business Administration
#2 Tech Entrepreneurship + Venture Capital is ~50 Years OldStartups are Smaller Versions of Large Companies
#2 Tech Entrepreneurship + Venture Capital is ~ 50 Years OldStartups are Smaller Versions of Large Companies
#2 × Tech Entrepreneurship + Venture Capital is ~ 50 Years OldStartups are Smaller Versions of Large Companies oops
#3 Companies execute business modelsStartups search for business models
#3 Companies execute business modelsStartups search for business models
#3 Companies execute business modelsStartups search for business models ✓
#4 A startup is a temporary organization designed to search for a scalable and repeatable business model
#5 Startups need their own tools, different from those used in existing companies
#5 Startups need their own tools, different from those used in existing companies
#6 Customer Development = process to searchBusiness Model Canvas is the ScorecardAgile Engineering is How We Build Startups
#7 Customer Development =process to searchBusiness Model Canvas =the ScorecardAgile Engineering is How We Build Startups ,[object Object]
Demo, demo, and demo!!
Proximity is paramount
Technology Design
Marketing
Demo and customer feedback
Research Labs
Equipment Manufacturers
Distribution Network
Service Providers
Cost Reduction
Remove labor force pains
Eliminate bio-waste hazards
Organic Farmers
Weeding Service Providers
Conventional Farmers
IP – Patents
Video Classifier Files
Robust Technology
Dealers
Direct Service
Indirect Service
 … then Dealers
Asset Sale
Direct Service with equipment rental
… then Asset SaleValue-Driven
#8 Customer Development is the process used to searchBusiness Model Canvas is the ScorecardAgile Development is How We Build Startups
#9 Startups that pivot 1 or 2 times: ,[object Object]
  have 3.6x better user growth
  52% less likely to scale prematurely than startups that pivot more than 2 times or not at all Startup Genome Report
#9 Startups that pivot 1 or 2 times: ,[object Object]
  have 3.6x better user growth
  52% less likely to scale prematurely than startups that pivot more than 2 times or not at all Startups that have: ,[object Object]
 listen to customers,
 learn from startup thought leadersRaise 7x more money and have 3.5x better user growth Startup Genome Report
#10 We’ve cracked the code in teaching entrepreneurship
#10 We’ve cracked the code in teaching entrepreneurship http://steveblank.com/category/lean-launchpad/
What Have We Learned in the Last Year?  Startups ≠ MBA toolset  Startup Toolset Customer Development Business Model Canvas Agile Development We have real data that this works A Better Way to Teach Entrepreneurship
What’s Next?
Hypothesis:Experienced Advice Matters
Hypothesis:Experienced Advice Matters
You1board at a time
You1board at a time VC’s6 - 12 boards at a time
You1board at a time VC’s6 - 12 boards at a time 					X Avg 4 years per board
You1board at a time VC’s6 - 12 boards at a time 					X Avg 4 years per board 					X 2 VC’s per board
You1board at a time VC’s6 - 12 boards at a time 					X Avg 4 years per board 					X 			2 VC’s per board = ~50-100x Pattern Recognition
You1
You1 VC’s50 - 100
You1 VC’s50 - 100 (Discount for 7 Deadly Sins)
50 - 100  ≥ 1
50 - 100  ≥ 1 The Early Stage-Experience Gap
Solving the Early Stage-Experience Gap
Venture Funded companies have boards Angel Funded companies often do not Experienced Advice is sparse outside of technology clusters
Venture Funded companies have boards Early Stage companies often do not Experienced Advice is sparse outside of technology clusters
Venture Funded companies have boards Angel Funded companies often do not Experienced Advice is sparse outside of technology clusters
Why Have a Board Meeting?Investor Fiduciary Responsibility Company has asymmetric information Board has legal responsibility to their Limited Partners Maximize Investment Potential Board has asymmetric knowledge 50-100x experience  Good board asks hard questions
Why Have a Board Meeting?Founder Board Guidance 50-100x more experience = Pattern recognition Multiple opinions across VC’s Board Network  Customers, Partners, Recruiting, Financing  Obligation It came with the check
Board Meetings Are Heavyweight Processes Antithesis of Lean
Board Meetings Are Heavyweight Processes Antithesis of Lean
Board Meetings Haven’t Evolved
We Act Like It’s the 19th Century Why do we need to get together in one room? Why do we need to wait a month to see progress? Why don’t we have standards for what you want? Why haven’t we adopted the tools we build/sell?
How to Run a Board Meeting Logistics Send out board materials 2 days before, have board dinner Approve minutes, stock grants Business Highlights/Lowlights summary of key events since last meeting Financials versus Budget waterfall charts Management asks the board to help strategy, markets, key hires, introductions. Executive session Meet without management to discuss performance
How to Run a Board Meeting Logistics Approve minutes, stock grants Business Highlights/Lowlights summary of key events since last meeting Financials versus Budget waterfall charts Management asks the board to help strategy, markets, key hires, introductions. Executive session Meet without management to discuss performance Misc Send out board materials 2 days before, have board dinner Why?
What’s Wrong With a Board Meeting? Time between meetings (every 4-6 weeks) Strategy-to-tactic-to implementation lag Often no follow-up on the outcomes Diffuse board member attention (sits on 6-12 boards) Punctuated Exec Staff Performance “The Get Ready for the Board Meeting” drill It’s often a performance rather than a snapshot No standards for what each side does What is the entrepreneur supposed to be doing? What are the board members supposed to be contributing?
What’s Wrong With a Board Meeting? Time between meetings (every 4-6 weeks) Strategy-to-tactic-to implementation lag Diffuse board member attention (sits on 6-12 boards Punctuated Exec Staff Performance “The Get Ready for the Board Meeting” drill It’s often a performance rather than a snapshot No standards for what each side does What is the entrepreneur supposed to be doing? What are the board members supposed to be contributing? Why?
Solution:Make The Boardroom Bits
We Can Do This Via the Net
We Can Do This Via the Net 24/7
We Can Do This Via the Net Connecting Advisors to/from Anywhere
Focus on What’s Important It’s about the search for the business model Not income statement, cash flow, balance sheet Advice/Guidance about metrics around the search What are the Business model hypotheses? What are the most important hypotheses to test now? Progress of validating each hypotheses What are the iterations and Pivots – and why?
Continuous Information Access Founders / mgmt team invest 1 hour a week Structured blog Unstructured data Formal business model canvas Real-time advisor/board feedback
We Made Students Blog Their Progress
How? Customer Development The Process Narrative Interviews Surveys Videos Prototypes Business Model Canvas Scorekeeping Real-time Feedback Physical Reality Checks Skype Face-to-face
We Made Students Blog Their Progress It Changed Everything
Interview
Photos Videos
Surveys
Interview & Photos
Competitive Analysis
Key Findings
A/B Test Results
Key Question

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When the Boardroom is Bits

  • 1. When The Boardroom is Bits Steve Blank www.steveblank.com Twitter: sgblank
  • 2.
  • 4. Solving the Early Stage-Experience Gap
  • 5.
  • 6. #1 Business Schools turned 300 years of business experience into an MBA
  • 7. #1 Business Schools turned 300 years of business experience into an MBAMBA = Masters of Business Administration
  • 8. #2 Tech Entrepreneurship + Venture Capital is ~50 Years OldStartups are Smaller Versions of Large Companies
  • 9. #2 Tech Entrepreneurship + Venture Capital is ~ 50 Years OldStartups are Smaller Versions of Large Companies
  • 10. #2 × Tech Entrepreneurship + Venture Capital is ~ 50 Years OldStartups are Smaller Versions of Large Companies oops
  • 11. #3 Companies execute business modelsStartups search for business models
  • 12. #3 Companies execute business modelsStartups search for business models
  • 13. #3 Companies execute business modelsStartups search for business models ✓
  • 14. #4 A startup is a temporary organization designed to search for a scalable and repeatable business model
  • 15. #5 Startups need their own tools, different from those used in existing companies
  • 16. #5 Startups need their own tools, different from those used in existing companies
  • 17. #6 Customer Development = process to searchBusiness Model Canvas is the ScorecardAgile Engineering is How We Build Startups
  • 18.
  • 23. Demo and customer feedback
  • 40. … then Dealers
  • 42. Direct Service with equipment rental
  • 43. … then Asset SaleValue-Driven
  • 44. #8 Customer Development is the process used to searchBusiness Model Canvas is the ScorecardAgile Development is How We Build Startups
  • 45.
  • 46. have 3.6x better user growth
  • 47. 52% less likely to scale prematurely than startups that pivot more than 2 times or not at all Startup Genome Report
  • 48.
  • 49. have 3.6x better user growth
  • 50.
  • 51. listen to customers,
  • 52. learn from startup thought leadersRaise 7x more money and have 3.5x better user growth Startup Genome Report
  • 53. #10 We’ve cracked the code in teaching entrepreneurship
  • 54. #10 We’ve cracked the code in teaching entrepreneurship http://steveblank.com/category/lean-launchpad/
  • 55. What Have We Learned in the Last Year? Startups ≠ MBA toolset Startup Toolset Customer Development Business Model Canvas Agile Development We have real data that this works A Better Way to Teach Entrepreneurship
  • 60. You1board at a time VC’s6 - 12 boards at a time
  • 61. You1board at a time VC’s6 - 12 boards at a time X Avg 4 years per board
  • 62. You1board at a time VC’s6 - 12 boards at a time X Avg 4 years per board X 2 VC’s per board
  • 63. You1board at a time VC’s6 - 12 boards at a time X Avg 4 years per board X 2 VC’s per board = ~50-100x Pattern Recognition
  • 64. You1
  • 66. You1 VC’s50 - 100 (Discount for 7 Deadly Sins)
  • 67. 50 - 100 ≥ 1
  • 68. 50 - 100 ≥ 1 The Early Stage-Experience Gap
  • 69. Solving the Early Stage-Experience Gap
  • 70. Venture Funded companies have boards Angel Funded companies often do not Experienced Advice is sparse outside of technology clusters
  • 71. Venture Funded companies have boards Early Stage companies often do not Experienced Advice is sparse outside of technology clusters
  • 72. Venture Funded companies have boards Angel Funded companies often do not Experienced Advice is sparse outside of technology clusters
  • 73. Why Have a Board Meeting?Investor Fiduciary Responsibility Company has asymmetric information Board has legal responsibility to their Limited Partners Maximize Investment Potential Board has asymmetric knowledge 50-100x experience Good board asks hard questions
  • 74. Why Have a Board Meeting?Founder Board Guidance 50-100x more experience = Pattern recognition Multiple opinions across VC’s Board Network Customers, Partners, Recruiting, Financing Obligation It came with the check
  • 75. Board Meetings Are Heavyweight Processes Antithesis of Lean
  • 76. Board Meetings Are Heavyweight Processes Antithesis of Lean
  • 78. We Act Like It’s the 19th Century Why do we need to get together in one room? Why do we need to wait a month to see progress? Why don’t we have standards for what you want? Why haven’t we adopted the tools we build/sell?
  • 79. How to Run a Board Meeting Logistics Send out board materials 2 days before, have board dinner Approve minutes, stock grants Business Highlights/Lowlights summary of key events since last meeting Financials versus Budget waterfall charts Management asks the board to help strategy, markets, key hires, introductions. Executive session Meet without management to discuss performance
  • 80. How to Run a Board Meeting Logistics Approve minutes, stock grants Business Highlights/Lowlights summary of key events since last meeting Financials versus Budget waterfall charts Management asks the board to help strategy, markets, key hires, introductions. Executive session Meet without management to discuss performance Misc Send out board materials 2 days before, have board dinner Why?
  • 81. What’s Wrong With a Board Meeting? Time between meetings (every 4-6 weeks) Strategy-to-tactic-to implementation lag Often no follow-up on the outcomes Diffuse board member attention (sits on 6-12 boards) Punctuated Exec Staff Performance “The Get Ready for the Board Meeting” drill It’s often a performance rather than a snapshot No standards for what each side does What is the entrepreneur supposed to be doing? What are the board members supposed to be contributing?
  • 82. What’s Wrong With a Board Meeting? Time between meetings (every 4-6 weeks) Strategy-to-tactic-to implementation lag Diffuse board member attention (sits on 6-12 boards Punctuated Exec Staff Performance “The Get Ready for the Board Meeting” drill It’s often a performance rather than a snapshot No standards for what each side does What is the entrepreneur supposed to be doing? What are the board members supposed to be contributing? Why?
  • 84. We Can Do This Via the Net
  • 85. We Can Do This Via the Net 24/7
  • 86. We Can Do This Via the Net Connecting Advisors to/from Anywhere
  • 87. Focus on What’s Important It’s about the search for the business model Not income statement, cash flow, balance sheet Advice/Guidance about metrics around the search What are the Business model hypotheses? What are the most important hypotheses to test now? Progress of validating each hypotheses What are the iterations and Pivots – and why?
  • 88. Continuous Information Access Founders / mgmt team invest 1 hour a week Structured blog Unstructured data Formal business model canvas Real-time advisor/board feedback
  • 89. We Made Students Blog Their Progress
  • 90. How? Customer Development The Process Narrative Interviews Surveys Videos Prototypes Business Model Canvas Scorekeeping Real-time Feedback Physical Reality Checks Skype Face-to-face
  • 91. We Made Students Blog Their Progress It Changed Everything
  • 101. Business Model Canvas as the Scorecard
  • 102.
  • 103. Business Canvas Change Progress 1
  • 104. Business Canvas Change Progress 2
  • 105. Business Canvas Change Progress 3
  • 106. Business Canvas Change Progress 4
  • 107. Business Canvas Change Progress 5
  • 108. Business Canvas Change Progress 6
  • 109. Business Canvas Change Progress 7
  • 110. Demo Ben Mappen Lean LaunchLab
  • 112.
  • 113. CANVAS diagram is interactive and “stateful”
  • 114. CANVAS diagram is interactive and “stateful” Enter your hypotheses here
  • 115. CANVAS diagram is interactive and “stateful” Test your hypotheses and record learnings in blog format
  • 116. CANVAS diagram is interactive and “stateful” Test your hypotheses and record learnings in blog format Interviews Surveys Videos Photos etc
  • 117. CANVAS diagram is interactive and “stateful” Test your hypotheses and record learnings in blog format Invite your advisors and investors to your project
  • 118. CANVAS diagram is interactive and “stateful” Test your hypotheses and record learnings in blog format Invite your advisors and investors to your project They can view progress by flipping thru your CANVAS diagrams
  • 119. CANVAS diagram is interactive and “stateful” Test your hypotheses and record learnings in blog format Invite your advisors and investors to your project They can view progress by flipping thru your CANVAS diagrams They can post feedback and leave comments inline
  • 120. CANVAS diagram is interactive and “stateful” Test your hypotheses and record learnings in blog format Invite your advisors and investors to your project They can view progress by flipping thru your CANAVAS diagrams They can post feedback and leave comments inline Get email alert when new feedback comes in
  • 121. CANVAS diagram is interactive and “stateful” Test your hypotheses and record learnings in blog format Invite your advisors and investors to your project They can view progress by flipping thru your CANAVAS diagrams They can post feedback and leave comments inline Get email alert when new feedback comes in The Lean Board Meeting
  • 122. Sign up for private beta (FREE) http://www.leanlaunchlab.com @leanlaunchlab Ben Mappen benmappen@gmail.com
  • 123. What Does this Change?For Angel-Funded Startups Angel funded startups can now get experienced advice No longer requires board commitment for involvement Encourages investors who need visibility Ends repetition at each investor coffee Turns adhoc startups into strategy-driven startups Invites investor participation in the process Professionalize the “throw it against the wall and see if it sticks” Highly time-efficient for investor and founders Eliminates Geography as a barrier to investment!
  • 124. What Does this Change?For VC’s and Angels For the first time a structure for “search” Real-time monitoring of startup progress Zero-lag for coaching and course-correction Immediate follow-up on board meeting outcomes Allows a single VC to multiply their reach and/or depth Eliminates Geography as a barrier to investment!
  • 125. Show Me the Money
  • 126. It’s about time! Email me jdf@mdv.com
  • 127. Great Experiment Email me ann@floodgate.com
  • 128. This Solves A Real Problem
  • 129. This Solves A Real Problem I thought it was such a good idea I Just funded the Lean LaunchLab Email me: shawn@menloventures.com
  • 130. Lets experiment with the idea Now at Gould Investments Email me: Kathryn@gouldinvestments.com
  • 131. Wouldn’t miss trying this! Email me: eric@ingroup.com
  • 132. Thanks