1. Home Selling Proposal Prepared for Mr. & Mrs. Smith of 1234 Easy Street, St. Louis, MO 63129

3. Identifying Your Goals

7. Appreciating Your Property Each property has special features that may interest buyers. Please tell me about your house. 1. What do you feel are the most appealing features of this property? 2. What features does this property have that differentiate it from other similar properties? 3. What changes or enhancements would you suggest to make your property as salable as possible? 4. What do you regard as the most attractive features of the surrounding neighborhood ? 5. Do you have any special terms or conditions regarding the sale of your property I should be aware of (e.g., items of personal property to be excluded, etc.)? 6. Are you aware of any problems or concerns regarding the property or the neighborhood that will need to be disclosed to prospective buyers?

8. Establishing Pricing

10. Determining Price An impartial evaluation of market activity is the most effective way to estimate a property's potential selling price. Have sold in the recent past This shows us what buyers in this market have actually paid for properties similar to yours. Are currently on the market These are properties that will be competing with yours for the attention of available buyers. Failed to sell Understanding why these properties did not sell can help avoid disappointment in the marketing of your property.

12. Preparing to Sell Your Home

13. The Selling Process Initial Consultation Design and Implement Marketing Plan Review Offer & Reach Agreement Complete Settlement Process After-Sale Service

14. Protect Your Property Written disclosure A written property disclosure statement will give buyers a clear understanding of this property and the surrounding neighborhood. Home warranty A home warranty can give prospective buyers peace of mind by providing repair-or-replace coverage of major home operating systems and appliances. Professional home inspections Professional inspections, such as structural, roof and termite, will reveal the current condition of the property. By providing peace of mind to prospective buyers these steps can enhance the salability of your home.

18. Prudential Select Properties

20. The Prudential Brand Prudential Real Estate advertises on high profile shows creating millions of impressions with potential home buyers and sellers .

21. Prudential Relocation Commitment to Customer Service Prudential Relocation, the nation’s second-largest relocation firm is a premier provider of global mobility. Prudential Relocation associates work directly with relocating employees on a daily basis and use advanced information and communications capabilities as a commitment to customer service. As a result, Prudential Relocation achieved a 94 percent transferee satisfaction rate in 2003. Company Strength In 2003, Prudential Relocation served approximately 47,000 relocating employees from Fortune 500 companies, small industrial and service companies, and U.S. government agencies. After completing approximately 187,000 relocation transactions with approximately 1,000 clients in 2003, Prudential Relocation continues to have a 95 percent client retention rate.

22. Total Pended Units Total Pended Sales Volume Agent Population Average Sales Price Prudential Select Properties Growth

23. One Stop Shopping Prudential Select Properties delivers one-stop shopping without the additional fees other real estate companies charge.

24. Gibraltar Circle Member The Gibraltar Circle is a national distinction shared by only the top 50 real estate companies in the Prudential Network nationwide. 2003 - 2005

25. Prudential Select Properties In the Prudential Gibraltar Circle, Prudential Select Properties ranks higher than any other affiliate in the entire 11 state Midwest region.

26. Your Name Here

28. Marketing Your Home

29. Premium Marketing Plan To receive the highest possible price in the shortest amount of time, your home must have maximum exposure in the marketplace. Prudential Select Properties provides maximum exposure through our premium level marketing plan.

35. Serious About Technology Prudential Select Properties has formed relationships with some of the most powerful names in technology today. In today’s market, if you’re serious about selling your home you need to be serious about technology. Nobody is more serious about technology than Prudential Select Properties.

36. Where Are Buyers Finding Homes? There has been a significant shift away from print to online resources.

37. Home Buyers Using the Internet Studies how that 79% of home buyers nationally and 83% in the Midwest now use the Internet to search for homes.

39. Advertising and Promotion Our innovative and aggressive advertising and marketing activities will help attract qualified buyers to your property. Photography 84% of home buyers say that photos and detailed property descriptions are the most important feature when searching for homes online.

42. Yahoo Exposure vs Realtor.com Prudential Select Properties has formed relationships with some of the most powerful names in technology today. 300,000 vs. 1,400 visitors!