1. Ten ways to better site design
An amazing website is a
collaboration between
client and designer.

2. Focus on problems not
solutions.
Let the designer work out
solutions to your problems.

3. It’s about user needs and
business objectives
Don’t do the designer’s work.
Ask “How will users respond to
design?” and “Will the design
meet my business objectives?”

4. Always explain why.
Telling the designer the underlying
reasons for reactions can help
him to find the most appropriate
solution.

5. Recognize your personal bias.
Design is very subjective. We all
have opinions. The question is
will the user like the design?

6. If in doubt, test, test, test.
Test the design with the users.
Feedback from a large group of
users will help determine direction.

7. Nothing is permanent
Web design can be changed at
any time. If users don’t like it,
then change it!

8. Listen to the research
There is science and psychology
behind the discipline as well as
years of research. Build on best
practice and avoid working from
hunches or personal preference.