iVision marketing plan. TV for the future.

1. / /Visions Telecommunications Television your way! Reginald Brown Mark Robinson Scyrus Cartwright Anthony Sampson

2. Situational Analysis <O> Visions Telecommunications is a first year service provider specializing in the delivery of Internet Protocol Television (IPTV. IPTV is an emerging technology which offers an alternative to the traditional television service. Studies indicate Internet-TV viewing has doubled since 2006. In addition, Internet access via broadband methods has increased. In February 2009, analog television will no longer be available in the United States. IPTV delivered and consumed content will be just as ordinary as turning on the television set.

3. Market Summary <O> Visions Telecommunications possesses good information about the market and has experience in providing IPTV service to the consumer. The information and experience will be leveraged to better understand the customer base, their viewing habits, available content, and provide a better service.

4. Target Market Any customer with High-speed Internet service Small businesses Condominiums Residential Schools

5. Demographics The profileof the typical <O> Visions consists of the following geographic, demographic, and behavior factors: Geographic We has initially focused on service delivery in the metro-Atlanta geographic target The total targeted population is 4,000,000. Demographics There is an almost equal ratio between men and women Ages 18-30 Behavior Factors Users enjoy choosing their own television viewing schedule

6. Market Needs <O> Visions is providing consumers with a wide range of dedicated channels. The customer is able to select their video or audio content and set their own viewing or listening schedule.

7. Market Trends <O> Visions will distinguish itself by marketing IPTV services not previously available to Internet customers. The initial service offering is restricted to the Atlanta market. As Internet access continues to increase the opportunity for the IPTV products and service will also expand.

8. Market Growth According to the research firm Gartner, the number of worldwide IPTV subscribers will grow to almost 49 million by 2010. Further, Gartner estimates worldwide IPTV related revenue from 2006 to 2010 to grow from $872M to $13.2 billion. Clearly, the opportunity is there.

9. SWOT Analysis Strengths New technology solution for providing television service Flexible business model In-dept networking and IPTV experience

10. SWOT Analysis Weakness Financing (outside capital required) Use of ISP for service delivery Brand awareness

11. SWOT Analysis Opportunities Forbes.com rates Atlanta number one in Internet service Cost of traditional television services forecasted to increase post digital conversion – February 2009 Ability partner with ISP providers Increased usage of free-unreliable IPTV services Motion-picture industry crack down on illegal content

12. SWOT Analysis Threats Restrictions on broadband services, rate limits Reliability of Internet service to consumer Limited initial coverage area International production of set-box Legal definitions of TV service provider

13. Competition

14. Mission Statement <O> Vision Telecommunications' is to provide cutting-edge leadership and world class service in the delivery of Internet Protocol Television (IPTV) technology to the metropolitan Atlanta area. We offer our customers the highest quality (IPTV) products and services on the market. The ownership and management will focus on personalized service to our customers by offering customized solutions and flexible service options. Additionally, we have a team of seasoned technology veterans combined with a mix of innovation young talent. These technology experts will assist customers in selecting the products and services that best match their needs and budgets. Finally, our staff will have strong vendor relationship with the product suppliers and will be able to meet customers demand for the newest innovation in (IPTV)

15. MARKETING OBJECTIVES Develop a positive new approach to watching television over the internet. Achieve a steady increase in market penetration as a television service provider. Decrease the cost of new customer base and maintain current base by 20% in two years.

16. Target Market The multiple dwelling units (MDU) market in Atlanta are an ever expanding and lucrative customer segment for technology service providers. More than a third of the population of the United States live in MDU’s and hence, television service providers must carefully foster relationships within building owners to negotiate access agreements. A niche market has been created and we plan to launch out product with focus on this segment.

17. MARKETING POSITIONING <O>Vision will position itself as a new technological approach of watching television as a viewer. Viewers will have the option of watching television when they want and how they want to view it. Television your way is the main competitive edge of our product. We will partner with the motion picture industry to offer first view movies to our customers via media streaming. This will curtail the copyright infringement of the motion picture industry, your own home movie theater.

18. Marketing Strategies <O> Vision’s customers don’t want bells and whistles—just a good product and/or service at the lowest possible price. We focuses on operational excellence so we can continually offer the lowest price in the market. We are completely dedicated to innovation and quality. We know we can’t just say “We offer great service.” , we have to deliver on that value proposition in every interaction we have with our prospects and customers.

19. MARKETING MIX <O>Vision’s marketing mix is comprised of the following approaches to pricing, distribution, advertising and promotion, and customer service. Pricing: Based on actually information collected from competitors on services rendered to the consumer Distribution: The Atlanta Metropolitan area will be the focus of the initial phase of internet television services. Advertising and promotion: We will use the methods of local television advertising, a company website that advertises service plans and discounts, for the initial phase We places customer service as a priority to achieve excellence.

20. MARKETING RESEARCH <O>Vision is based in the Atlanta area which has been identified as the most Net Savvy city in the United States. The company will use this good fortune as a catalyst to penetrate the market as a service provider of television services. Market research was conducted by the usage of surveys to get an ideal of what were customers desiring in television services. The feed back from the surveys were instrumental in getting desired results that are favorable for the implementation into the market.