I launched a mini brand advocate campaign where 87% of the attendees in the room were engaged with others during the class and interacting with the presenter. We used #IAMLOYALSMD for the hashtag (specific to the presentation: see here > https://instagram.com/explore/tags/iamloyalsmd) and encouraged the use of picture taking and video snippets throughout the seminar. We had such a great time that I'd ♥ to do it again, and again (for your company)! Email me now to learn how.

1. Welcome, Loyal Brand Advocates!
Using Instagram
to Create Brand Advocates
(G Co Group, LLC)

2. #IAMLOYALSMD INSTAGRAM EXERCISE

3. Instagram
And
Brand Advocacy
How to Identify a Brand Advocate,
Launch a Campaign &
Use the Right Hashtags
to Get Leads@sharongadbois

4. Identifying Your Brand Advocates
on Instagram
• What is Instagram?
• Using Hashtags for Your Advocacy Program
• What and Who are Brand Advocates?
• Examples of a Brand Advocacy Campaign
• Tying Everything Together
• Resources
• 2 Giveaways

5. • Who am I?
• On my Birthday, 5 Years Ago, IG was Born
– Spent COUNTLESS hours researching and learning
the intricacies of Instagram and the importance of
hashtags.
– Researched hundreds of celebrity millennials on
social media – Justin Bieber, Rihanna, Lady Gaga,
LeBron James, Kim Kardashian, and Katy Perry –
and watched how they interacted with their peers,
especially the non-celebrity millennials who have
bank accounts = to the size of a celebrity.
My Story

6. During my research, I noticed that …
• Millennials are Social Influencers and because
of this,
They are experts with their peers and 84%* of
millennials report that they value the advice of
other shoppers with similar life experiences and
are influenced by the user-generated content of
what others had to say.
*ryan-jenkins.com
Why Are Millennials Important?

7. Instagram
And
Brand Advocacy
Use the Right Hashtags
to Get Leads
@sharongadbois

8. Instagram is a fun way to share your life with
friends through a series of pictures.
Snap a photo, choose a filter, write a description
(with the use of #hashtags), and post.
Ex: Picture-taking exercise with hashtag,
#IAMLOYALSMD
What is Instagram?

9. A type of unique label used on social networks,
and micro-blogging services to find messages
with specific themes or related content.
#InternationalSushiDay #MomTexts
#Starbucks #CarnivalCruise
#CokeNames #MVPSummit
#HomeTryOnKit #LoveWins
What are Hashtags?

10. A not-so-unique label used on social networks,
tend to result in lots of loose content and many
themes that aren’t necessarily related.
#HowIRoll
#IAmLoyal
#NightLife
#YOLO
What are Hashtags?

11. The 3 Rules for Creating Hashtags:
1. Short 2. Unique 3. Relevant
Think of a Hashtag as:
Your Username on Twitter,
Your Website URL or
Your Social Security #
Ex: IAMLOYALSMD Resources
Hashtags Rules

12. Instagram
And
Brand Advocacy
How to Identify a Brand Advocate
@sharongadbois

13. A Brand Advocate is a person, or customer who
talks favorably about a brand or product, and
then passes on positive word-of-mouth (WOM)
messages about the brand to other people.
Everybody wants them. They give you referrals.
They advertise for you for free. They stand up
for you when you’re under fire.
What is a Brand Advocate?

14. Brand Advocates are sometimes referred to as:
Ambassadors
Cheerleaders
Evangelists
Volunteer Marketers
Loyal Customers
What is a Brand Advocate?

15. Brand Advocates are …
Social Influencers or Millennials
Loyal Customers or Highly-Satisfied Customers
Employees
Who are Brand Advocates?

16. Instagram
And
Brand Advocacy
Using a Brand Advocate to
Launch a Campaign
@sharongadbois

17. Launching the Campaign
Coca-Cola | #CokeNames
Sapporo | #InternationalSushiDay | #HowIRoll
Starbucks | #NoTimeNoLine
Microsoft | #MVPSummit
Brand Advocate Campaign

18. Resources
Textgram – Turn words into pictures instantly
Photogrid – Photo editor and collage maker
HashtagGenerator.com – Campaign Specific
Hashtagify.me – Campaign Metrics
Resources

19. Instagram
And
Brand Advocacy
How to Identify a Brand Advocate,
Launch a Campaign &
Use the Right Hashtags
to Get Leads@sharongadbois

20. Remember when … ?
#IAMLOYALSMD did 3 things:
1. You became a Brand Advocate
2. You generated a Leads List for me
3. Launched a campaign – offline event for
online promotion
Connecting the Dots

21. #IAMLOYALSMD
3 People will get a 1 Hour Brand Advocacy
Consultation
Free 1 Hour Online Training on How To Create a
Brand Ambassador Program for your business,
project, or service
My Gifts to You

22. Free 1 Hour Online Training on How To Create a
Brand Ambassador Program for your business,
project, or service
To Sign Up:
TEXT #iamloyalsmd TO 50500
gadboisconsulting.com/iamloyalsmd
My Gifts for You

23. Like This Presentation?
Find Me on Instagram
@sharongadbois
[ Thank you ]
(G Co Group, LLC)

24. End of Seminar!
Using Instagram
to Create Brand Advocates
(G Co Group, LLC)