http://vlogboss.com

1. hello world.
introducing your business with social media

2. hello amy.
Amy Schmittauer
President, Vlog Boss Studios
Social relations & video content marketing agency
Founder, SavvySexySocial.com
A marketing lifestyle blog discussing best practices for a small business
presence using digital media
@SavvySexySocial

3. hello experience.

4. hello you.
Why are you here?
● you have a great idea
● you have a small business
● you are your only employee
● you "don't get" the internet
● you don't want to tweet your lunch
● you want to learn

5. hello truth.
photo: WagnerTV/Flickr
● there is no get-rich-quick scheme here
● social media isn't an answer. it's a medium
● tips and trick still take time and money
● nobody has time. everybody needs to make time

6. Question:
would you invest in
your company?
proceed... ONLY if the answer is 'yes'

7. hello clients.
photo: DellPhotos/Flickr
What is your client acquisition strategy?
● who is your client? what do they look like? what are
they interested in? why do they need you?
● knowing your client is REQUIRED before engaging a
marketing plan
● how do you plan to get your brand in front of them?
● why is social media the best use of your time to
market your business?

8. hello clients.
photo: DellPhotos/Flickr
60%of my business is generated through
networking and referrals
40%of my business is generated through traffic
from VlogBoss.com and SavvySexySocial.com

10. hello content.
Why content marketing?
● people want to know stuff
● you know stuff
● if you tell people what they want to know, they'll
listen to you when you tell them what they need to
know.

11. hello content.
But won't they take my ideas and then
leave?
● some people will
● if so, they are not your client
● no one can do your job better than you and try to
handle everything else
● when YOUR CLIENT realizes they need help, you're
top of mind

12. hello content.
Can you solve 10 problems for your client?
come up with 3 blog posts you could write around each problem.
Some structure ideas could be:
● how-to
● case study
● checklist
● interview
● the "secret"
30 days of content. Done.

13. hello video.
Why should I create video as a part of my
content marketing strategy?
● visual thinkers consist of 60-65% of the population
(wikipedia)
● YouTube is the second largest search engine, only to
its owner, Google
● people don't talk to brands/logos. they talk to people

14. hello video.

15. hello social media.
Why social media?
● share your content
● build a personality and social source for your brand
● conversations are happening about you whether
you're there or not. JOIN IN.

16. hello facebook.
An obvious place to start for most businesses, but why?
● are you looking to grow awareness of your brand?
● do you want more attention than just friends and
family?
● is anyone looking for your business yet?

17. hello facebook.
Facebook is a hub for the audience that
already knows and loves you.
● it's a good place to be, but attracting new people is difficult
without placing ads (cost money and not very effective)
● note: new hashtag feature may change this. watch this new,
pivotal change for your benefit
● the key to a great fan page is one that appreciates and
accommodates for the people who are advocates of the brand
○ # of fans matters to no one but you. your priority should be
to please those people supporting you

18. hello facebook.
Keys for success:
● do not do business on your personal profile
● start a brand page and reserve your URL
○ http://facebook.com/username
● PICTURES. PICTURES. PICTURES.
● 140 characters or less
● it's not all business all the time
○ follow the 80/20 rule -- 80% fun for them, 20% promotional
for you

19. hello twitter.
Most misunderstood but viral-friendly social platform
● people tweet about what they ate for lunch. not
brands.
● share useful information in your niche. tips and links.
● would you have conversations with your potential
client if you could go to them?

20. hello twitter.
Keys for success:
● use a @handle that is easy and relevant to your brand
● brand your account and give tweeters a personality to talk to
● 140 characters or less
● hashtags are your friend
● having a follow-worthy account means sharing something your
customer would want to know and/or share
■ great headlines get RTs
■ pictures and videos are very popular with the right tweet
■ don't always link

21. Thank you.
find me at SavvySexySocial.com
Twitter:
@Schmittastic, @SavvySexySocial
Facebook:
http://facebook.com/savvysexysocial
Google Plus:
http://plus.ly/schmittastic
YouTube:
http://youtube.com/savvysexysocial
find VBS at VlogBoss.com
Twitter:
@VlogBoss
Facebook:
http://facebook.com/vlogboss
Google Plus:
http://plus.ly/vlogboss
YouTube:
http://youtube.com/vlogbossstudios