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Selling the Triple Bottom Line Through Social Media

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Daniel Schutzsmith
Daniel Schutzsmith

Organizations and companies that follow the mantra of the triple bottom line often do so with intense passion and enthusiasm to share what they stand for with their consumers and the community at large. But the catch 22 is that we can sometimes sound too stark and pompous. We’ll take a look at how some organizations and companies are sticking by their beliefs and gaining wide spread support through social media. This is not a buzzword session, rather, this is a practical session to learn how social media and a good message can make your cause marketing efforts successful.

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Selling the Triple Bottom Line with Social Media Daniel Schutzmith
We are built on the triple bottom line
People Planet Profit
What is Social Media?
a way of using the Internet to instantly collaborate, share information, or have a conversation ideas or causes we care about. It’s a world
Who Uses Social Media?
Brand managers can now use social media as an integral part of marketing campaigns.
Product developers use social media for consumer intelligence.
Customer service uses social media to decrease call volume and increase customer satisfaction.
Human resources uses social media to convey what working at the company is all about.
R & D use social media to gather customer opinions, trends, and watch how competitors are perceived.
And.....
You!
Worksheet: Building an Online Persona
Use a Hub & Spoke Model
http://www.flickr.com/photos/chumpboy/
http://www.flickr.com/photos/chumpboy/
Be Bold
http://www.flickr.com/photos/chumpboy/
Be Serious About Not Being Too Serious
http://www.flickr.com/photos/chumpboy/
Support Other Initiatives
http://www.flickr.com/photos/chumpboy/
http://www.flickr.com/photos/chumpboy/
Get on Facebook
http://www.flickr.com/photos/chumpboy/
http://www.flickr.com/photos/chumpboy/
Get on Green Networks
http://www.flickr.com/photos/chumpboy/
http://www.flickr.com/photos/chumpboy/
Leverage Biz Contacts
http://www.flickr.com/photos/chumpboy/
http://www.flickr.com/photos/chumpboy/
Pictures Mean More
http://www.flickr.com/photos/chumpboy/
http://www.flickr.com/photos/chumpboy/
http://www.flickr.com/photos/chumpboy/
http://www.flickr.com/photos/chumpboy/
http://www.flickr.com/photos/chumpboy/
http://www.flickr.com/photos/chumpboy/
http://www.flickr.com/photos/chumpboy/
http://www.flickr.com/photos/chumpboy/
http://www.flickr.com/photos/chumpboy/
Make it Fun!
http://www.flickr.com/photos/chumpboy/
http://www.flickr.com/photos/chumpboy/
http://www.flickr.com/photos/chumpboy/
Have a Conversation
http://www.flickr.com/photos/chumpboy/
http://www.flickr.com/photos/chumpboy/
http://www.flickr.com/photos/chumpboy/
http://www.flickr.com/photos/chumpboy/
http://www.flickr.com/photos/chumpboy/
Most Importantly... HAVE FUN!

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Selling the Triple Bottom Line Through Social Media

Editor's Notes

  1. - Excited to be here - thank you to the HOW staff for putting on this awesome - intention is to convince you to routinely take an active role in working on your business
  2. - teach to share what I have learned - flash, web design, dreamweaver, view of the studio - business of studio - handouts
  3. - talked with several designers, studio owners, and my own clients - same five things always seem to come up
  4. - talked with several designers, studio owners, and my own clients - same five things always seem to come up
  5. - talked with several designers, studio owners, and my own clients - same five things always seem to come up
  6. - first thing is to put a process in place
  7. - first thing is to put a process in place
  8. - first thing is to put a process in place
  9. - first thing is to put a process in place
  10. - first thing is to put a process in place
  11. - talked with several designers, studio owners, and my own clients - same five things always seem to come up
  12. - first thing is to put a process in place
  13. - first thing is to put a process in place
  14. - first thing is to put a process in place
  15. - first thing is to put a process in place
  16. - first thing is to put a process in place
  17. - first thing is to put a process in place
  18. - talked with several designers, studio owners, and my own clients - same five things always seem to come up
  19. - talked with several designers, studio owners, and my own clients - same five things always seem to come up
  20. - talked with several designers, studio owners, and my own clients - same five things always seem to come up
  21. - talked with several designers, studio owners, and my own clients - same five things always seem to come up
  22. - talked with several designers, studio owners, and my own clients - same five things always seem to come up
  23. - talked with several designers, studio owners, and my own clients - same five things always seem to come up