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Introduction to social media,[object Object],Mark Walker, SCIP,[object Object],Regional ICT Champion for the South East,[object Object]
Communications,[object Object],Better Services,[object Object],Fundraising,[object Object]
About this session,[object Object],[object Object]
Grow bigger ears
Planning your campaigns
Your social media policy,[object Object]
Who is using the internet?,[object Object],Young People,[object Object],Older People,[object Object],Wealthy People,[object Object],Poor People,[object Object],People With Disabilities,[object Object],Geographic Communities,[object Object],Communities of Interest,[object Object],Government,[object Object],Business,[object Object],Individuals,[object Object],Your Colleagues,[object Object],Your Volunteers,[object Object],Your Friends,[object Object],Your Family,[object Object],Your Funders,[object Object],Your Partners,[object Object],Your Customers,[object Object],Your Competitors,[object Object],Your Suppliers,[object Object]
Who doesn’t use the internet?,[object Object],10 million adults have never used the internet of which 4 million are also socially excluded [PWC 2009],[object Object],Of the 4 million, 39% are over 65, 38% are unemployed and 19% are families with children.,[object Object],70% of people living in social housing aren’t online – which is 28% of everyone not online [Oxford Internet Survey 2007] ,[object Object],70% of people over 65 have never used the internet [ONS 08] ,[object Object]
A new fundraising challenge,[object Object],What we’re used to,[object Object],One application @ £1,000s,[object Object],What we need to learn,[object Object],100s of donations @ £10,[object Object]
Charity Water,[object Object]
Grow bigger ears,[object Object]
Who Can we Hear?,[object Object]
The Sellers?,[object Object]
Or the Buyers?,[object Object]
Tuning in,[object Object],http://www.flickr.com/photos/richevenhouse/2012636456,[object Object]
Tweetdeck,[object Object],http://www.flickr.com/photos/richevenhouse/2012636456,[object Object]
Be useful,[object Object],http://www.flickr.com/photos/richevenhouse/2012636456,[object Object]
amaze Brighton,[object Object]
 The Problem,[object Object], The Solution,[object Object],[object Object]
Too Little Time
Too Little Direction
Evidence
Patience
Focus
Routine
MeasurementGetting a Grip,[object Object]
Plan your campaigns,[object Object],[object Object]
Focus on your audience’s needs
Use social media as part of a mix
Link your overall goals to short term targets

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110329 Surrey Community Action: Social media planning