Présentation de Mathieu Fivaz lors de la conférence SCMA du 14 mai 2014

1. take your turn with attitude

2. 2
It’s your turn It’s your turnIt’s your turnIt’s your turn It’s your turn It’s your turn It’s your turnIt’s your turn It’s your turn
a social place
to take your turn

3. it’s your turn
reblog
like
pin it
retweet
A new social action
pass on be part of

4. Users are part of the story
A rewarding experience
Having fun with friends

5. Unlimited ways!
!
for self-expression

6. No app download !
Augmenting existing
social networks

7. It’s about social identity
People take their turn
because it’s about them
and they are part of something

8. Give a voice to fans!
Music industry

9. Pusha-T Lily Allen Nirvana Robin Thicke David Bowie Robbie William One Direction Tine Tempah
The Wanted The Gossip Union J The Script Kendrick Lamar Miley Cyrus Little Mix Ellie Goulding
Pink Demi Lovato Whitney Houston Britney Spears Snoop Lion Avril Lavigne Rita Ora Lupe Fiasco
Maria Carey Jamiroquai Big Time Rush Example Swedish House Mafia Cher Lloyd Labrinth Karmin
Jessie J
Alicia Keys
Green day
Carly Rae Jepsen

10. Incredible engagement
+20% +50% 100%
Views -> Posts!
conversion
Share Happiness

11. ExpressionsNew social action Everywhere
Three key innovations
It’s ur turn
HTML5 mini Apps
Stickers, overlays, media capture, image filters,
doodle, cut-out, media players, bubble, etc.

12. Content marketing

13. Sponsored experience: content
marketing
Not frontal Ads
The brand enables a cool experience

14. The experience: stories you want to share

15. Buzzfeed new Ad format

16. Buzzfeed new Ad format: stories you want to share
Sponsored story!
@buzzfeed or other websites
Branded story @buzzfeed
social!
sharing

17. Your message by the audience
Urturn for brands - sponsored
engagements

18. 1!
Sponsored!
engagement
2!
Targeted media!
buy
3!
It’s!
their turn
Our Editorial team works with
brands to build enjoyable
engagements true to the
brand’s spirit
Target influencers on social
media through
Ads optimization
Users take their turn and
share to their friends
& bring the brand in this
trusted relation
Say it with
hearts
It’s your turn
YOUR BRAND
YOUR BRANDYOUR BRAND

19. What if Samsung had done this?
19
Experience by

20. Facebook organic reach is declining
Media buy
is the way
Source: http://marketingland.com/report-says-facebooks-organic-reach-will-hit-zero-response-course-wont-76318

21. Identifying and targeting influencers
Influencers detection
What is an influencer?
Posts
Shares
Drives audience
✔
✔
✔
When we have an influencer,
we drive Facebook so it
identifies and targets users
with similar behaviour

22. Now it’s Your Turn!