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I use
Twitter
often and
find it a
very useful
tool.
I have a
Twitter
account but
don’t use it
much.
I don’t
currently
use Twitter
but am
open to
learn.
Twitter is a
waste of
time, but
it would be
rude to
leave now.
What is Twitter?
Twitter is considered a
Microblogging service
where users share with the
world. Tweets can be up to
140 characters long. People
can read the Tweets,
respond, retweet, and add
to the conversation.
Social Media Golden rules
Social Media Golden rules
1. Remember, nothing is ever
“deleted” from the Internet.
Social Media Golden rules
1. Remember, nothing is ever “deleted” from the
Internet.
2.Speak as your brand, not as
yourself.
Social Media Golden rules
1. Remember, nothing is ever “deleted” from the
Internet.
2.Speak as your brand, not as
yourself.
a.No sex, drugs & rock-n-roll…
Social Media Golden rules
1. Remember, nothing is ever “deleted” from the
Internet.
2.Speak as your brand, not as
yourself.
a.No sex, drugs & rock-n-roll…
b.or religion…
Social Media Golden rules
1. Remember, nothing is ever “deleted” from the
Internet.
2.Speak as your brand, not as
yourself.
a.No sex, drugs & rock-n-roll…
b.or religion…
c.or politics…
Social Media Golden rules
1. Remember, nothing is ever “deleted” from the
Internet.
2.Speak as your brand, not as
yourself.
a.No sex, drugs & rock-n-roll…
b.or religion…
c.or politics…
d.or breaking news…
Social Media Golden rules
1. Remember, nothing is ever “deleted” from the
Internet.
2.Speak as your brand, not as
yourself.
a.No sex, drugs & rock-n-roll…
b.or religion…
c.or politics…
d.or breaking news…
e.unless it is brand relevant
Social Media Golden rules
1. Remember, nothing is ever “deleted” from the
Internet.
2. Speak as your brand, not as yourself.
a. No sex, drugs & rock-n-roll…
b. or religion…
c. or politics…
d. or breaking news…
e. unless it is brand relevant
3. You are only as good as the
company you keep. Watch who
you follow.
Social Media Golden rules
1. Remember, nothing is ever “deleted” from the
Internet.
2. Speak as your brand, not as yourself.
a. No sex, drugs & rock-n-roll…
b. or religion…
c. or politics…
d. or breaking news…
e. unless it is brand relevant
3. You are only as good as the company you keep.
Watch who you follow.
4.Be worth following
Social Media Golden rules
1. Remember, nothing is ever “deleted” from the
Internet.
2. Speak as your brand, not as yourself.
a. No sex, drugs & rock-n-roll…
b. or religion…
c. or politics…
d. or breaking news…
e. unless it is brand relevant
3. You are only as good as the company you keep.
Watch who you follow.
4. Be worth following
#hashtag
#throwbackthursday
#tbt
#throwbackthursday
#nailed it
#Don’t #go #crazy #with
#the #hashtags.
#No #need #to #fill #up
#140 #characters #with
#useless #hashtags.
@LubbockISD
@LubbockISD
Text
Follow
@username
to
40404
What if……
every teacher or campus tweeted
one thing a day that they did in
their classroom/school to a
school/district hashtag, and then
they took five minutes out of
their day to read each other’s
tweets?
What impact would that
have on learning and
school culture?
@lisdtechdeploy
@scottfirenza

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Twitter 101 longer version

  • 1.
  • 2. I use Twitter often and find it a very useful tool. I have a Twitter account but don’t use it much. I don’t currently use Twitter but am open to learn. Twitter is a waste of time, but it would be rude to leave now.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 10. Twitter is considered a Microblogging service where users share with the world. Tweets can be up to 140 characters long. People can read the Tweets, respond, retweet, and add to the conversation.
  • 11.
  • 12.
  • 13.
  • 14.
  • 16. Social Media Golden rules 1. Remember, nothing is ever “deleted” from the Internet.
  • 17. Social Media Golden rules 1. Remember, nothing is ever “deleted” from the Internet. 2.Speak as your brand, not as yourself.
  • 18. Social Media Golden rules 1. Remember, nothing is ever “deleted” from the Internet. 2.Speak as your brand, not as yourself. a.No sex, drugs & rock-n-roll…
  • 19. Social Media Golden rules 1. Remember, nothing is ever “deleted” from the Internet. 2.Speak as your brand, not as yourself. a.No sex, drugs & rock-n-roll… b.or religion…
  • 20. Social Media Golden rules 1. Remember, nothing is ever “deleted” from the Internet. 2.Speak as your brand, not as yourself. a.No sex, drugs & rock-n-roll… b.or religion… c.or politics…
  • 21. Social Media Golden rules 1. Remember, nothing is ever “deleted” from the Internet. 2.Speak as your brand, not as yourself. a.No sex, drugs & rock-n-roll… b.or religion… c.or politics… d.or breaking news…
  • 22. Social Media Golden rules 1. Remember, nothing is ever “deleted” from the Internet. 2.Speak as your brand, not as yourself. a.No sex, drugs & rock-n-roll… b.or religion… c.or politics… d.or breaking news… e.unless it is brand relevant
  • 23. Social Media Golden rules 1. Remember, nothing is ever “deleted” from the Internet. 2. Speak as your brand, not as yourself. a. No sex, drugs & rock-n-roll… b. or religion… c. or politics… d. or breaking news… e. unless it is brand relevant 3. You are only as good as the company you keep. Watch who you follow.
  • 24. Social Media Golden rules 1. Remember, nothing is ever “deleted” from the Internet. 2. Speak as your brand, not as yourself. a. No sex, drugs & rock-n-roll… b. or religion… c. or politics… d. or breaking news… e. unless it is brand relevant 3. You are only as good as the company you keep. Watch who you follow. 4.Be worth following
  • 25. Social Media Golden rules 1. Remember, nothing is ever “deleted” from the Internet. 2. Speak as your brand, not as yourself. a. No sex, drugs & rock-n-roll… b. or religion… c. or politics… d. or breaking news… e. unless it is brand relevant 3. You are only as good as the company you keep. Watch who you follow. 4. Be worth following
  • 26.
  • 27.
  • 28.
  • 29.
  • 33.
  • 34.
  • 35.
  • 36. #Don’t #go #crazy #with #the #hashtags. #No #need #to #fill #up #140 #characters #with #useless #hashtags.
  • 37.
  • 38.
  • 39.
  • 40.
  • 44. What if…… every teacher or campus tweeted one thing a day that they did in their classroom/school to a school/district hashtag, and then they took five minutes out of their day to read each other’s tweets?
  • 45. What impact would that have on learning and school culture?
  • 46.
  • 47.
  • 48.

Editor's Notes

  1. Twitter for districts
  2. If we played 4 corners, I bet we could get everyone in the room into one of these 4 groups.
  3. Communication Tool – Personal & Professional
  4. More and more people are wanting to contribute to the documentation of the world’s news from the World’s leaders
  5. to your favorite characters
  6. Which means each district represented here has a story to tell
  7. Companies like McDonald’s and Apple use pictures, and music, and video, and heart and emotion to tell their story
  8. And schools only use numbers and scores to tell their story. That that is where a tool like Twitter can help.
  9. So what is Twitter
  10. Twitter, depending on the day, can be either the greatest thing, the most boring thing, the most overwhelming thing, or something I simply don’t pay attention to.
  11. Twitter shares two main purposes in my own use that are extremely valuable. The first is the “social” aspect. I can go on there and see familiar faces, talk about happenings in the world, sporting events, or just joke around. Some of my best friends that I have met started simply as profile pictures and a 140 character bio. Avatars to friends. The other aspect is the “learning” component. I would say that since I started using Twitter to connect with educators and see not only what was happening in other schools, but to also get ideas and perspectives about education as a whole. I have learned a lot about education systems in other countries around the world when five years ago, I might not have had that perspective. The ability to talk to people, and not just “look up stuff”, has made this network invaluable to the work that I do in my own practice.itter answers the question “What are you doing?”
  12. Your parents are looking for news. I use my news reader to keep up with the latest in Ed Tech, the Cowboys and Rangers.
  13. So what do you Tweet? Everything points back to your school and your school brand. This is also part of the LISD brand. Here are some tips
  14. This is also part of the LISD brand. Here are some tips
  15. Link back to an article on your website. Bad thing about twitter is you only have 140 characters to tell your story. But you can link to your website which will expand on that tweet.
  16. Tweets with photographs are more likely to be read.
  17. Tweet at someone specific although the public who follow either of you can see it.
  18. The ever popular and misunderstood hashtag
  19. Hashtag If you Tweet with a hashtag on a public account, anyone who does a search for that hashtag may find your Tweet Don't #spam #with #hashtags. Don't over-tag a single Tweet. (Best practices recommend using no more than 2 hashtags per Tweet.) Use hashtags only on Tweets relevant to the topic. 
  20. Hashtag If you Tweet with a hashtag on a public account, anyone who does a search for that hashtag may find your Tweet Don't #spam #with #hashtags. Don't over-tag a single Tweet. (Best practices recommend using no more than 2 hashtags per Tweet.) Use hashtags only on Tweets relevant to the topic. 
  21. Hashtag If you Tweet with a hashtag on a public account, anyone who does a search for that hashtag may find your Tweet Don't #spam #with #hashtags. Don't over-tag a single Tweet. (Best practices recommend using no more than 2 hashtags per Tweet.) Use hashtags only on Tweets relevant to the topic. 
  22. All of these people are adding to the conversation of summer leadership
  23. All of these people are adding to the conversation of summer leadership
  24. All of these people are adding to the conversation of summer leadership
  25. Hashtag If you Tweet with a hashtag on a public account, anyone who does a search for that hashtag may find your Tweet Don't #spam #with #hashtags. Don't over-tag a single Tweet. (Best practices recommend using no more than 2 hashtags per Tweet.) Use hashtags only on Tweets relevant to the topic. 
  26. Announcements of the great things going on in your campus.
  27. Reminders
  28. The fun that happens on your campus
  29. None of your tweets matter if you don’t have followers. So if you want to Tweet out communication about your campus, you need followers
  30. Tell people where to find you on Twitter and to Follow you. Every document, newsletter, email etc. should have your twitter username.
  31. For parents without Twitter you can just direct them to the URL of your Twitter account. The URL will be twitter.com/and your twitter handle
  32. Text Follow @username to 40404 to receive Tweets by text message.
  33. So you are not only tweeting, you are building relationships
  34. You are connecting with the community in a new way.
  35. And you are telling powerful stories.