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Growthhacking
évolutionourévolutionmarketing?
OussamaAmmar

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What is Growth Hacking?
Who is the Growth Hacker?
What this guy does
concretely - case studies

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This is growth
hacking

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What is Growth Hacking?
GH looks like a mix of everything:
Psychology, copywriting, digital
marketing, analytics, front-end dev,
back-end dev, anthropology.

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What is a growth
hacker?
If you wanted to recruit a GH,
what would you look for?(Q/A)

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Let’s look at Facebook
In their early days the Growth Team
was composed of Chamath
Palihapitiya, Blake Ross, Andy Johns,
Javier Olivan…

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Let’s look at Facebook
You don’t know these guys?
Let’s look at their skills:
- direct acquisition,
- front-end development & design,
- back-end development,
- data science.

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So basically if you want to hire a
GH, you are just looking for
someone to cover the full
spectrum of a startup.
!
Inspector gadget x superman?

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No job description
You can’t tell what a growth hacker should
be like.

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A growth hacker is just
someone who is
obsessively focused on
growth and only on
growth*
*if you think it’s like the CEO I would
be worried about your your treasury

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He should be either autonomous on
most matters or/and someone who
could use the core team skills to
ensure the growth

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What does the growth hacker
do concretely?

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1. Let’s go back to facebook
Traction since it was hot.
But they’ve spoted that to activating new user -> 7
mails
PS: what’s your risk of spaming (especially in the
early days?)
+ easier to activate with female

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2. AirBnB & Craiglist

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2. AirBnB & the
photos
Went from 20 photographers
in the field in 2011 to doing
5,000 shoots per month.

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3. Dropbox -
acquisition

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3. Dropbox - Referral
PROBLEM:
revenue = $99
CAC = $300
referal : free space for (Acquisition + Activation) ->
– Users sent 2.8 million direct referral invites in April 2010.
– In Sept. 2008 the service had 100,000 registered users.
– In Jan 2010 (15 mos.) the service had 4,000,000.

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3. Dropbox - Bonus
Kick ass video full of MEMES
(you have to understand the culture, remember)

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CONCLUSION