1.
KNOWLEDGE MANAGEMENT

2.
Content Marketing & Knowledge
Management

3.
Content Marketing
“Content is king”
Bill Gates
“Brands must become media to earn relevance”
Brian Solis

4.
Content Marketing
Your
content
Creation
Content
Brand awareness, demand generation

5.
Content Marketing
Your
content
Web
content
Data
Curation, Creation, Crushing
Content
Brand awareness, demand generation
Thought Leadership, Engagement

6.
Knowledge Management
“How you gather, manage and use information
will determine whether you win or lose.”
Bill Gates
“Tell me and I forget. Teach me and I may
remember. Involve me and I learn”
Benjamin Franklin

7.
Knowledge Management
Training
Your
content
Creation
Content

8.
Knowledge Management
Business Intelligence
Curation
Content
Training
Your
content
Creation
Content
Web
content

9.
Knowledge Management
Your
content
Web
content
Data
Curation, Creation, Crushing
Content
Training
Business Intelligence

10.
Ça c’était avant

11.
Digital Revolution
 Knowledge is everywhere
 Everybody is an expert
 Break the silos

12.
The Love Story
Your
content
Web
content
Data
Curation, Creation, Crushing
Content is Knowledge is Content
Outbound & Inbound

13.
The Benefits of the Marriage

14.
Excellence

15.
Power

16.
Survey : Knowledge Sharing
Importance of third party content for your Business
400 respondents; 50% > 500 employees
Livre blanc à télécharger ici

17.
Survey : Knowledge Sharing
Importance of third party content for your Business
400 respondents; 50% > 500 employees
Teaches me about my job 96%
Makes employee more efficient 87%
Helps convince teammate 69%
Helps convince a client 84%

18.
Survey : Knowledge Sharing
Importance of third party content for your Business
400 respondents; 50% > 500 employees
Teaches me about my job 96%
Makes employee more efficient 87%
Helps convince teammate 69%
Helps convince a client 84%

19.
What Do We Do?
 Enable knowledge acquisition:
from everywhere, for everyone

20.
What Do We Do?
 Enable knowledge acquisition:
from everywhere, for everyone
 Feed Content strategy with Knowledge

21.
What Do We Do?
 Enable knowledge acquisition:
from everywhere, for everyone
 Feed Content strategy with Knowledge
 Identify and help develop thought
leaders and brand advocates

22.
Example: Intuiti
 Challenges
 Lack of training material
 Employees Engagement
 Reputation / Visibility
 KM + CM
 Three topics (SEO, UX, Analytics)
 Team curation
 Used internally and externally

23.
Example: Cisco

24.
Knowledge Management
“A chain is no stronger than its weakest link.”
Confucius
“Size matter not”
Yodda

25.
ITWORKS!
Thank You!
Contacts :
US : Marc Rougier
marc@scoop.it
FR : Hélène Brevet
helene@scoop.it