Apps for Good Competition Entry

1. Joshua Obayori
Andrew German
Renny Anto
Ricky Stallard

3. We are a group of year 9 students who attend Sutton
Grammar School. We were introduced to the competition
(with skills that were taught to us by our computing
teacher), but eventually we were keen to succeed in the
competition. All of our planning and preparation was based
around Sutton, as this is where the school was. There are
also nearby bus stops and a nearby train station, which
influenced the choice of app.

4. Some people when taking a journey need to travel in 2
different ways, like taking the train then the bus. The
problem that they may run into is that as the 2 different
journey conduits they take are managed by 2 different
people, thus causing there to not be a universal travel
manager.

5. We had to ask ourselves, how could we develop a program
that can formulate a working journey plan, across various
platforms?

6. The genuine problem is that people do not know when to actually
leave to go somewhere; they have so many different apps, for every
kind of transport, but it would waste time to sit down and make a
journey plan.

7. Our team is developing a mobile app to combine different
ways and platforms of transport to make peoples journeys
safer and faster. This means that they have more time for
other necessities because of the pure simplicity of the
app, despite how helpful it can be.

8. Overall, what we have a learnt about our users is that they
like the simplest and most basic to operate technology that
works. This is evident everyday life, with the development
of speech recognizing phones and even self driving cars.
This is what we will try to deliver.

9. Our competitors would be the journey planner on the tfl
site, but our main competitor is google maps. However
they do not solve the problem fully for 3 main reasons:
• You can not save your journey plans
• They do not show delays
• They are not personal and can not be personalised

10. Our app combines all the ways your journey can go, into one app. It
manages your journeys across trams, buses, and trains. Our main
feature that we try to specialize in are the user profiles, which can
be accessed and changed by the click of a button.

11. The app flows well, as the app is simple and easy to use.
The feedback we got was that it was good, and it could be
better if we made it global, as people have to have a lot of
different apps for every journey they make.

12. The first feature that our app incorporates is the ability to
connect your journeys onto one platform, one app, one
device ; your phone.

13. The second feature is the ‘recent’
menu, which allows you to look back on
the journeys you have taken, which
makes your journey fore fluid and
simple.

14. Finally, our last core feature is the alert
setting, which allows your phone to notify
you when to leave. This can be fulfilled
using the GPS technology utilized in our
app.

15. This idea is technically feasible, as it is a simple but
effective way of travelling. However, our app relies heavily
on the data supplied, because we need to collect a
database of all the times for the 3 different modes of
transport, as well as the location of the stops. We also need
to have a live update on delays; however, many services
have achieved some of these ideals.

16. We are planning to have two versions of the app :
• Lite - Free
• Premium – £0.99
If our app is successful then we are planning to gradually increase
the price of our premium app, as the customer demand may lead to
more profit being produced.

17. Our three core marketing strategies will be to advertise them in or
around transport stops, as the daily commuters are our target
market.
We may also (if we have funding) advertise it on transport sites and
apps like TFL or Google. Finally, the last marketing activity would be
to allow people to trial the app in a booth or on a stand, so they can
evaluate the app.