Where to Invest your Social Media Efforts

2. Agenda Quantity Just how many Social Networks are there? Quality Selecting Quality Platforms Is this really the party you Relevance want to attend? The process is priceless! Lock Looping Is this the beginning or is this the end?

3. Quantity Just how many Social Networks are there? Vampirefreaks.com Plaxo mixi Identi.ca Fubar 43 Things Sonico.com Classmates.com Viadeo Playfire MocoSpace Indaba Music Fuelmyblog Academia.edu SoundCloud Cloob Virb Playlist.com MOG IRC-Galleria FullCircle Advogato Spaces CouchSurfing Vox Plurk MouthShut.com italki.com Gaia Online aNobii Stickam CozyCot Wakoopa Qapacity Mubi Itsmy GamerDNA AsianAvenue StudiVZ Cross.tv Wattpad Quechup MyHeritage iWiW Gapyear.com aSmallWorld Students Circle Network Crunchyroll WAYN Qzone MyLife Jaiku Gather.com Athlinks StumbleUpon Cyworld WeeWorld Raptr My Opera Jiepang Gays.com Audimated.com Tagged DailyBooth Wellwer Ravelry Myspace Kaixin001 Geni.com Bebo Talkbiznow DailyStrength WeOurFamily Renren Nasza-klasa.pl Kiwibox GetGlue BIGADDA Taltopia delicious Wepolls.com ReverbNation.com Netlog Lafango Gogoyoko Biip.no Taringa! deviantART Wer-kennt-wen Ryze Nexopia LAGbook Goodreads BlackPlanet TeachStreet Diaspora* weRead ScienceStage NGO LaiBhaari Goodwizz Blauk Post TermWiki Disaboom Wiser.org ShareTheMusic Ning Last.fm Google+ Blogster The Sphere Dol2day Wooxie Shelfari Odnoklassniki LibraryThing GovLoop Bolt.com TravBuddy.com DontStayIn WriteAPrisoner.com Sina OpenWeibo Lifeknot Grono.net BusuuDiary Travellerspoint Draugiem.lv Xanga Skoob Orkut LinkedIn Habbo Buzznet tribe.net douban Choose XING Skyrock OUTeverywhere LinkExpats hi5 CafeMom Trombi.com DXY.cn Where to Invest Your Social Media Efforts: Xt3 SocialVibe PatientsLikeMe Listography Hospitality Club Care2 Tuenti Elftown Yammer Partyflock LiveJournal Hotlist CaringBridge

4. Quality Selecting quality platforms. •Who are the top players •Who are you trying to reach •What’s the buzz Choose Where to Invest Your Social Media Efforts:

5. Quality Selecting quality platforms. •200 million registered users •53% Female and 47% Male •Average Age: 44.2 •Largest age demographic: Roughly even between the 25-34 and the 35-44 age groups. Choose Where to Invest Your Social Media Efforts:

6. Quality Selecting quality platforms. •Over 1 billion registered users. •60% Female and 40% Male •Average Age: 40.5 •Largest age demographic: 45-54 Choose Where to Invest Your Social Media Efforts:

7. Quality Selecting quality platforms. •500 million registered users •60% Female and 40% Male •Average Age: 37.3 •Largest age demographic: Roughly even between the 25-34, 35-44, and 45-54 age groups. Choose Where to Invest Your Social Media Efforts:

8. Quality Selecting quality platforms. •500 million registered users •63.% Male 37.% Female •Largest age demographic: 25-34 Choose Where to Invest Your Social Media Efforts:

9. Quality Selecting quality platforms. •25 million registered users •79% Female and 21% Male •Average Age: 40.1 •Largest age demographic: Roughly even between the 25-34 and the 35-44 age groups. Choose Where to Invest Your Social Media Efforts:

10. Relevance Is this really the party you want to attend? •Is this who I want to talk to? •Locate your potential… •Are they interested in what I have to say? •You know you’re at the wrong party when… Choose Where to Invest Your Social Media Efforts:

11. Lock The process is priceless! •LOCATE “our” audience •OUTLINE “our” success •CONVERSE! •Sometimes you start the dialogue, •Sometimes you join in •KNOW what is going on! Choose Where to Invest Your Social Media Efforts:

12. Lock The process is priceless! LinkedIn Professional service providers, associations, business facebook Comfortable entertainment, lifestyle brands, and non-profits twitter Ticker Quick, breaking, in the moment! Google+ The quiet Giant Technology, college students, photographers pinterest A picture speaks 1000 words Online Scrpbooking, Choose Moving into business Where to Invest Your Social Media Efforts:

13. Loop Is this the beginning or is this the end? Choose Where to Invest Your Social Media Efforts:

14. Thank you Susan M. Corleto scorleto@aol.com www.linkedin.com/in/susancorleto/ Choose Where to Invest Your Social Media Efforts:

Editor's Notes

The truth is, there is no way to know. New one’s are being created every day. Some are very successful in other countries, even though we do not use them here. As you can see I have a list of 100s scrolling on the page and more are developed every day There are also significant platforms in other countries, i.e. Facebook is banned in China, they use Tencent QZone amongst others. Source: http://en.wikipedia.org/wiki/List_of_social_networking_websites
Facebook Google Twitter Linkedin Pinterest Are you trying to reach Woman or Men Seniors, Baby Boomers, Gen X, Gen Y, etc. Who is already talking about your subject, your product, your beliefs?
Secret Boards
Locate your potential… Donors, Clients, Friends, Fans, Advocates, etc… …you’re the first to leave. And it’s your party.
Google Alerts for branded terms, areas of interest, etc. track inbound site traffic via (Google) Analytics filters. You can also use search engines to conduct real-time research (i.e., Google, BlogPulse, and Technorati). More advanced marketers may opt to customize Yahoo Pipes RSS feeds or free (SM2, SiteVolume, Trendrr, YackTrack) or paid social media monitoring services (i.e., BuzzMetrics, Cymfony, Radian6, Techrigy, Trackur). Establish the metrics Make sure content is timely, relevant, and honest. Cross post when applicable, reserve #Hash tags for sites that use them, i.e. Twitter, Instagram and Google+ Monitor what is going on! REMEMBER, this is a conversation!
Google Alerts for branded terms, areas of interest, etc. track inbound site traffic via (Google) Analytics filters. You can also use search engines to conduct real-time research (i.e., Google, BlogPulse, and Technorati). More advanced marketers may opt to customize Yahoo Pipes RSS feeds or free (SM2, SiteVolume, Trendrr, YackTrack) or paid social media monitoring services (i.e., BuzzMetrics, Cymfony, Radian6, Techrigy, Trackur). Establish the metrics Make sure content is timely, relevant, and honest. Cross post when applicable, reserve #Hash tags for sites that use them, i.e. Twitter, Instagram and Google+ Monitor what is going on! REMEMBER, this is a conversation!
The truth is, there is no way to know. As you can see I have a list of 100s scrolling on the page and more are developed every day There are also significant platforms in other countries, i.e. Facebook is banned in China, they use TencentQZone amongst others. Source: http://en.wikipedia.org/wiki/List_of_social_networking_websites
The truth is, there is no way to know. As you can see I have a list of 100s scrolling on the page and more are developed every day There are also significant platforms in other countries, i.e. Facebook is banned in China, they use TencentQZone amongst others. Source: http://en.wikipedia.org/wiki/List_of_social_networking_websites

Where to Invest your Social Media Efforts

Recommended

Recommended

More Related Content

Recently uploaded

Recently uploaded (20)

Featured

Featured (20)

Where to Invest your Social Media Efforts

Editor's Notes