SlideShare une entreprise Scribd logo
1  sur  17
Mobile Marketing  in 2012                                    Mobile Marketing in 2012
Mobile Marketing is… marketing and communications to customers or constituents on portable devices wherever they may be.                                    Mobile Marketing in 2012     2
Source:  Morgan Stanley                                    Mobile Marketing in 2012     3
Source:  Source: Katy Huberty, Ehud Gelblum, Morgan Stanley Research (via Kleiner Perkins Caufield & Byers)                                    Mobile Marketing in 2012     4
Projected number of iOS app downloads in 2012 Source:  Ovum 6 billion Mobile Marketing in 2012     5
Projected number of Android app downloads in 2012 Source:  Ovum 8 billion Mobile Marketing in 2012     6
The percentage of the US top 1000 brands that have a mobile-friendly website Source: Circle44 Mobile 52% Mobile Marketing in 2012     7
Where to start?                                    Mobile Marketing in 2012     8
Mobile Strategy Considerations Four questions to consider: ,[object Object],           (travelling, at home, at work) ,[object Object],            (location, information, entertainment) ,[object Object],             (smartphone, tablet, laptop) ,[object Object],             (white papers, PowerPoint, video)                                    Mobile Marketing in 2012     9
App vs. Website?                                    Mobile Marketing in 2012     10
App Advantages ,[object Object]
Rapid content switching
Access to phone hardware
Maps
Install/update events
Design consistency
Monetization                                   Mobile Marketing in 2012     11

Contenu connexe

Tendances

How to Get Started in Mobile Marketing
How to Get Started in Mobile MarketingHow to Get Started in Mobile Marketing
How to Get Started in Mobile Marketing
HubSpot
 
eMarketer Webinar: Mobile Marketing Trends, Insights and Best Practices
eMarketer Webinar: Mobile Marketing Trends, Insights and Best PracticeseMarketer Webinar: Mobile Marketing Trends, Insights and Best Practices
eMarketer Webinar: Mobile Marketing Trends, Insights and Best Practices
eMarketer
 
AMA Reno Tahoe Mobile Prsentatino Final
AMA Reno Tahoe Mobile Prsentatino FinalAMA Reno Tahoe Mobile Prsentatino Final
AMA Reno Tahoe Mobile Prsentatino Final
Michael Thomas
 
Mobile Advertising Presentation
Mobile Advertising PresentationMobile Advertising Presentation
Mobile Advertising Presentation
Emediate
 
20130507 ama las vegas_mobile_noble_f
20130507 ama las vegas_mobile_noble_f20130507 ama las vegas_mobile_noble_f
20130507 ama las vegas_mobile_noble_f
Michael Thomas
 
Aga spring meeting_bwm_mobile_landscape_04-03-13
Aga spring meeting_bwm_mobile_landscape_04-03-13Aga spring meeting_bwm_mobile_landscape_04-03-13
Aga spring meeting_bwm_mobile_landscape_04-03-13
Chris Forhan
 
Mobilemonday.vn mobile interaction - mr ng cuu long goldsun focus media
Mobilemonday.vn   mobile interaction - mr ng cuu long goldsun focus mediaMobilemonday.vn   mobile interaction - mr ng cuu long goldsun focus media
Mobilemonday.vn mobile interaction - mr ng cuu long goldsun focus media
Quang Anh Le
 

Tendances (20)

How to Get Started in Mobile Marketing
How to Get Started in Mobile MarketingHow to Get Started in Mobile Marketing
How to Get Started in Mobile Marketing
 
50 Mobile Marketing Facts
50 Mobile Marketing Facts50 Mobile Marketing Facts
50 Mobile Marketing Facts
 
eMarketer Webinar: Mobile Marketing Trends, Insights and Best Practices
eMarketer Webinar: Mobile Marketing Trends, Insights and Best PracticeseMarketer Webinar: Mobile Marketing Trends, Insights and Best Practices
eMarketer Webinar: Mobile Marketing Trends, Insights and Best Practices
 
The Future of Mobile Marketing: 20 Expert Predictions For 2015
The Future of Mobile Marketing: 20 Expert Predictions For 2015The Future of Mobile Marketing: 20 Expert Predictions For 2015
The Future of Mobile Marketing: 20 Expert Predictions For 2015
 
Mobile marketing 101 - January 2016
Mobile marketing 101 - January 2016Mobile marketing 101 - January 2016
Mobile marketing 101 - January 2016
 
mobile marketing
mobile marketingmobile marketing
mobile marketing
 
AMA Reno Tahoe Mobile Prsentatino Final
AMA Reno Tahoe Mobile Prsentatino FinalAMA Reno Tahoe Mobile Prsentatino Final
AMA Reno Tahoe Mobile Prsentatino Final
 
Mobile Advertising Presentation
Mobile Advertising PresentationMobile Advertising Presentation
Mobile Advertising Presentation
 
20130507 ama las vegas_mobile_noble_f
20130507 ama las vegas_mobile_noble_f20130507 ama las vegas_mobile_noble_f
20130507 ama las vegas_mobile_noble_f
 
Aga spring meeting_bwm_mobile_landscape_04-03-13
Aga spring meeting_bwm_mobile_landscape_04-03-13Aga spring meeting_bwm_mobile_landscape_04-03-13
Aga spring meeting_bwm_mobile_landscape_04-03-13
 
March 2013 White Paper
March 2013 White PaperMarch 2013 White Paper
March 2013 White Paper
 
Mobile Marketing 101
Mobile Marketing 101Mobile Marketing 101
Mobile Marketing 101
 
Mobilemonday.vn mobile interaction - mr ng cuu long goldsun focus media
Mobilemonday.vn   mobile interaction - mr ng cuu long goldsun focus mediaMobilemonday.vn   mobile interaction - mr ng cuu long goldsun focus media
Mobilemonday.vn mobile interaction - mr ng cuu long goldsun focus media
 
Go Native Or Go Home
Go Native Or Go HomeGo Native Or Go Home
Go Native Or Go Home
 
50 Mobile Marketing Statistics, Trends & Insights
50 Mobile Marketing Statistics, Trends & Insights50 Mobile Marketing Statistics, Trends & Insights
50 Mobile Marketing Statistics, Trends & Insights
 
Clash group white paper 2013
Clash group white paper 2013 Clash group white paper 2013
Clash group white paper 2013
 
Text message marketing for non-profit organizations.
Text message marketing for non-profit organizations. Text message marketing for non-profit organizations.
Text message marketing for non-profit organizations.
 
How Mobile Apps Can Be Used For Sales And Branding
How Mobile Apps Can Be Used For Sales And BrandingHow Mobile Apps Can Be Used For Sales And Branding
How Mobile Apps Can Be Used For Sales And Branding
 
eMarketer Webinar: Top Trends in Mobile Location-Based Advertising
eMarketer Webinar: Top Trends in Mobile Location-Based AdvertisingeMarketer Webinar: Top Trends in Mobile Location-Based Advertising
eMarketer Webinar: Top Trends in Mobile Location-Based Advertising
 
Mobile Marketing
Mobile MarketingMobile Marketing
Mobile Marketing
 

En vedette

Today's Opportunities, Tomorrow's Challenges
Today's Opportunities, Tomorrow's ChallengesToday's Opportunities, Tomorrow's Challenges
Today's Opportunities, Tomorrow's Challenges
Scott Chapin
 
Indagine sul Direct Marketing in Italia nel 2012
Indagine sul Direct Marketing in Italia nel 2012Indagine sul Direct Marketing in Italia nel 2012
Indagine sul Direct Marketing in Italia nel 2012
Gianluigi Spagnoli
 
Mobile Marketing India
Mobile Marketing   IndiaMobile Marketing   India
Mobile Marketing India
Saumen Ray
 

En vedette (17)

Mobile Marketing for CPG
Mobile Marketing for CPGMobile Marketing for CPG
Mobile Marketing for CPG
 
Today's Opportunities, Tomorrow's Challenges
Today's Opportunities, Tomorrow's ChallengesToday's Opportunities, Tomorrow's Challenges
Today's Opportunities, Tomorrow's Challenges
 
Ins and Outs of QR (revised)
Ins and Outs of QR (revised)Ins and Outs of QR (revised)
Ins and Outs of QR (revised)
 
Indagine sul Direct Marketing in Italia nel 2012
Indagine sul Direct Marketing in Italia nel 2012Indagine sul Direct Marketing in Italia nel 2012
Indagine sul Direct Marketing in Italia nel 2012
 
Digital Analytics
Digital AnalyticsDigital Analytics
Digital Analytics
 
Data Visualization Technology
Data Visualization TechnologyData Visualization Technology
Data Visualization Technology
 
Making Ideas Move (2011)
Making Ideas Move (2011)Making Ideas Move (2011)
Making Ideas Move (2011)
 
Online Consumer Behaviors - Changing Strategies for a Changing World
Online Consumer Behaviors - Changing Strategies for a Changing WorldOnline Consumer Behaviors - Changing Strategies for a Changing World
Online Consumer Behaviors - Changing Strategies for a Changing World
 
Making Ideas Move
Making Ideas MoveMaking Ideas Move
Making Ideas Move
 
How will new technologies become an extension of your space?
How will new technologies become an extension of your space?How will new technologies become an extension of your space?
How will new technologies become an extension of your space?
 
iPad for Enterprise
iPad for EnterpriseiPad for Enterprise
iPad for Enterprise
 
Mobile Marketing
Mobile MarketingMobile Marketing
Mobile Marketing
 
QR Codes for B2B Marketing
QR Codes for B2B MarketingQR Codes for B2B Marketing
QR Codes for B2B Marketing
 
Mobile Marketing India
Mobile Marketing   IndiaMobile Marketing   India
Mobile Marketing India
 
Rural marketing
Rural marketingRural marketing
Rural marketing
 
Mobile Marketing to the Rural Sector
Mobile Marketing to the Rural SectorMobile Marketing to the Rural Sector
Mobile Marketing to the Rural Sector
 
ITC sunfeast Rural mrktng
ITC sunfeast Rural mrktngITC sunfeast Rural mrktng
ITC sunfeast Rural mrktng
 

Similaire à Mobile Marketing in 2012

Millennialmedia Year in Review - 2012
Millennialmedia Year in Review - 2012Millennialmedia Year in Review - 2012
Millennialmedia Year in Review - 2012
Can Bakir
 
Mobile Strategy for CPG
Mobile Strategy for CPG Mobile Strategy for CPG
Mobile Strategy for CPG
Shaun Quigley
 
BMA Chicago: Mobile Changes Everything
BMA Chicago: Mobile Changes EverythingBMA Chicago: Mobile Changes Everything
BMA Chicago: Mobile Changes Everything
BMAChicago
 
CPG Mobile Marketing Strategy
CPG Mobile Marketing Strategy CPG Mobile Marketing Strategy
CPG Mobile Marketing Strategy
Brunner
 
Big Data and Mobile Analytics - MMA SF Jan13
Big Data and Mobile Analytics - MMA SF Jan13Big Data and Mobile Analytics - MMA SF Jan13
Big Data and Mobile Analytics - MMA SF Jan13
jenveese
 
FIA Dublin Presentations: Data Driven Services in the Mobile Marketing Indust...
FIA Dublin Presentations: Data Driven Services in the Mobile Marketing Indust...FIA Dublin Presentations: Data Driven Services in the Mobile Marketing Indust...
FIA Dublin Presentations: Data Driven Services in the Mobile Marketing Indust...
openi_ict
 

Similaire à Mobile Marketing in 2012 (20)

Mobile Marketing, SEO & Visibility: The Evolving Conversation
Mobile Marketing, SEO & Visibility: The Evolving Conversation Mobile Marketing, SEO & Visibility: The Evolving Conversation
Mobile Marketing, SEO & Visibility: The Evolving Conversation
 
5 Mobile Advertising Mistakes to Avoid
5 Mobile Advertising Mistakes to Avoid5 Mobile Advertising Mistakes to Avoid
5 Mobile Advertising Mistakes to Avoid
 
Master Mobile Marketing in 2012
Master Mobile Marketing in 2012Master Mobile Marketing in 2012
Master Mobile Marketing in 2012
 
Performics Mobile Search Benchmarks & Trends (Q1 2012)
Performics Mobile Search Benchmarks & Trends (Q1 2012)Performics Mobile Search Benchmarks & Trends (Q1 2012)
Performics Mobile Search Benchmarks & Trends (Q1 2012)
 
mobtzu mobile convention 2011
mobtzu mobile convention 2011 mobtzu mobile convention 2011
mobtzu mobile convention 2011
 
How to Use Mobile Apps to Grow Your Business
How to Use Mobile Apps to Grow Your BusinessHow to Use Mobile Apps to Grow Your Business
How to Use Mobile Apps to Grow Your Business
 
Millennialmedia Year in Review - 2012
Millennialmedia Year in Review - 2012Millennialmedia Year in Review - 2012
Millennialmedia Year in Review - 2012
 
Digital Marketing Guide: Mobile Marketing for Medical Technology Companies
Digital Marketing Guide: Mobile Marketing for Medical Technology CompaniesDigital Marketing Guide: Mobile Marketing for Medical Technology Companies
Digital Marketing Guide: Mobile Marketing for Medical Technology Companies
 
Your target is mobile, are you i strat 2011 by david apple
Your target is mobile, are you i strat 2011 by david appleYour target is mobile, are you i strat 2011 by david apple
Your target is mobile, are you i strat 2011 by david apple
 
Mobile Strategy for CPG
Mobile Strategy for CPG Mobile Strategy for CPG
Mobile Strategy for CPG
 
Mobile Advertising
Mobile Advertising Mobile Advertising
Mobile Advertising
 
BMA Chicago: Mobile Changes Everything
BMA Chicago: Mobile Changes EverythingBMA Chicago: Mobile Changes Everything
BMA Chicago: Mobile Changes Everything
 
CPG Mobile Marketing Strategy
CPG Mobile Marketing Strategy CPG Mobile Marketing Strategy
CPG Mobile Marketing Strategy
 
Mobile Marketing Strategy for Consumer Goods
Mobile Marketing Strategy for Consumer Goods Mobile Marketing Strategy for Consumer Goods
Mobile Marketing Strategy for Consumer Goods
 
2014 Trends and Planning for Success
2014 Trends and Planning for Success2014 Trends and Planning for Success
2014 Trends and Planning for Success
 
Big Data and Mobile Analytics - MMA SF Jan13
Big Data and Mobile Analytics - MMA SF Jan13Big Data and Mobile Analytics - MMA SF Jan13
Big Data and Mobile Analytics - MMA SF Jan13
 
Digital marketing research 2012 in Hong Kong
Digital marketing research 2012 in Hong KongDigital marketing research 2012 in Hong Kong
Digital marketing research 2012 in Hong Kong
 
Mobile Marketing, SEO & Visibility: Why You Should Care
Mobile Marketing, SEO & Visibility: Why You Should CareMobile Marketing, SEO & Visibility: Why You Should Care
Mobile Marketing, SEO & Visibility: Why You Should Care
 
FIA Dublin Presentations: Data Driven Services in the Mobile Marketing Indust...
FIA Dublin Presentations: Data Driven Services in the Mobile Marketing Indust...FIA Dublin Presentations: Data Driven Services in the Mobile Marketing Indust...
FIA Dublin Presentations: Data Driven Services in the Mobile Marketing Indust...
 
Prestige100 mobile2012
Prestige100 mobile2012Prestige100 mobile2012
Prestige100 mobile2012
 

Dernier

Harnessing Passkeys in the Battle Against AI-Powered Cyber Threats.pptx
Harnessing Passkeys in the Battle Against AI-Powered Cyber Threats.pptxHarnessing Passkeys in the Battle Against AI-Powered Cyber Threats.pptx
Harnessing Passkeys in the Battle Against AI-Powered Cyber Threats.pptx
FIDO Alliance
 

Dernier (20)

Event-Driven Architecture Masterclass: Integrating Distributed Data Stores Ac...
Event-Driven Architecture Masterclass: Integrating Distributed Data Stores Ac...Event-Driven Architecture Masterclass: Integrating Distributed Data Stores Ac...
Event-Driven Architecture Masterclass: Integrating Distributed Data Stores Ac...
 
ERP Contender Series: Acumatica vs. Sage Intacct
ERP Contender Series: Acumatica vs. Sage IntacctERP Contender Series: Acumatica vs. Sage Intacct
ERP Contender Series: Acumatica vs. Sage Intacct
 
How we scaled to 80K users by doing nothing!.pdf
How we scaled to 80K users by doing nothing!.pdfHow we scaled to 80K users by doing nothing!.pdf
How we scaled to 80K users by doing nothing!.pdf
 
Event-Driven Architecture Masterclass: Engineering a Robust, High-performance...
Event-Driven Architecture Masterclass: Engineering a Robust, High-performance...Event-Driven Architecture Masterclass: Engineering a Robust, High-performance...
Event-Driven Architecture Masterclass: Engineering a Robust, High-performance...
 
Choosing the Right FDO Deployment Model for Your Application _ Geoffrey at In...
Choosing the Right FDO Deployment Model for Your Application _ Geoffrey at In...Choosing the Right FDO Deployment Model for Your Application _ Geoffrey at In...
Choosing the Right FDO Deployment Model for Your Application _ Geoffrey at In...
 
Extensible Python: Robustness through Addition - PyCon 2024
Extensible Python: Robustness through Addition - PyCon 2024Extensible Python: Robustness through Addition - PyCon 2024
Extensible Python: Robustness through Addition - PyCon 2024
 
Harnessing Passkeys in the Battle Against AI-Powered Cyber Threats.pptx
Harnessing Passkeys in the Battle Against AI-Powered Cyber Threats.pptxHarnessing Passkeys in the Battle Against AI-Powered Cyber Threats.pptx
Harnessing Passkeys in the Battle Against AI-Powered Cyber Threats.pptx
 
The Value of Certifying Products for FDO _ Paul at FIDO Alliance.pdf
The Value of Certifying Products for FDO _ Paul at FIDO Alliance.pdfThe Value of Certifying Products for FDO _ Paul at FIDO Alliance.pdf
The Value of Certifying Products for FDO _ Paul at FIDO Alliance.pdf
 
Overview of Hyperledger Foundation
Overview of Hyperledger FoundationOverview of Hyperledger Foundation
Overview of Hyperledger Foundation
 
2024 May Patch Tuesday
2024 May Patch Tuesday2024 May Patch Tuesday
2024 May Patch Tuesday
 
Design and Development of a Provenance Capture Platform for Data Science
Design and Development of a Provenance Capture Platform for Data ScienceDesign and Development of a Provenance Capture Platform for Data Science
Design and Development of a Provenance Capture Platform for Data Science
 
WebRTC and SIP not just audio and video @ OpenSIPS 2024
WebRTC and SIP not just audio and video @ OpenSIPS 2024WebRTC and SIP not just audio and video @ OpenSIPS 2024
WebRTC and SIP not just audio and video @ OpenSIPS 2024
 
WebAssembly is Key to Better LLM Performance
WebAssembly is Key to Better LLM PerformanceWebAssembly is Key to Better LLM Performance
WebAssembly is Key to Better LLM Performance
 
Introduction to FDO and How It works Applications _ Richard at FIDO Alliance.pdf
Introduction to FDO and How It works Applications _ Richard at FIDO Alliance.pdfIntroduction to FDO and How It works Applications _ Richard at FIDO Alliance.pdf
Introduction to FDO and How It works Applications _ Richard at FIDO Alliance.pdf
 
TopCryptoSupers 12thReport OrionX May2024
TopCryptoSupers 12thReport OrionX May2024TopCryptoSupers 12thReport OrionX May2024
TopCryptoSupers 12thReport OrionX May2024
 
Intro to Passkeys and the State of Passwordless.pptx
Intro to Passkeys and the State of Passwordless.pptxIntro to Passkeys and the State of Passwordless.pptx
Intro to Passkeys and the State of Passwordless.pptx
 
AI mind or machine power point presentation
AI mind or machine power point presentationAI mind or machine power point presentation
AI mind or machine power point presentation
 
JavaScript Usage Statistics 2024 - The Ultimate Guide
JavaScript Usage Statistics 2024 - The Ultimate GuideJavaScript Usage Statistics 2024 - The Ultimate Guide
JavaScript Usage Statistics 2024 - The Ultimate Guide
 
ADP Passwordless Journey Case Study.pptx
ADP Passwordless Journey Case Study.pptxADP Passwordless Journey Case Study.pptx
ADP Passwordless Journey Case Study.pptx
 
Where to Learn More About FDO _ Richard at FIDO Alliance.pdf
Where to Learn More About FDO _ Richard at FIDO Alliance.pdfWhere to Learn More About FDO _ Richard at FIDO Alliance.pdf
Where to Learn More About FDO _ Richard at FIDO Alliance.pdf
 

Mobile Marketing in 2012

Notes de l'éditeur

  1. http://www.morganstanley.com/institutional/techresearch/pdfs/Internet_Trends_041210.pdf
  2. http://www.slideshare.net/kleinerperkins/kpcb-top-10-mobile-trends-feb-2011
  3. http://news.cnet.com/8301-1035_3-20103230-94/android-to-overtake-apple-in-app-downloads/
  4. http://news.cnet.com/8301-1035_3-20103230-94/android-to-overtake-apple-in-app-downloads/
  5. http://www.circle44mobile.com/wp-content/uploads/2011/08/Mobile-Web-Survey-Q2-2011.pdf
  6. http://www.circle44mobile.com/2011/02/10/do-i-need-a-mobile-website-or-an-app/
  7. http://www.circle44mobile.com/2011/02/10/do-i-need-a-mobile-website-or-an-app/
  8. http://www.circle44mobile.com/2011/08/08/measuring-mobile/