This document discusses the graphication of social networks and its impact on marketing strategy. It provides examples of how succinct summaries can sacrifice important details and nuance. It also discusses various visual social bookmarking sites like Pinterest and considers if social bookmarking trends will repeat themselves. Key strategies for success with infographics on sites like Pinterest are presented, focusing on image and description optimization factors. Tools for tracking infographic performance and ideas for creating and promoting infographics are outlined.
THE GRAPHICATION OF SOCIAL NETWORKS AND IMPACT ON MARKETING STRATEGY
1. TL;DR
The Graphication of Social Networks and
Impact on Marketing Strategy
Scott Cowley
2. TL;DR (Too long; didn’t read) Explained
The Old Man and the Sea
An old man catches a fish that's too big for his boat. The fish gets eaten by
sharks. Then he goes home and DIES.
Dante’s Inferno
Some woman puts Dante through Hell.
What do we sacrifice in the pursuit of succinctness?
Source
19. What Infographic Success Looks Like
Name of
Links Retweets Topic View
Infographic
World Cup 2010
Calendar (English) 53,538 18,000 Sports Link
World Cup 2010
Calendario (Spanish) 19,044 18,000 Sports Link
WTF is HTML5 and
Why We Should All
Care 14,200 5,846 Internet Link
How Different Groups
Spend Their Day 13,000 n/a Culture Link
The Rip 8,517 1,500 Technology Link
Left vs Right World 6,000 123 Politics Link
The Billion Dollar
Gram 4,000 n/a Money Link
If You Printed the
Internet 4,000 1,956 Office Link
Coffee Drinks
Illustrated 3,688 n/a Coffee Link
Source
27. You can create an infographic with no data.
Ex: We searched “next big thing” in Google, adjusted the time
frame to show recent results, documented, and organized.
Source
29. Email Social
Marketing Bookmarking
Blog
Commenting
Content
Blog Seeding Repurposing
Press Infographic
Release Directories
Content
Social Media Refresh
Home Page
Sharing
Banners
30. Who Linked To Past Infographics?
OpenSiteExplorer.org Google Image Search
Tineye.com (Image)
(infographic URL) (Image)
Research Niche Infographics
• Search Visual.ly / other infographic sites by keyword
• Search Google
– Intitle:keyword + “infographic”
– Inurl:keyword + “infographic”
– Keyword + infographic
31. Social Bookmarking
StumbleUpon
(Consider
Digg.com
Promoted
Stumbles)
Other Niche
Pinterest
Sites
Networks are valuable. Use your own or pay others for the use of theirs.
32. Free Infographic Submission
(save for the end of promotion period)
Infographr.tumblr.co CoolInfographics.co InfographicsArchive.co
m m
SubmitInfographics.com
m Visual.ly
InfographicsGenerator.c Infographicas.co
Infographicsite.com om
BestInfographics.co.uk CloudInfographics.com
m
IHeartInfographic
s StyleAndFlow.co
Infographipedia.com OMGInfographics.com Infographic.co.za
m
.tumblr.com
InfographicsBin.tumblr.c InfographicsShowcase.c
InfographicPost.com Iinfographic.com InfographicGallery.com
om om
PureInfographics.com InfographicHub.com StyleandFlow.com Best-Infographics.com Infographipedia.com
33. Personal lessons from in-house infographic creation &
promotion:
- Get placement on sites with established followings (especially those getting scraped)
- Make sure your graphic looks visually appealing from a distance (important for Pinterest)
- Send your infographic to your e-mail list (standalone or packaged with other content
marketing). It’s an easy way to reach a relevant audience with minimal work.
- Most in-house designers have never done this. Prepare for a lot of revisions.