I was invited recently to give a talk as a guest speaker at the University of New South Wales on Creativity and how to create campaign ideas. Here is the presentation I gave with some humble opinions on why I think these are great campaigns and a few tips for new creatives, plus a breakdown of a campaign we developed at Blaze for SA Police.
Extracts and scamp references: The advertising Concept book by Peter Bray (A great read for any budding creatives out there)
The post it note test via Scamp blog by Simon Veksner, a Creative Partner at DDB Sydney.
Dumb ways to die case study video via Digital Buzz blog: http://www.digitalbuzzblog.com/dumb-ways-to-die-the-campaign-case-study-video/