Online Video is awesome! See how effective online video is beyond driving traffic to your site and get new ideas for how you can use video.

2. WHY DO I NEED VIDEO?
the marketing value of online video

4. THE GAME PLAN
• How video improves each stage of the online funnel
• Value summary
• The different ways online video can be used

6. THE ONLINE FUNNEL
video helps all the way through

8. ONLINE FUNNEL
• Attract more visitors to your site

9. ONLINE FUNNEL
• Attract more visitors to your site
• Engage with your visitors

10. ONLINE FUNNEL
• Attract more visitors to your site
• Engage with your visitors
• Have a clear call to action

11. ONLINE FUNNEL
• Attract more visitors to your site
• Engage with your visitors
• Have a clear call to action
• Build a relationship of trust

12. ONLINE FUNNEL
• Attract more visitors to your site
• Engage with your visitors
• Have a clear call to action
• Build a relationship of trust
• Achieve desired outcome

13. ONLINE FUNNEL
• Attract more visitors to your site
• Engage with your visitors
• Have a clear call to action
• Build a relationship of trust
• Achieve desired outcome
• Receive referrals

15. GET MORE VISITORS

16. GET MORE VISITORS

18. BE ENGAGING
“50% of all visitors click on a
home page video before
taking any other action. If your
video is engaging you've got them - they will
stay - and watch.”
- Ben Wayne, Fliqz Founder

19. BE ENGAGING
“50% of all visitors click on a
home page video before
taking any other action. If your
video is engaging you've got them - they will
stay - and watch.”
- Ben Wayne, Fliqz Founder
“VideoAds are definitely driving engagement…
Viewers are watching, on average
60% to 90% of the VideoAd, some of
which are over 6 minutes long.”
- SearchEngineLand

21. DRIVE ACTION
“Consumers typically visit an
average of 4.8 web sites before
deciding which attorney to select, but
that when lawyers added video to
their respective web sites, this number
decreased fairly substantially, to
1.8.”
- SearchEngineLand

22. DRIVE ACTION
52% of viewers take action after
watching. Profiles see 30% increase in click
throughs and 20% increase in call volume.
– TurnHere
“Consumers typically visit an
average of 4.8 web sites before
deciding which attorney to select, but
that when lawyers added video to
their respective web sites, this number
decreased fairly substantially, to
1.8.”
- SearchEngineLand

23. DRIVE ACTION
52% of viewers take action after
watching. Profiles see 30% increase in click
throughs and 20% increase in call volume.
– TurnHere
“Consumers typically visit an
average of 4.8 web sites before
deciding which attorney to select, but
that when lawyers added video to
Emails with video their respective web sites, this number
report 2-3x decreased fairly substantially, to
click through rate. 1.8.”
– Forrester - SearchEngineLand

25. BUILD TRUST
The … video may not [say] how much your
widget costs, but whether you seem likable
enough to put up with during the sales
process. This kind of information is far
more valuable than knowing your
price is five cents less than your competitors’.
- MarketingSherpa

26. BUILD TRUST
The … video may not [say] how much your
widget costs, but whether you seem likable
enough to put up with during the sales
process. This kind of information is far
more valuable than knowing your
price is five cents less than your competitors’.
- MarketingSherpa
The early opportunity for small businesses here
is … to break through the clutter
and communicate meaningful information.
- SearchEngineLand

28. WIN CUSTOMERS
“46% of shoppers who view
video have a larger
order value.”
- Internet Retailer

29. WIN CUSTOMERS
“46% of shoppers who view
video have a larger
order value.”
- Internet Retailer
“Home video tour
increases perceived home
value by 6%.”
- Property Reviews

31. GET REFERRALS
Video provides easy word-of-mouth.

32. GET REFERRALS
Video provides easy word-of-mouth.
“We consistently observe that sites
that allow viral reposting will see up
to 40% of their video
viewership occurring via
players that have been
reposted outside of the
publisher's domain".
- Ben Wayne, Fliqz Founder

34. A BALANCED APPROACH

36. WAY BETTER THAN FLASH

38. VALUE SUMMARY
list of video values

40. VIDEO VALUES
• Exposure / Brand awareness

41. VIDEO VALUES
• Exposure / Brand awareness
• It is persistent

42. VIDEO VALUES
• Exposure / Brand awareness
• It is persistent
• Education and Experience

43. VIDEO VALUES
• Exposure / Brand awareness
• It is persistent
• Education and Experience
• Networking / Social value

44. VIDEO VALUES
• Exposure / Brand awareness
• It is persistent
• Education and Experience
• Networking / Social value
• Builds company culture

45. VIDEO VALUES
• Exposure / Brand awareness
• It is persistent
• Education and Experience
• Networking / Social value
• Builds company culture
• Opens another channel

46. VIDEO VALUES
• Exposure / Brand awareness • Clarity of message
• It is persistent
• Education and Experience
• Networking / Social value
• Builds company culture
• Opens another channel

47. VIDEO VALUES
• Exposure / Brand awareness • Clarity of message
• It is persistent • Demonstration
• Education and Experience
• Networking / Social value
• Builds company culture
• Opens another channel

48. VIDEO VALUES
• Exposure / Brand awareness • Clarity of message
• It is persistent • Demonstration
• Education and Experience • More enjoyable and easier
for the viewer
• Networking / Social value
• Builds company culture
• Opens another channel

49. VIDEO VALUES
• Exposure / Brand awareness • Clarity of message
• It is persistent • Demonstration
• Education and Experience • More enjoyable and easier
for the viewer
• Networking / Social value
• Direct sales / Ad revenue
• Builds company culture
• Opens another channel

50. VIDEO VALUES
• Exposure / Brand awareness • Clarity of message
• It is persistent • Demonstration
• Education and Experience • More enjoyable and easier
for the viewer
• Networking / Social value
• Direct sales / Ad revenue
• Builds company culture
• Reputation managemnet
• Opens another channel

51. VIDEO VALUES
• Exposure / Brand awareness • Clarity of message
• It is persistent • Demonstration
• Education and Experience • More enjoyable and easier
for the viewer
• Networking / Social value
• Direct sales / Ad revenue
• Builds company culture
• Reputation managemnet
• Opens another channel
• Builds Trust!

53. MANY USES FOR VIDEO
some ways video can be used

55. HAVE FUN WITH VIDEO!
• Repurposed

56. HAVE FUN WITH VIDEO!
• Repurposed
• Product Promotion

57. HAVE FUN WITH VIDEO!
• Repurposed
• Product Promotion
• Product Support

58. HAVE FUN WITH VIDEO!
• Repurposed
• Product Promotion
• Product Support
• Instructional

59. HAVE FUN WITH VIDEO!
• Repurposed
• Product Promotion
• Product Support
• Instructional
• Customer Testimonials

60. HAVE FUN WITH VIDEO!
• Repurposed
• Product Promotion
• Product Support
• Instructional
• Customer Testimonials
• Company Introductions

61. HAVE FUN WITH VIDEO!
• Repurposed • Video Blogs
• Product Promotion
• Product Support
• Instructional
• Customer Testimonials
• Company Introductions

62. HAVE FUN WITH VIDEO!
• Repurposed • Video Blogs
• Product Promotion • Executive Speeches
• Product Support
• Instructional
• Customer Testimonials
• Company Introductions

63. HAVE FUN WITH VIDEO!
• Repurposed • Video Blogs
• Product Promotion • Executive Speeches
• Product Support • Company Seminars
• Instructional
• Customer Testimonials
• Company Introductions

64. HAVE FUN WITH VIDEO!
• Repurposed • Video Blogs
• Product Promotion • Executive Speeches
• Product Support • Company Seminars
• Instructional • Community Action
• Customer Testimonials
• Company Introductions

65. HAVE FUN WITH VIDEO!
• Repurposed • Video Blogs
• Product Promotion • Executive Speeches
• Product Support • Company Seminars
• Instructional • Community Action
• Customer Testimonials • Recruiting
• Company Introductions

66. HAVE FUN WITH VIDEO!
• Repurposed • Video Blogs
• Product Promotion • Executive Speeches
• Product Support • Company Seminars
• Instructional • Community Action
• Customer Testimonials • Recruiting
• Company Introductions • Training

68. THANK YOU
• SearchEngineLand • Fliqz
• Forrester • Internet Retailer
• MarketingSherpa • Property Reviews
• ReelSEO • DoubleClick
• HitWise • Dynamic
Logic
• TurnHere MarketNorms
Scott Fitz
scottfitz.com
@scottfitz