1. 1-888-213-4744 | organiccolorsystems.com Organic Color Systems Unlearn the Ammonia Compromise

4. Why is it called a System ? Understanding all the components.

5. Allows you to take any head of hair…

6. 1. Analyze It! Analyze it to decide if it needs special care.

7. 2. Treat It! Treat it with the correct balance of protein and moisture to ensure optimal results.

8. 3. Change It! Change the color and texture with innovative products that show a greater level of respect for the hair, your client, yourself and the environment.

9. 4. Optimize It! Return the hair to its optimal ph to ensure the best quality hair and the longest lasting results possible .

10. 5. Style It! Style it with Innovative styling products that make use of renewable and sustainable ingredients.

11. 6. Educate! Teach the client how to properly care for their hair at home.

12. Every story starts at the beginning…

13. Preparing our Canvas Because we don’t have time to not get great results

14. Consummate Professional Consummate: complete in every detail, with a high degree of skill and flair. Professional: participating for gain or livelihood in an activity often engaged in by amateurs.

18. Why do we have these challenges? Your clients have rocks in their hair!

19. The #1 saboteur of all chemical services is the water!

23. Oxidizers open the cuticle to create a hospitable environment for minerals to attach to the hair.

24. How do minerals attach to your client’s hair? It’s a magnetic attraction!

27. 80% Of Households in the U.S. are using Hard Water!

29. Malibu Wellness Database  Extremely Hard  Very Hard  Hard  Moderately Hard  Slightly Hard

30. Create the Perfect Canvas for Chemical Services…

31. Step One: Professional Back Bar

32. A gentle sulfate free shampoo for removing styling product build-up such as hair sprays, gels, mousses, and is effective in seconds. Before & After Crystal Gel Treatment

33. Shampoo with Undo Goo Shampoo Apply Malibu Crystal Gel

34. Clip it Shampoo Out with Undo Goo Shampoo Bag it, then heat it for 15 to 45 minutes

36. At least once a week

37. Best at Home Retail for Hard Water

38. At least once weekly to keep Blondes Bright

39. After Swimming to Help Protect Color

40. Best at Home Retail for Swimmers

41. Now that your client has maintained the service Or you find you are just short on time…..

42. Prior to Color Services

43. Unlike skin, hair cannot repair itself. It is a balance of protein and moisture, which keeps it in good condition with natural shine. Protein levels in hair are around 83% to 87%. Moisture levels are about 3%. The balance is made up of sugar, salt, and trace elements. The only difference between your hair and nails is the 3% moisture. If this essential balance is maintained, the hair will stay healthy, strong and in good condition. On the outside of hair are transparent layers of interlocking scales, which are called the cuticle. We have about 7 to 11 layers all wrapped around the delicate inner structure. The Structure of Hair

44. The Wet Stretch Test 1. Separate about 10 strands of hair and spray with water. 2. Hold hair firmly between both hands. 3. Gently pull hair away from the client’s head. 4. Healthy hair should stretch around 30% of its length and then return, like an elastic band, showing no signs of damage.

45. Outcomes and Recommendations Hair which stretches and returns is healthy. Use Status Quo shampoo on this hair type. Hair which stretches but doesn’t return to its previous length is weak in protein. Use Power Build shampoo and treatment on this hair type.. 7. Hair which doesn’t stretch is low in moisture. Use Aqua Boost shampoo and treatment on this hair type. Hair which stretches and breaks is low in protein and moisture. Use Power Build shampoo and Revamp treatment on this hair type.

46. Now You Have the Perfect Canvas for Color!

49. AQUA BOOST Designed to soften the hair’s natural inner protein and add moisture to the cuticle allowing it to open and close making the hair more pliable, Aqua Boost Treatment is an intense moisturizing treatment that is 80% moisture and 20% protein. It is formulated to nourish your hair, leaving it soft and smooth. Aqua Boost Shampoo has been formulated to soften the hair, reduce color fade and aid in soothing the scalp. Aqua Boost Conditioner has been formulated to leave the hair soft and protected from UV damage as naturally as possible. POWER BUILD Designed to re-build damaged hair and give fine limp hair more body. Power Build Treatment is an intense volumizing treatment that is 80% protein and 20% moisture. It is formulated from a range of organic extracts to lift fine, limp, colored or bleached hair, leaving the hair soft and smooth. Power Build Shampoo is a rich shampoo formulated to add strength and volume to the hair while protecting it from UV damage. Power Build Conditioner has been formulated to volumize fine, limp, colored or bleached hair. It leaves the hair smooth and invigorated. STATUS QUO For normal and color treated hair. It is gentle enough for every day use. Status Quo Shampoo has been formulated to create a mild shampoo, gentle enough for everyday use. It maintains the hairs natural strength while protecting it from UV damage. Status Quo Conditioner has been formulated to create a light conditioner, gentle enough for everyday use. It maintains the hairs natural strength while protecting it from UV damage. Protect Leave-In Conditione r is designed to protect the hair from the damaging effects of hairdryers, humidity and sunlight. It leaves hair shiny and manageable.

50. Revamp is an award winning, highly concentrated micro-protein treatment for chemically damaged or weak, fine, limp hair. Formulated to help strengthen the hair and reduce breakage. Soothe Plus was designed to naturally calm, cleanse and rebalance irritated and sensitive scalps. Soothe Plus Treatment reduces irritation and inflammation of the scalp and skin. This spray-on treatment provides a cooling and soothing effect. It is naturally preserved and perfume-free. Soothe Plus Shampoo cleanses highly sensitive, irritated scalps and hair. Ideal as a body wash, it may also reduce soreness and tenderness of the skin. It is pH balanced and perfume-free. Soothe Plus Conditioner is made to leave highly sensitive scalps and hair with the correct pH balance and in superb condition. It is perfume-free.

52. Hydrate Leave In = SLIP

58. Virgin hair with level 6 Ammonia Color

60. Same head of hair with level 6 Organic Color Systems

61. Reflection of a flat surface.

62. Reflection of a not-flat surface.

63. Both surfaces.

64. The Hair. Your Canvas!

70. In 1990 two hairdressers in England set out to formulate: High performance, professional hair products which maximized the use of gentle, nourishing, and natural ingredients while minimizing the Necessity for harsh or damaging chemical additives. In 1994 they trademarked the name “Organic Color Systems”. They were the first hair color company to use certified organic ingredients in hair color. Oxford English Dictionary: “ Of the elements of a whole , harmoniously related”.

71. 1. Observe and decide what is your true starting point. 2. What Level do you want to go to? 3. What activator will you need to use to get there? 4. What is tonal value you want to see as the end result? 5. Look at what is the predominant undertone at that level and decide what tones need to be used to achieve your outcome. Key Components to Successful Color with Organic Color Systems

72. 1. Observe and decide what is your true starting point. 2. What Level do you want to go to? 3. What activator will you need to use to get there? 4. What is tonal value you want to see as the end result? 5. Look at what is the predominant undertone at that level and decide what tones need to be used to achieve your outcome. Key Components to Successful Color with Organic Color Systems

73. 1. Observe and decide what is your true starting point. 2. What Level do you want to go to? 3. What activator will you need to use to get there? 4. What is tonal value you want to see as the end result? 5. Look at what is the predominant undertone at that level and decide what tones need to be used to achieve your outcome. Key Components to Successful Color with Organic Color Systems

74. Note: Creating a 25 Vol or a 35 Vol can be done by mixing the Activators together. This may be needed to create the exact level of lift you may require. IF YOU NEED MORE LIFT THAN THE ABOVE CHART THEN PRELIGHTENING IS RECOMMENDED. Guideline for Using Activators to Create Lift

75. Variables on Degrees of Lift

77. 1. Observe and decide what is your true starting point. 2. What Level do you want to go to? 3. What activator will you need to use to get there? 4. What is tonal value you want to see as the end result? 5. Look at what is the predominant undertone at that level and decide what tones need to be used to achieve your outcome. Key Components to Successful Color with Organic Color Systems

78. 1. Observe and decide what is your true starting point. 2. What Level do you want to go to? 3. What activator will you need to use to get there? 4. What is tonal value you want to see as the end result? 5. Look at what is the predominant undertone at that level and decide what tones need to be used to achieve your outcome. Key Components to Successful Color with Organic Color Systems

81. Color is a wave length. 4000 Angstroms 5000 Angstroms 6000 Angstroms 7000 Angstroms

82. Tonal Values

83. Choices, choices, choices …

84. Naturals – 1-10 blue/violet undertone This range is designed for coverage of grey hair. Colors 1-8 will give 100% coverage, colors 9-10 will give grey blending. Double N - 4-8 blue/violet undertone Higher concentration of oil base, same pigment load! , will not give darker results Ash – 4AH-5AH Varying base depending on level, 4AH & 5AH are blue/green, 6AH & 7AH are blue and 10AH is blue/violet. Silver – 8S through to 10S These colors are mixed tones, 1/10 Silver Concentrate and 9/10 Natural, soft violet ash Gold – 4GD-10GD yellow undertones Natural golden tones Copper – 4CR-8CR orange undertones This range gives natural copper tones, copper brown Copper Gold – 4CG-8CG orange/yellow undertones These colors are mixed tones, ½ CR and ½ GD, they give natural copper gold tones

85. Bright copper – 6BC-8BC concentrated orange, yellow base This range gives bright fashion, copper tones Red copper – 5RC-7RC concentrated red/orange base This range gives bright fashion, red/copper tones Red – 4,5,7, and 8FR red undertones This range is designed to give natural red tones Mahogany – 4,5,and 7MH red/violet undertones This range gives natural mahogany tones 4MO, 6TO, 8CA –Full spectrum colors This range gives mocha, toffee, and caramel tones. They are made with bases of blue, gold, copper, grey, and violet High Lift 11’s –11HN- blue/violet undertones, 11HA-blue/green undertones, 11HS- violet undertones For use on level 7 or above. Will not lift as much as ammoniated High Lifts

86. Tricks and Tips for High Lift Blondes The high lift colors are not as powerful as traditional high lift colors which contain bleaching agents and high % of ammonia. This means the lift is reduced when compared with ammoniated color lines. We recommend the following formulas to most closely approximate the results that you are used to receiving from ammoniated high lift series blondes. They are best used on level 6 or higher. Their use on darker levels will result in warmer results. Neutral: 15 mls 10N, 15 mls 11HN, ½ scoop Naturlite Powder, 5 mls Silver Concentrate, mixed with 65 mls 30 Vol Cream Activator. Cool: 15 mls 10N, 15mls 11 HS, ½ scoop Naturlite Powder, 10ml Silver Concentrate, mixed with 70mls 30 Vol Cream Activator. Cooler: 15 mls 10N, 15 mls 11 HA, ½ scoop Naturlite, 15 ml Silver concentrate, mixed with 75 ml 30 Vol Cream Activator. Processing Time: 10 minute under heat and 20-35 minutes at room temperature depending on desired result. *15 ml = ½ ounce, 30 ml = 1 ounce, 60 ml = 2 ounce

89. Intensifiers

91. This is your client’s hair on Ammonia!

92. This is your client’s hair on Organic Color Systems!

93. This is YOU Working With Ammonia Hair Color!

94. This is YOU Working With Organic Color Systems!

97. 1-888-213-4744 | organiccolorsystems.com On behalf of the entire staff of Organic Salon Systems Thank You!