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Zero to 60 :  Social Media  Strategy via Ford Scott Monty ( @ScottMonty ) Global Digital Communications Ford Motor Company...
We have a fundamental challenge: Q: Thinking about everything you have read, seen, or heard about business in the last yea...
 
 
Great products Great leaders Common elements of successful companies
“ Be like a headland of rock on which the waves break incessantly; but it stands fast and around it the seething of the wa...
Leadership
Ninety percent of social media is just showing up. It’s the other half that’s hard.
 
Accessibility
Transparency
Authenticity
Strategy: to humanize the company by connecting consumers with Ford employees and with each other when possible, providing...
Making it happen
 
 
Now tweeting at: @Ford @ FordFiesta @ FordMustang @ FordDriveGreen @ FordCustService @ FordNews @ FordTrucks @ FordRacing ...
Alan Mulally  on Twitter
 
 
apps.facebook.com/ford-fusion
 
the2010mustang.com
PlaidNation.com
WeddingRoadTrip.com
 
fiestamovement.com
Effective?
 
 
 
 
 
 
What’s next? <ul><li>Cross-training staff </li></ul><ul><li>Rolling it into other functions </li></ul><ul><li>Going for th...
Twitter: @ScottMonty Blog:  http://www.scottmonty.com   Facebook:  http://www.facebook.com/scottmonty This presentation is...
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Zero to 60: Social Media Strategy via Ford [Keynote - OMMA Global 2009]

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Keynote given to OMMA Global on September 21, 2009. Subject: social media strategy as told through Ford Motor Company's experience.

Publié dans : Business, Technologie
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Zero to 60: Social Media Strategy via Ford [Keynote - OMMA Global 2009]

  1. Zero to 60 : Social Media Strategy via Ford Scott Monty ( @ScottMonty ) Global Digital Communications Ford Motor Company ( @Ford )
  2. We have a fundamental challenge: Q: Thinking about everything you have read, seen, or heard about business in the last year, in general, do you trust corporations a lot less, a little less, the same, a little more, or a lot more than you did at the same time last year? Source: Edelman Trust Barometer, 2009
  3.  
  4.  
  5. Great products Great leaders Common elements of successful companies
  6. “ Be like a headland of rock on which the waves break incessantly; but it stands fast and around it the seething of the waters sink to resist.” -Marcus Aurelius
  7. Leadership
  8. Ninety percent of social media is just showing up. It’s the other half that’s hard.
  9.  
  10. Accessibility
  11. Transparency
  12. Authenticity
  13. Strategy: to humanize the company by connecting consumers with Ford employees and with each other when possible, providing value in the process.
  14. Making it happen
  15.  
  16.  
  17. Now tweeting at: @Ford @ FordFiesta @ FordMustang @ FordDriveGreen @ FordCustService @ FordNews @ FordTrucks @ FordRacing @ FordLatino @ FordTaurus
  18. Alan Mulally on Twitter
  19.  
  20.  
  21. apps.facebook.com/ford-fusion
  22.  
  23. the2010mustang.com
  24. PlaidNation.com
  25. WeddingRoadTrip.com
  26.  
  27. fiestamovement.com
  28. Effective?
  29.  
  30.  
  31.  
  32.  
  33.  
  34.  
  35. What’s next? <ul><li>Cross-training staff </li></ul><ul><li>Rolling it into other functions </li></ul><ul><li>Going for the 1% </li></ul><ul><li>Connecting with enthusiasts </li></ul><ul><li>Update FordProposals.com </li></ul><ul><li>Listening to our community for suggestions </li></ul>
  36. Twitter: @ScottMonty Blog: http://www.scottmonty.com Facebook: http://www.facebook.com/scottmonty This presentation is available at: http://slideshare.net/scottmonty
  37.  

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