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Why Social Media Matters for Your Business

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Scott Salkin
Scott Salkin
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SOCIAL MEDIA what it is. why you should care.what you should do.
OUR STORY ,[object Object]
Understand importance of top line and bottom line
Business strategists + talented marketing specialists,[object Object]
WHAT IS SOCIAL MEDIA? AN UMBRELLA TERM THAT DEFINES THE VARIOUS ACTIVITIES THAT INTEGRATE TECHNOLOGY, SOCIAL INTERACTION, AND THE CONSTRUCTION OF WORDS, PICTURES, VIDEOS AND AUDIO. http://www.wikipedia.org
IN OTHER WORDS… PEOPLE INTERACTING AND HAVING CONVERSATIONS ONLINE.
POWERINGCONVERSATIONS… ,[object Object]
Micro Blogs
Online Chat
RSS
Widgets
Social Networks
Social Bookmarks
Message Boards
Podcasts
Video Sharing Sites
Photo Sharing Sites
Virtual Worlds
Wikis,[object Object]
YOU. ,[object Object]
Just getting going or well established?
Your industries and target markets
Retail

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  1. Build brand awarenessInteract directly with customers and the marketLaunch promotionsDistribute newsGenerate leadsMonitor competitorsBuild linksConnect with thought-leadersFind out how the market perceives youEstablish thought-leadershipGather market researchFacilitate sales