A look at tips and analysis for real estate agents to employ when communicating with buyers and sellers in today's real estate market.

1. Beat the Headlines. Be the Local Market Expert.

3. About Altos Research

8. Data ≠ Headlines Scottsdale held up through the Spring but falling this Summer. (Jumbo mortgages…) Phoenix has been down – but picked up this Spring.

9. Get Local!

12. Understanding Buyer & Seller “Competition” (Inventory Trends: Davis, CA) Never assume that your clients know the trends.

13. Setting the Price Right & Knowing the Market % Price Decreased : Measures the number of active listings that have experienced a price reduction in the last 90 days

14. Trends: New vs Pending Listings Prices of New Listings (black) trending lower & below the Median (orange) And the good deals are disappearing! (green)

15. Mean vs. Median Days-on-Market Median DOM is trending opposite of Mean DOM  Higher turnover with newly listed homes

17. Days-on-Market by “Quartile” Significantly higher DoM in most expensive price segment compared to middle price segments

18. Market Activity by “Quartile”: Market Action Index The bottom 50% of the market has the most activity – Implications for both Sellers AND Buyers?

19. Characteristics per Quartile (Danville, CA) Less activity at top of the market – higher DOM, fewer new listings & exits

20. “ Bringing ‘em in the boat…” – Website Strategies for Lead Development “ Soft Sell” “ Hard Sell” Blog Posts Dedicated Local Pages Chart Widgets Sample Reports Lead Form Call to Action Relationships, inform Convert visitors to leads Goals: Presentation: Style: Personality, quantity High profile data, fewer options Approach: Social Media