This is a webinar presentation for clients of "Real Estate Tomato" to provide ideas for using Market Stats with their Real Estate marketing and practices.

1. Why Market Data Matters Now More Than Ever

6. Sometimes the Data ≠ Headlines Scottsdale dropped a little – but mostly held strong! Phoenix has been down – but picking up this Spring!

7. Get Local! Trends by Zip (Austin, TX)

9. Strategies for Data on Your WebSite & Blog Soft Sell Hard Sell Blog Posts Dedicated Local Pages Chart Widgets Sample Reports Lead Form Call to Action Inform, establish expertise, reach Convert visitors to leads Goals: Presentation: Style: Personality, quantity High profile data, Fewer options Approach:

13. Setting the Price Right % Price Decreased : Measures the number of active listings that have experienced a price reduction in the last 90 days

14. Inventory Trends: Understanding the “Competition” Don’t assume clients know these trends!

15. Trends in New Listings New Listings are pricing BELOW the Market’s Median Price Homes exiting the market are even lower

18. Price Trends by “Quartile” Different Price Trends based on Price Quartile

19. Days-on-Market by “Quartile” Significantly higher DoM in most expensive price segment

20. Market Activity by “Quartile” The lowest 25% of the market has the most activity – Implications for both Sellers AND Buyers?

24. Answer “How’s the Market?” with Altos Research