In the wine war against grey market, counterfeiting and theft of products never been so simple thanks to Authentica the first application that allow to “digitally sign” any consumable goods letting read the signature simply through the use of a smartphone by any consumer. Thanks to Authentica you can also trace any interaction between a single products and the consumer that is going to consume it opening the door to all the one to one marketing activities as well as generating al lot of date for CRM and BI application.