SlideShare a Scribd company logo

4 Ways to Become an Election Authority Through Audience Engagement

•
•
ScribbleLive
ScribbleLive

Gain 4 top strategies to engage with your audience pre-, during, and post-election.

Marketing
1 of 26
Download to read offline
4 Ways to Become an Election Authority Through Audience Engagement
Introductions Customer Success Manager ScribbleLive Laura Pound VP Marketing, ScribbleLive Corinne Schmid
The Media’s Role in Politics
Time for a Poll
What We’ll Learn Today 1. Tips on how make your election coverage accurate 2. How to make sure your coverage is accessible 3. How to leverage your community and incorporate user-generated content into your coverage 4. How you can fuel engagement that will continue after the election is over
70% of Americans believe that press reporting can “prevent leaders from doing things that shouldn’t be done.” Source: Open Mind
Make Sure Your Coverage is Accurate
Make Your Coverage Accurate Tip #1: Know what to cover and when ● Use analytics from past election coverage to inform content planning ● You may find that your audience pays closer attention to news coverage on specific days and topics, like debates, poll results, and the night before an election
Make Your Coverage Accurate Tip #2: Include relevant resources ● Pin relevant articles, links, resources, or voting information to the top of your live coverage using the pin feature in Engage ● Display relevant content and articles alongside your live coverage to encourage recirculation
Make Your Coverage Accurate Tip #3: Diversify your content Think about including a variety of content in your coverage, such as: ● Social posts from Twitter, Instagram, Facebook, and YouTube ● Third-party embeds ● Audio/video files ● Articles ● GIFs ● PDF files
Make Sure Your Coverage is Accessible
Digital media consumption is on the rise, with weekly internet television viewing hours in Canada increasing from 5.8 hours in 2015 to 6.4 hours in 2016. Source: Statista
Make Your Coverage Accessible Tip #1: Two-way conversations with your audience ● Host Q&A chats with local MPs or representatives, Party Leaders, or local/national candidates. ● Initiate an open forum for people to discuss and debate election topics. ● Host a Q&A with a political editor/content expert. They can field readers’ questions, keeping your audience involved.
Make Your Coverage Accessible Tip #2: Use interactive content ● Post polls in your live blog to encourage audience interaction and survey their opinions on topics of interest. ● Publish quizzes to your live stream during breaks in commentary to keep your readers’ interest. Topics could include trivia on candidates or issues.
Make Your Coverage Accessible Tip #3: Organize your content ● Use content icons to clearly differentiate and flag types of posts within your blog. ● Leverage Engage’s text formatting features to differentiate content from opinions in your live engagement initiatives. ● Make sure that your content is scannable so that your readers can easily locate and engage with the topics that are most important to them.
Time for a Poll
Leverage Your Community
62% of Americans and 40% of Europeans get their news via social media platforms. Source: Journalism.org
Leverage Your Community Tip #1: Leverage UGC ● Use social walls to run a Social Media contest (“I Voted” posts, political rallies, election photo contest) ● Incorporate UGC (Twitter reactions, Instagram photos, etc.) into your live coverage. ● Track and automate relevant hashtags on social into your existing coverage.
Leverage Your Community Tip #2: Ask for submissions and input ● Take advantage of citizen journalism by encouraging users to upload content into your live blogs. ● Encourage your journalists in the field to cover political/election stories on social. ● Host a blog with live Q&A elements: ask users to upload their own content or ask questions in addition to your coverage.
Keep Up the Engagement Post-Election
● Use storytelling to bookend the election overall ● Write a comparative piece on how this elected leader differs or relates to past leaders ● Partner with local MPs or key election influencers to examine or follow up on a key story/person from the election Keep Up the Engagement Post-Election Tip #1: Use long-form content
● Use a live blog to host all post-election resources (relevant articles, links, videos, photos, etc.) ● Summarize key photos from an election using a pinboard ● Use Engage as a “post-election promise tracker” to document and follow up on all of the promises made by an elected leader Keep Up the Engagement Post-Election Tip #2: Become a resource hub for your audience
1. Make your election coverage accurate 2. Make sure your coverage is accessible 3. Leverage your community and incorporate user-generated content into your coverage 4. Fuel engagement that will continue after the election is over What We Learned...
Questions?
Thank You!

Recommended

Social Media Strategy for Jessica Finkel
Social Media Strategy for Jessica FinkelSocial Media Strategy for Jessica Finkel
Social Media Strategy for Jessica FinkelJessica Finkel
 
Miami Dolphins Social Media Strategy
Miami Dolphins Social Media Strategy Miami Dolphins Social Media Strategy
Miami Dolphins Social Media Strategy John Townsend
 
Miami Dolphins Social Media Strategy
Miami Dolphins Social Media Strategy Miami Dolphins Social Media Strategy
Miami Dolphins Social Media Strategy Jessica Bass
 
Taco Bell Social Media Strategy
Taco Bell Social Media StrategyTaco Bell Social Media Strategy
Taco Bell Social Media StrategyKimberly McVeigh
 
Social Media Strategy for Chipotle
Social Media Strategy for ChipotleSocial Media Strategy for Chipotle
Social Media Strategy for ChipotleDiego Briceno
 
Report: How Tourism DMOs Are Using Instagram
Report: How Tourism DMOs Are Using InstagramReport: How Tourism DMOs Are Using Instagram
Report: How Tourism DMOs Are Using InstagramDoug Schumacher
 
My Big Fat Food Baby - Social Media Strategy
My Big Fat Food Baby - Social Media StrategyMy Big Fat Food Baby - Social Media Strategy
My Big Fat Food Baby - Social Media StrategyShannon Connolly
 
Uaa social media strategy
Uaa social media strategyUaa social media strategy
Uaa social media strategyTaylor Boatright
 

Recommended

Social Media Strategy for Jessica Finkel
Social Media Strategy for Jessica FinkelSocial Media Strategy for Jessica Finkel
Social Media Strategy for Jessica FinkelJessica Finkel
 
Miami Dolphins Social Media Strategy
Miami Dolphins Social Media Strategy Miami Dolphins Social Media Strategy
Miami Dolphins Social Media Strategy John Townsend
 
Miami Dolphins Social Media Strategy
Miami Dolphins Social Media Strategy Miami Dolphins Social Media Strategy
Miami Dolphins Social Media Strategy Jessica Bass
 
Taco Bell Social Media Strategy
Taco Bell Social Media StrategyTaco Bell Social Media Strategy
Taco Bell Social Media StrategyKimberly McVeigh
 
Social Media Strategy for Chipotle
Social Media Strategy for ChipotleSocial Media Strategy for Chipotle
Social Media Strategy for ChipotleDiego Briceno
 
Report: How Tourism DMOs Are Using Instagram
Report: How Tourism DMOs Are Using InstagramReport: How Tourism DMOs Are Using Instagram
Report: How Tourism DMOs Are Using InstagramDoug Schumacher
 
My Big Fat Food Baby - Social Media Strategy
My Big Fat Food Baby - Social Media StrategyMy Big Fat Food Baby - Social Media Strategy
My Big Fat Food Baby - Social Media StrategyShannon Connolly
 
Uaa social media strategy
Uaa social media strategyUaa social media strategy
Uaa social media strategyTaylor Boatright
 
James Laurinaitis for Heisman Campaign Strategy
James Laurinaitis for Heisman Campaign StrategyJames Laurinaitis for Heisman Campaign Strategy
James Laurinaitis for Heisman Campaign StrategyChanelleVessey
 
Chipotle social media strategy
Chipotle social media strategyChipotle social media strategy
Chipotle social media strategyAlexandra Melendi
 
Kirk Jennings Social Media Portfolio
Kirk Jennings Social Media PortfolioKirk Jennings Social Media Portfolio
Kirk Jennings Social Media PortfolioKirk Jennings
 
Project 1 social media strategy whole foods
Project 1 social media strategy whole foodsProject 1 social media strategy whole foods
Project 1 social media strategy whole foodsUniversity of Florida
 
Cronin pr campaign_conclusion(1) (2)
Cronin pr campaign_conclusion(1) (2)Cronin pr campaign_conclusion(1) (2)
Cronin pr campaign_conclusion(1) (2)MikeCronin28
 
4 Free Tools to Map your Social Media Success
4 Free Tools to Map your Social Media Success4 Free Tools to Map your Social Media Success
4 Free Tools to Map your Social Media SuccessLindsey Petersen
 
Media Relations Functions: An Overview
Media Relations Functions: An OverviewMedia Relations Functions: An Overview
Media Relations Functions: An OverviewKaye Spector
 
Social media strategy
Social media strategy Social media strategy
Social media strategy Ben Estrine
 
How to promote the 'Gutsy Walk' through various media channels
How to promote the 'Gutsy Walk' through various media channelsHow to promote the 'Gutsy Walk' through various media channels
How to promote the 'Gutsy Walk' through various media channelsThe Agency Communications Inc.
 
Jacksonville jaguars social media project
Jacksonville jaguars social media projectJacksonville jaguars social media project
Jacksonville jaguars social media projectMary Brooke Stubbs
 
Ian maikisch social media strategy
Ian maikisch social media strategyIan maikisch social media strategy
Ian maikisch social media strategyIan Maikisch
 
Interviews.pdf
Interviews.pdfInterviews.pdf
Interviews.pdfJanelleCobb
 
Social Media Management Project - PDF
Social Media Management Project - PDFSocial Media Management Project - PDF
Social Media Management Project - PDFcnrspr
 
28 Facebook Metrics Every Community Manager Should Track
28 Facebook Metrics Every Community Manager Should Track28 Facebook Metrics Every Community Manager Should Track
28 Facebook Metrics Every Community Manager Should TrackSimplify360
 
Miami dolphins social media
Miami dolphins social mediaMiami dolphins social media
Miami dolphins social mediajose Cadre
 
Taco bell Social Media Strategy
Taco bell Social Media StrategyTaco bell Social Media Strategy
Taco bell Social Media StrategyTiago Mastrogiovanni
 
RTV4930 Social Media Strategy: Starbucks
RTV4930 Social Media Strategy: StarbucksRTV4930 Social Media Strategy: Starbucks
RTV4930 Social Media Strategy: StarbucksMayra Yaji
 
Miami Dolphins Social Media Strategy
Miami Dolphins Social Media StrategyMiami Dolphins Social Media Strategy
Miami Dolphins Social Media StrategyHannah Colson
 
PUR 3622 Project 1
PUR 3622 Project 1PUR 3622 Project 1
PUR 3622 Project 1Gabriel Diaz
 
NWF Social Media Strategy Mapping Document
NWF Social Media Strategy Mapping DocumentNWF Social Media Strategy Mapping Document
NWF Social Media Strategy Mapping DocumentDanielle Brigida
 
Using Social Media to Reach Reporters
Using Social Media to Reach ReportersUsing Social Media to Reach Reporters
Using Social Media to Reach ReportersMarissa Wasseluk
 
My Community Press Kit
My Community Press KitMy Community Press Kit
My Community Press Kitmycommunitylocality
 

More Related Content

What's hot

James Laurinaitis for Heisman Campaign Strategy
James Laurinaitis for Heisman Campaign StrategyJames Laurinaitis for Heisman Campaign Strategy
James Laurinaitis for Heisman Campaign StrategyChanelleVessey
 
Chipotle social media strategy
Chipotle social media strategyChipotle social media strategy
Chipotle social media strategyAlexandra Melendi
 
Kirk Jennings Social Media Portfolio
Kirk Jennings Social Media PortfolioKirk Jennings Social Media Portfolio
Kirk Jennings Social Media PortfolioKirk Jennings
 
Project 1 social media strategy whole foods
Project 1 social media strategy whole foodsProject 1 social media strategy whole foods
Project 1 social media strategy whole foodsUniversity of Florida
 
Cronin pr campaign_conclusion(1) (2)
Cronin pr campaign_conclusion(1) (2)Cronin pr campaign_conclusion(1) (2)
Cronin pr campaign_conclusion(1) (2)MikeCronin28
 
4 Free Tools to Map your Social Media Success
4 Free Tools to Map your Social Media Success4 Free Tools to Map your Social Media Success
4 Free Tools to Map your Social Media SuccessLindsey Petersen
 
Media Relations Functions: An Overview
Media Relations Functions: An OverviewMedia Relations Functions: An Overview
Media Relations Functions: An OverviewKaye Spector
 
Social media strategy
Social media strategy Social media strategy
Social media strategy Ben Estrine
 
How to promote the 'Gutsy Walk' through various media channels
How to promote the 'Gutsy Walk' through various media channelsHow to promote the 'Gutsy Walk' through various media channels
How to promote the 'Gutsy Walk' through various media channelsThe Agency Communications Inc.
 
Jacksonville jaguars social media project
Jacksonville jaguars social media projectJacksonville jaguars social media project
Jacksonville jaguars social media projectMary Brooke Stubbs
 
Ian maikisch social media strategy
Ian maikisch social media strategyIan maikisch social media strategy
Ian maikisch social media strategyIan Maikisch
 
Social Media Management Project - PDF
Social Media Management Project - PDFSocial Media Management Project - PDF
Social Media Management Project - PDFcnrspr
 
28 Facebook Metrics Every Community Manager Should Track
28 Facebook Metrics Every Community Manager Should Track28 Facebook Metrics Every Community Manager Should Track
28 Facebook Metrics Every Community Manager Should TrackSimplify360
 
Miami dolphins social media
Miami dolphins social mediaMiami dolphins social media
Miami dolphins social mediajose Cadre
 
RTV4930 Social Media Strategy: Starbucks
RTV4930 Social Media Strategy: StarbucksRTV4930 Social Media Strategy: Starbucks
RTV4930 Social Media Strategy: StarbucksMayra Yaji
 
Miami Dolphins Social Media Strategy
Miami Dolphins Social Media StrategyMiami Dolphins Social Media Strategy
Miami Dolphins Social Media StrategyHannah Colson
 
PUR 3622 Project 1
PUR 3622 Project 1PUR 3622 Project 1
PUR 3622 Project 1Gabriel Diaz
 
NWF Social Media Strategy Mapping Document
NWF Social Media Strategy Mapping DocumentNWF Social Media Strategy Mapping Document
NWF Social Media Strategy Mapping DocumentDanielle Brigida
 

What's hot (20)

James Laurinaitis for Heisman Campaign Strategy
James Laurinaitis for Heisman Campaign StrategyJames Laurinaitis for Heisman Campaign Strategy
James Laurinaitis for Heisman Campaign Strategy
 
Chipotle social media strategy
Chipotle social media strategyChipotle social media strategy
Chipotle social media strategy
 
Kirk Jennings Social Media Portfolio
Kirk Jennings Social Media PortfolioKirk Jennings Social Media Portfolio
Kirk Jennings Social Media Portfolio
 
Project 1 social media strategy whole foods
Project 1 social media strategy whole foodsProject 1 social media strategy whole foods
Project 1 social media strategy whole foods
 
Cronin pr campaign_conclusion(1) (2)
Cronin pr campaign_conclusion(1) (2)Cronin pr campaign_conclusion(1) (2)
Cronin pr campaign_conclusion(1) (2)
 
4 Free Tools to Map your Social Media Success
4 Free Tools to Map your Social Media Success4 Free Tools to Map your Social Media Success
4 Free Tools to Map your Social Media Success
 
Media Relations Functions: An Overview
Media Relations Functions: An OverviewMedia Relations Functions: An Overview
Media Relations Functions: An Overview
 
Social media strategy
Social media strategy Social media strategy
Social media strategy
 
How to promote the 'Gutsy Walk' through various media channels
How to promote the 'Gutsy Walk' through various media channelsHow to promote the 'Gutsy Walk' through various media channels
How to promote the 'Gutsy Walk' through various media channels
 
Jacksonville jaguars social media project
Jacksonville jaguars social media projectJacksonville jaguars social media project
Jacksonville jaguars social media project
 
Ian maikisch social media strategy
Ian maikisch social media strategyIan maikisch social media strategy
Ian maikisch social media strategy
 
Interviews.pdf
Interviews.pdfInterviews.pdf
Interviews.pdf
 
Social Media Management Project - PDF
Social Media Management Project - PDFSocial Media Management Project - PDF
Social Media Management Project - PDF
 
28 Facebook Metrics Every Community Manager Should Track
28 Facebook Metrics Every Community Manager Should Track28 Facebook Metrics Every Community Manager Should Track
28 Facebook Metrics Every Community Manager Should Track
 
Miami dolphins social media
Miami dolphins social mediaMiami dolphins social media
Miami dolphins social media
 
Taco bell Social Media Strategy
Taco bell Social Media StrategyTaco bell Social Media Strategy
Taco bell Social Media Strategy
 
RTV4930 Social Media Strategy: Starbucks
RTV4930 Social Media Strategy: StarbucksRTV4930 Social Media Strategy: Starbucks
RTV4930 Social Media Strategy: Starbucks
 
Miami Dolphins Social Media Strategy
Miami Dolphins Social Media StrategyMiami Dolphins Social Media Strategy
Miami Dolphins Social Media Strategy
 
PUR 3622 Project 1
PUR 3622 Project 1PUR 3622 Project 1
PUR 3622 Project 1
 
NWF Social Media Strategy Mapping Document
NWF Social Media Strategy Mapping DocumentNWF Social Media Strategy Mapping Document
NWF Social Media Strategy Mapping Document
 

Similar to 4 Ways to Become an Election Authority Through Audience Engagement

Using Social Media to Reach Reporters
Using Social Media to Reach ReportersUsing Social Media to Reach Reporters
Using Social Media to Reach ReportersMarissa Wasseluk
 
Measuring and Managing A Social Media Presence
Measuring and Managing A Social Media PresenceMeasuring and Managing A Social Media Presence
Measuring and Managing A Social Media PresenceBeth Kanter
 
What do political parties need to know about digital in 2016?
What do political parties need to know about digital in 2016?What do political parties need to know about digital in 2016?
What do political parties need to know about digital in 2016?Ben Guerin
 
Project 1: Social Media Strategy
Project 1: Social Media StrategyProject 1: Social Media Strategy
Project 1: Social Media StrategyAnna Cappelli
 
Wendy's Social Media Strategy
Wendy's Social Media StrategyWendy's Social Media Strategy
Wendy's Social Media StrategySabrina Lopez
 
CTM Social Media Strategy
CTM Social Media StrategyCTM Social Media Strategy
CTM Social Media StrategyElise Schimke
 
Social Media for Non Profits
Social Media for Non ProfitsSocial Media for Non Profits
Social Media for Non ProfitsDori Albora
 
ICT Training - From dissemination to relation - Leuven - 2013
ICT Training - From dissemination to relation - Leuven - 2013ICT Training - From dissemination to relation - Leuven - 2013
ICT Training - From dissemination to relation - Leuven - 2013Jonás Candalija
 
Developing a Social Media Plan and Metrics - Girls Inc. Region II Conference ...
Developing a Social Media Plan and Metrics - Girls Inc. Region II Conference ...Developing a Social Media Plan and Metrics - Girls Inc. Region II Conference ...
Developing a Social Media Plan and Metrics - Girls Inc. Region II Conference ...girlsincindy
 
Making Social Media Work for Small Organizations
Making Social Media Work for Small OrganizationsMaking Social Media Work for Small Organizations
Making Social Media Work for Small OrganizationsBeth Kanter
 
New Media & Public Relations
New Media & Public RelationsNew Media & Public Relations
New Media & Public RelationsJasculca Terman
 
Social Media & Philanthropy Workshop (Miami, FL.)
Social Media & Philanthropy Workshop (Miami, FL.)Social Media & Philanthropy Workshop (Miami, FL.)
Social Media & Philanthropy Workshop (Miami, FL.)KDMC
 
Making a social media strategy
Making a social media strategyMaking a social media strategy
Making a social media strategyjoniayn
 
Social media strategy project 1
Social media strategy project 1Social media strategy project 1
Social media strategy project 1angieakari
 
Social Media Marketing Trends to Watch in 2016
Social Media Marketing Trends to Watch in 2016Social Media Marketing Trends to Watch in 2016
Social Media Marketing Trends to Watch in 2016Co-Communications
 
Pass the Content: Getting Others to Share Your Brand Messages
Pass the Content: Getting Others to Share Your Brand MessagesPass the Content: Getting Others to Share Your Brand Messages
Pass the Content: Getting Others to Share Your Brand Messagesprnewswire
 

Similar to 4 Ways to Become an Election Authority Through Audience Engagement (20)

Using Social Media to Reach Reporters
Using Social Media to Reach ReportersUsing Social Media to Reach Reporters
Using Social Media to Reach Reporters
 
My Community Press Kit
My Community Press KitMy Community Press Kit
My Community Press Kit
 
Measuring and Managing A Social Media Presence
Measuring and Managing A Social Media PresenceMeasuring and Managing A Social Media Presence
Measuring and Managing A Social Media Presence
 
What do political parties need to know about digital in 2016?
What do political parties need to know about digital in 2016?What do political parties need to know about digital in 2016?
What do political parties need to know about digital in 2016?
 
Project 1: Social Media Strategy
Project 1: Social Media StrategyProject 1: Social Media Strategy
Project 1: Social Media Strategy
 
Wendy's Social Media Strategy
Wendy's Social Media StrategyWendy's Social Media Strategy
Wendy's Social Media Strategy
 
CTM Social Media Strategy
CTM Social Media StrategyCTM Social Media Strategy
CTM Social Media Strategy
 
Social Media for Non Profits
Social Media for Non ProfitsSocial Media for Non Profits
Social Media for Non Profits
 
ICT Training - From dissemination to relation - Leuven - 2013
ICT Training - From dissemination to relation - Leuven - 2013ICT Training - From dissemination to relation - Leuven - 2013
ICT Training - From dissemination to relation - Leuven - 2013
 
Making Your Own Media
Making Your Own MediaMaking Your Own Media
Making Your Own Media
 
Developing a Social Media Plan and Metrics - Girls Inc. Region II Conference ...
Developing a Social Media Plan and Metrics - Girls Inc. Region II Conference ...Developing a Social Media Plan and Metrics - Girls Inc. Region II Conference ...
Developing a Social Media Plan and Metrics - Girls Inc. Region II Conference ...
 
Fiusma
FiusmaFiusma
Fiusma
 
Making Social Media Work for Small Organizations
Making Social Media Work for Small OrganizationsMaking Social Media Work for Small Organizations
Making Social Media Work for Small Organizations
 
New Media & Public Relations
New Media & Public RelationsNew Media & Public Relations
New Media & Public Relations
 
Social Media & Philanthropy Workshop (Miami, FL.)
Social Media & Philanthropy Workshop (Miami, FL.)Social Media & Philanthropy Workshop (Miami, FL.)
Social Media & Philanthropy Workshop (Miami, FL.)
 
Making a social media strategy
Making a social media strategyMaking a social media strategy
Making a social media strategy
 
Social media strategy project 1
Social media strategy project 1Social media strategy project 1
Social media strategy project 1
 
Smart Social Media for Busy Nonprofits
Smart Social Media for Busy NonprofitsSmart Social Media for Busy Nonprofits
Smart Social Media for Busy Nonprofits
 
Social Media Marketing Trends to Watch in 2016
Social Media Marketing Trends to Watch in 2016Social Media Marketing Trends to Watch in 2016
Social Media Marketing Trends to Watch in 2016
 
Pass the Content: Getting Others to Share Your Brand Messages
Pass the Content: Getting Others to Share Your Brand MessagesPass the Content: Getting Others to Share Your Brand Messages
Pass the Content: Getting Others to Share Your Brand Messages
 

More from ScribbleLive

How to Transform Your Static Content into an Interactive Experience
How to Transform Your Static Content into an Interactive ExperienceHow to Transform Your Static Content into an Interactive Experience
How to Transform Your Static Content into an Interactive ExperienceScribbleLive
 
An Introduction to Data-Driven Content
An Introduction to Data-Driven ContentAn Introduction to Data-Driven Content
An Introduction to Data-Driven ContentScribbleLive
 
5 Content Marketing Trends for 2020
5 Content Marketing Trends for 20205 Content Marketing Trends for 2020
5 Content Marketing Trends for 2020ScribbleLive
 
How to Engage with Sports Fans: During the Game and Beyond
How to Engage with Sports Fans: During the Game and BeyondHow to Engage with Sports Fans: During the Game and Beyond
How to Engage with Sports Fans: During the Game and BeyondScribbleLive
 
From Ideation to Interactive
From Ideation to InteractiveFrom Ideation to Interactive
From Ideation to InteractiveScribbleLive
 
How Interactive Content Accelerates the Buyer Journey
How Interactive Content Accelerates the Buyer JourneyHow Interactive Content Accelerates the Buyer Journey
How Interactive Content Accelerates the Buyer JourneyScribbleLive
 
Moving to an ABM Approach: The Why and How of Creating Content for ABM
Moving to an ABM Approach: The Why and How of Creating Content for ABMMoving to an ABM Approach: The Why and How of Creating Content for ABM
Moving to an ABM Approach: The Why and How of Creating Content for ABMScribbleLive
 
Demand Generation Coffee Talk with ScribbleLive
Demand Generation Coffee Talk with ScribbleLiveDemand Generation Coffee Talk with ScribbleLive
Demand Generation Coffee Talk with ScribbleLiveScribbleLive
 
Driving Revenue with Interactive Content
Driving Revenue with Interactive Content Driving Revenue with Interactive Content
Driving Revenue with Interactive Content ScribbleLive
 

More from ScribbleLive (9)

How to Transform Your Static Content into an Interactive Experience
How to Transform Your Static Content into an Interactive ExperienceHow to Transform Your Static Content into an Interactive Experience
How to Transform Your Static Content into an Interactive Experience
 
An Introduction to Data-Driven Content
An Introduction to Data-Driven ContentAn Introduction to Data-Driven Content
An Introduction to Data-Driven Content
 
5 Content Marketing Trends for 2020
5 Content Marketing Trends for 20205 Content Marketing Trends for 2020
5 Content Marketing Trends for 2020
 
How to Engage with Sports Fans: During the Game and Beyond
How to Engage with Sports Fans: During the Game and BeyondHow to Engage with Sports Fans: During the Game and Beyond
How to Engage with Sports Fans: During the Game and Beyond
 
From Ideation to Interactive
From Ideation to InteractiveFrom Ideation to Interactive
From Ideation to Interactive
 
How Interactive Content Accelerates the Buyer Journey
How Interactive Content Accelerates the Buyer JourneyHow Interactive Content Accelerates the Buyer Journey
How Interactive Content Accelerates the Buyer Journey
 
Moving to an ABM Approach: The Why and How of Creating Content for ABM
Moving to an ABM Approach: The Why and How of Creating Content for ABMMoving to an ABM Approach: The Why and How of Creating Content for ABM
Moving to an ABM Approach: The Why and How of Creating Content for ABM
 
Demand Generation Coffee Talk with ScribbleLive
Demand Generation Coffee Talk with ScribbleLiveDemand Generation Coffee Talk with ScribbleLive
Demand Generation Coffee Talk with ScribbleLive
 
Driving Revenue with Interactive Content
Driving Revenue with Interactive Content Driving Revenue with Interactive Content
Driving Revenue with Interactive Content
 

Recently uploaded

BDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort ServiceDelhi Call girls
 
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15SearchNorwich
 
Unraveling the Mystery of the Hinterkaifeck Murders.pptx
Unraveling the Mystery of the Hinterkaifeck Murders.pptxUnraveling the Mystery of the Hinterkaifeck Murders.pptx
Unraveling the Mystery of the Hinterkaifeck Murders.pptxelizabethella096
 
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort ServiceDelhi Call girls
 
Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort Service
Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort ServiceEnjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort Service
Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort ServiceDelhi Call girls
 
BLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_April2024. Balmer Lawrie Online Monthly BulletinBLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_April2024. Balmer Lawrie Online Monthly BulletinBalmerLawrie
 
The Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdfThe Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdfVWO
 
Kraft Mac and Cheese campaign presentation
Kraft Mac and Cheese campaign presentationKraft Mac and Cheese campaign presentation
Kraft Mac and Cheese campaign presentationtbatkhuu1
 
Call Us ➥9654467111▻Call Girls In Delhi NCR
Call Us ➥9654467111▻Call Girls In Delhi NCRCall Us ➥9654467111▻Call Girls In Delhi NCR
Call Us ➥9654467111▻Call Girls In Delhi NCRSapana Sha
 
Aryabhata I, II of mathematics of both.pptx
Aryabhata I, II of mathematics of both.pptxAryabhata I, II of mathematics of both.pptx
Aryabhata I, II of mathematics of both.pptxtegevi9289
 
Social Media Marketing PPT-Includes Paid media
Social Media Marketing PPT-Includes Paid mediaSocial Media Marketing PPT-Includes Paid media
Social Media Marketing PPT-Includes Paid mediaadityabelde2
 
How to Leverage Behavioral Science Insights for Direct Mail Success
How to Leverage Behavioral Science Insights for Direct Mail SuccessHow to Leverage Behavioral Science Insights for Direct Mail Success
How to Leverage Behavioral Science Insights for Direct Mail SuccessAggregage
 
Factors-Influencing-Branding-Strategies.pptx
Factors-Influencing-Branding-Strategies.pptxFactors-Influencing-Branding-Strategies.pptx
Factors-Influencing-Branding-Strategies.pptxVikasTiwari846641
 
Uncover Insightful User Journey Secrets Using GA4 Reports
Uncover Insightful User Journey Secrets Using GA4 ReportsUncover Insightful User Journey Secrets Using GA4 Reports
Uncover Insightful User Journey Secrets Using GA4 ReportsVWO
 

Recently uploaded (20)

BDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort Service
 
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting GroupSEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
 
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
 
Unraveling the Mystery of the Hinterkaifeck Murders.pptx
Unraveling the Mystery of the Hinterkaifeck Murders.pptxUnraveling the Mystery of the Hinterkaifeck Murders.pptx
Unraveling the Mystery of the Hinterkaifeck Murders.pptx
 
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
 
Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort Service
Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort ServiceEnjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort Service
Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort Service
 
Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...
Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...
Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...
 
Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...
Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...
Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...
 
BLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_April2024. Balmer Lawrie Online Monthly BulletinBLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
 
The Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdfThe Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdf
 
Foundation First - Why Your Website and Content Matters - David Pisarek
Foundation First - Why Your Website and Content Matters - David PisarekFoundation First - Why Your Website and Content Matters - David Pisarek
Foundation First - Why Your Website and Content Matters - David Pisarek
 
Kraft Mac and Cheese campaign presentation
Kraft Mac and Cheese campaign presentationKraft Mac and Cheese campaign presentation
Kraft Mac and Cheese campaign presentation
 
Call Us ➥9654467111▻Call Girls In Delhi NCR
Call Us ➥9654467111▻Call Girls In Delhi NCRCall Us ➥9654467111▻Call Girls In Delhi NCR
Call Us ➥9654467111▻Call Girls In Delhi NCR
 
Aryabhata I, II of mathematics of both.pptx
Aryabhata I, II of mathematics of both.pptxAryabhata I, II of mathematics of both.pptx
Aryabhata I, II of mathematics of both.pptx
 
How to Create a Social Media Plan Like a Pro - Jordan Scheltgen
How to Create a Social Media Plan Like a Pro - Jordan ScheltgenHow to Create a Social Media Plan Like a Pro - Jordan Scheltgen
How to Create a Social Media Plan Like a Pro - Jordan Scheltgen
 
Social Media Marketing PPT-Includes Paid media
Social Media Marketing PPT-Includes Paid mediaSocial Media Marketing PPT-Includes Paid media
Social Media Marketing PPT-Includes Paid media
 
Digital Strategy Master Class - Andrew Rupert
Digital Strategy Master Class - Andrew RupertDigital Strategy Master Class - Andrew Rupert
Digital Strategy Master Class - Andrew Rupert
 
How to Leverage Behavioral Science Insights for Direct Mail Success
How to Leverage Behavioral Science Insights for Direct Mail SuccessHow to Leverage Behavioral Science Insights for Direct Mail Success
How to Leverage Behavioral Science Insights for Direct Mail Success
 
Factors-Influencing-Branding-Strategies.pptx
Factors-Influencing-Branding-Strategies.pptxFactors-Influencing-Branding-Strategies.pptx
Factors-Influencing-Branding-Strategies.pptx
 
Uncover Insightful User Journey Secrets Using GA4 Reports
Uncover Insightful User Journey Secrets Using GA4 ReportsUncover Insightful User Journey Secrets Using GA4 Reports
Uncover Insightful User Journey Secrets Using GA4 Reports
 

4 Ways to Become an Election Authority Through Audience Engagement

  • 1. 4 Ways to Become an Election Authority Through Audience Engagement
  • 2. Introductions Customer Success Manager ScribbleLive Laura Pound VP Marketing, ScribbleLive Corinne Schmid
  • 3. The Media’s Role in Politics
  • 4. Time for a Poll
  • 5. What We’ll Learn Today 1. Tips on how make your election coverage accurate 2. How to make sure your coverage is accessible 3. How to leverage your community and incorporate user-generated content into your coverage 4. How you can fuel engagement that will continue after the election is over
  • 6. 70% of Americans believe that press reporting can “prevent leaders from doing things that shouldn’t be done.” Source: Open Mind
  • 8. Make Your Coverage Accurate Tip #1: Know what to cover and when ● Use analytics from past election coverage to inform content planning ● You may find that your audience pays closer attention to news coverage on specific days and topics, like debates, poll results, and the night before an election
  • 9. Make Your Coverage Accurate Tip #2: Include relevant resources ● Pin relevant articles, links, resources, or voting information to the top of your live coverage using the pin feature in Engage ● Display relevant content and articles alongside your live coverage to encourage recirculation
  • 10. Make Your Coverage Accurate Tip #3: Diversify your content Think about including a variety of content in your coverage, such as: ● Social posts from Twitter, Instagram, Facebook, and YouTube ● Third-party embeds ● Audio/video files ● Articles ● GIFs ● PDF files
  • 11. Make Sure Your Coverage is Accessible
  • 12. Digital media consumption is on the rise, with weekly internet television viewing hours in Canada increasing from 5.8 hours in 2015 to 6.4 hours in 2016. Source: Statista
  • 13. Make Your Coverage Accessible Tip #1: Two-way conversations with your audience ● Host Q&A chats with local MPs or representatives, Party Leaders, or local/national candidates. ● Initiate an open forum for people to discuss and debate election topics. ● Host a Q&A with a political editor/content expert. They can field readers’ questions, keeping your audience involved.
  • 14. Make Your Coverage Accessible Tip #2: Use interactive content ● Post polls in your live blog to encourage audience interaction and survey their opinions on topics of interest. ● Publish quizzes to your live stream during breaks in commentary to keep your readers’ interest. Topics could include trivia on candidates or issues.
  • 15. Make Your Coverage Accessible Tip #3: Organize your content ● Use content icons to clearly differentiate and flag types of posts within your blog. ● Leverage Engage’s text formatting features to differentiate content from opinions in your live engagement initiatives. ● Make sure that your content is scannable so that your readers can easily locate and engage with the topics that are most important to them.
  • 16. Time for a Poll
  • 18. 62% of Americans and 40% of Europeans get their news via social media platforms. Source: Journalism.org
  • 19. Leverage Your Community Tip #1: Leverage UGC ● Use social walls to run a Social Media contest (“I Voted” posts, political rallies, election photo contest) ● Incorporate UGC (Twitter reactions, Instagram photos, etc.) into your live coverage. ● Track and automate relevant hashtags on social into your existing coverage.
  • 20. Leverage Your Community Tip #2: Ask for submissions and input ● Take advantage of citizen journalism by encouraging users to upload content into your live blogs. ● Encourage your journalists in the field to cover political/election stories on social. ● Host a blog with live Q&A elements: ask users to upload their own content or ask questions in addition to your coverage.
  • 21. Keep Up the Engagement Post-Election
  • 22. ● Use storytelling to bookend the election overall ● Write a comparative piece on how this elected leader differs or relates to past leaders ● Partner with local MPs or key election influencers to examine or follow up on a key story/person from the election Keep Up the Engagement Post-Election Tip #1: Use long-form content
  • 23. ● Use a live blog to host all post-election resources (relevant articles, links, videos, photos, etc.) ● Summarize key photos from an election using a pinboard ● Use Engage as a “post-election promise tracker” to document and follow up on all of the promises made by an elected leader Keep Up the Engagement Post-Election Tip #2: Become a resource hub for your audience
  • 24. 1. Make your election coverage accurate 2. Make sure your coverage is accessible 3. Leverage your community and incorporate user-generated content into your coverage 4. Fuel engagement that will continue after the election is over What We Learned...