3. What we will cover:
1. Ideation & the Creative Process
2. Ideation for New Content
3. Ideation from Existing Content
4. Examples of Ideation to Interactive
5. Ideation for Video Content
6. Q&A
4. When was the last time you
had a really great idea?
23. What if you don’t have the
resources/time/energy/budget to create
new content?
24. Start with Evergreen Content
● Always relevant
● Researched
● Contains actionable copy
● Moves buyers through the funnel
● Improves search ranking
25. Start with Evergreen Content
● How-To Guides
● Tips on how to improve a goal or
process
● FAQ’s
● Research Report
● Case Studies
● Listicles (best resources, etc)
36. ● No overhead
● No searching to find the right talent
● No chasing down or bargaining with
freelancers
● All comms, files, and project tracking
are in one place
● Administrative oversight
Benefits of Cloud-Based
Production