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Starting up
10 point guide
Hello!
I am Arvind Subramaniam
I am here to tell you that starting up is not easy.
And it’s not for everyone !
Startup vs Small Business
What's the difference ?
Small
Business
Permanent, Predictable & Stable
“ A small business is a
permanent organization
designed to execute a
repeatable , linear and scalable
business model in a
predictable and stable
Environment to deliver growth
Startup
Non Linear, unpredictable and exponential
growth
“ A startup is
a temporary organization
designed to search for a
repeatable ,non-linear & scalable
business model in an
environment of
extreme uncertainty to deliver exponential
growth
Growth vs
Exponential
growth
Business man vs
Entrepreneur
What's the difference ?
Businessman
Can I make Money ?
A Thin line
Entrepreneur
Can I solve a problem &
make money out of it ?
10
The Guide
Ideas are worthless
Believe me!
1
“ Most Ideas never reach
the real world.
Execution is key.
Focus on execution!
Strong value proposition
Focus on problem solving
2
“ Can I make the current process
Better, Faster, Cheaper
than it already is?
Are you smarter than me?
Team matters
3
“ Surround yourself
with smarter people.
Smarter cofounders.
Smarter employees
Focus on complimentary skillsets.
Bootstrap
Get by with less
4
“ Spend when necessary.
Spend within your means.
Spend for customer experience.
Minimum viable product
Prototyping
5
“ If you are
not embarrassed
by the first version
of your product,
you have launched
too late.
Fail fast
Fail safe
6
“ Embrace lots of
little experiments.
Know that
some will work and grow,
and
some will fail and die.
Make money
Or go home
7
“ You cannot call it a business
unless it makes money.
You may call it
a hobby, passion, or dream.
Do not lose sight
of the purpose.
Be hungry, be foolish
Eager, brave, stupid
8
“ Be eager – learn the ropes.
Be brave - take the leap.
Be stupid - battle the odds.
Take informed risks.
A little bit of luck
Just about 1%
9
“ Being at the right place,
at the right time,
with the right people
matters.
Plan for things
beyond your control.
Entrepreneurs never fail
Businesses do
10
“
You are not alone!
Thank you!
Any questions?

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10 point guide to starting up