A presentation delivered at the 2010 Creating Futures Through Technology Conference, Biloxi, Mississippi, March 3, 2010

1. Integrating Social Networking
Technology into Online Teaching
and Learning
Steve C. Yuen, Ph.D.
Professor
The University of Southern Mississippi
Steve.Yuen@usm.edu
2010 Creating Futures Through Technology Pre-Conference, Biloxi, MS, March 3, 2010

2. What is a Social Network?
• A social network is an online service for
communities of people who share an interest
with one another to collaborate.
• A social network service focuses on building
online communities of people who share
interests and activities, or who are interested
in exploring the interests and activities of
others. Most social network services are web
based and provide a variety of ways for users
to interact, such as e-mail and instant
messaging services (Wikipedia).
Barnett: Social Networking March 8, 2008

3. Universities and Social Networking.
http://www.slideshare.net/sparkbouy/universities-and-social-networking/

6. connected

7. Popular Social Networks
•Facebook
•Friendster
•LinkedIn
•MySpace
•Ning

8. Social Networking Factoids
• Social networking and blogging are now the
4th most popular online activities, according to
Nielsen’s recently released Global Faces and
Networked Places report. (2009)
• Social networks now represent the fastest
growing Internet segment – 3 times the rate of
overall Internet growth. (2009)
Source: Nielson Netratings

9. In 2008, if you’re not on a
social networking site,
you’re not on the Internet.
IAB Platform Status Report: User Generated Content, Social Media,
and Advertising — An Overview (April 2008)

10. There are over 400 million
registered users on Facebook.
If Facebook were a country, only
China and India have larger
populations than Facebook.
Infographic 2010: How Facebook Grew To 400 Million Users. http://bit.ly/a0eThz

11. Infographic 2010: How Facebook Grew To 400 Million Users. http://bit.ly/a0eThz

12. • The most visited social networking site in the world (Nielsen
Report, 2009)
• 5 billion pieces of content [Web links, news stories, blogs,
photos] shared weekly (Facebook,2009)
• 400 million active users worldwide (70% outside the USA)
• 60 million status updates posted daily
• Average user has 130 friends on the site
• 3 billion photos uploaded to the site each month
• More than 14 million videos uploaded each month
• 55 minutes spent on Facebook daily by a typical user

13. • A monthly growth of 1,382% as reported by
Nielsen.com in March 2009
• 75 million Twitter users or unique visits
(ComScore, Jan 2010)
• 50 million tweets per day—that's an average
of 600 tweets per second (Feb 2010)

14. Pew Internet & American Life Project
2006 Study

15. Pew Internet & American Life Project
• 2009 National Study – Social Media & Young Adults
– 73% all online American Youth between the age
of 12 and 17 use social networking sites for
communication, up from 55% in November 2008
– 72% of online 18-29 years olds use social
networking sites
– 47% of online adults use social networking sites,
up from 37% in November 2008

16. Pew Internet & American Life Project

17. Pew Internet & American Life Project

18. ECAR Study – Undergraduate
Students and Information Technology

19. Social Learning

20. Social Networking in Education

21. Social Networking in Education
• Provide a casual place of learning
• Develop literacy and communication skills
• Encourage students to express their own
thoughts
• Provide effective collaboration and
communication
• Offer a channel of resources and
knowledge exchanges

22. Social Networking in Education
• Provide a source of social support and
socialization for different learners
• Enhance students’ learning experiences
• Develop e-portfolios
• Form communities of practice
• Build an online learning community
• Offer immersion in a foreign language
environment

23. Collective Intelligence and
E-Learning 2.0:
Implications of Web-Based
Communities and
Networking
Chapter 16 - Using Social Networking to Enhance Sense of
Community in E-Learning Courses
http://book.yuen.us/book1/

37. The End
Questions or Comments?
This presentation is available on the Web at:
http://slideshare.yuen.us
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