DAY ONE – OCT 2nd 2015 at Global Service Design Conference NYC AFTERNOON KEYNOTE/ /BIG VISIONS, INFRASTRUCTURE, SCALE more info at: http://bit.ly/1Rg2UcX

1. Dr. Munib Karavdic| AMP | @munibka
Jon Campbell | Continuum | @jhcamb
The Implementation Dilemma:
Building a Sustainable Growth Engine
October 2nd, New York City

2. The Implementation
Dilemma

3. The Implementation
Dilemma
Building a Sustainable Growth Engine
Dr Munib Karavdic
AMP, Director of Design &
Innovation
Conjoint professor at UNSW
@ munibka
Jon Campbell
Continuum
VP, Customer Experience
& Innovation Capability
@ jhcampb

4. Disrupt or
be disrupted

5. Hire a
Consultancy
Innovation
Toolkits
Accelerator
Partnerships
Hire
Designers
Crowdsourcing
In-house
Incubators
Design Thinking
Training
Corporate
Venturing
Innovation
Centers & Labs

6. Action ≠ Outcomes

7. Established companies underestimate
their ability to create or acquire new
ideas and overestimate their ability to
implement new ideas.

8. Incremental Change Cold Fusion
The
Scary
Zone
A B C D

9. Incremental Change
The Scary Zone
Cold Fusion

10. Scary Zone ideas are hard
to implement.
measures
for success
based on time &
budget
organizational
constraints
expensive
approach
focus on wrong
problem

11. The Implementation Dilemma

12. Traditional approach for implementing
Business
Case
Risk
Management
? $?

13. A New Way of Implementing
$$$$?
Risk
Management Business
CaseCustomer
Case
?

14. The
Implementation
Solution

15. Established companies don’t need
to be enemies of innovation.

16. Implementation Pod
DL
Core Team
Extended Team of SMEs
BL
$$$$?
Risk
Management Business
CaseCustomer
Case

17. Critical elements of a pod
an empowered
team
physical space
approach and tools

18. Empowered Team
Offer
Owner
No signoff
required!
Business
Design
Product
Marketing
Digital
FunctionalLeaders
DL BL

19. Chief
Innovation
Officer
Subject
Matter
Expert
Bank Sales
&
Marketing
Consumer
Insights
Expert
Client-side
Designer
Director
of Retail
Insurance
Bank
Operations
Empowered Team

20. Physical Space
BehaviorPerception
Space
Feels Different
Looks the Same
Feels Different
Looks Different
Feels the Same
Looks Different
Source: DEGW
No Change

21. Physical Space

22. Front End
Design-Led
Core Team
Back End
Business-Led
Extended Team
time
levelofownership
Frame Understand Ideate Prototype Scale
Approach and Tools
DL BL

23. What enables a pod
training
new risk
appetite:-?
radical transparency

24. Training

25. New risk appetite
measure ROL
high fidelity
front-end, low
fidelity back-end
place small bets
with market
tests
outline
leadership’s risk
tolerance

26. Radical transparency

28. DL BL
The Ripple Effect

29. Panama Canal Lock
DL BL
New Ideas
Core Business
for Scaling
Implementation Pods

30. Incremental Change Cold Fusion
A B C D
The
Scary
Zone

31. Incremental Change Cold Fusion
A B C D
The
Scary
Zone

32. Dr Munib Karavdic
AMP, Director of Design &
Innovation
Conjoint professor at UNSW
@ munibka
Jon Campbell
Continuum
VP, Customer Experience
& Innovation Capability
@ jhcampb
Thank you.