Social media and Business Tools Presentation
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Digital Journey presentation in Greymouth (May 2019) on social media and online tools that a business can use. Part of the TechWeek programme. Presented by Stuart from Digital Journey.
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Social media and Business Tools Presentation
- 1. HOWTO TARGET, ENGAGE ANDWIN CUSTOMERS WITH SOCIAL MEDIA April 2018
- 3. WHICH PLATFORMS SHOULDYOU USE? Ask yourself… What sort of business do I have? Who are my customers? What platforms do they use? How much time do I have? Where is my time best spent?
- 4. Choosing a school for your child? 24% use social media to find out information. Source: Australia/NZ SMBs in the digital race for the customer – Deloitte 2016
- 5. MAKEYOUR BUSINESS PAGE STAND OUT Add a Call to Action – align this with website Message Settings – allow users to contact you Own your page - GetVerified Add compelling About Us / Our Story Consistent branding
- 7. YouTube dominant But… rise of micro-video (e.g. Instagram, Facebook) If a picture is worth 1,000 words, a video is probably worth a million Source: Starkcrew.com
- 8. FACEBOOK – BOOSTING & ADVERTISING Boost Important Posts Pin Important Information FacebookAds – cost effective online advertising
- 9. Ad Manager
- 10. Financial Success FACEBOOK CASE STUDY Posted to Facebook and small marketing budget spent ProducedVideo Content 5 new customers …doing more videos
- 11. FACEBOOK –TIPS ANDTRICKS Create a community around your business Post relevant and engaging content regularly To get reach you’ll have to boost and advertise Only boost quality posts - and be targeted Choose your timing carefully Engage your community with questions – start a conversation Try competitions to encourage sharing and/or likes Respond to everything – negative and positive Use Facebook insights regularly to track how you’re going and measure ROI. In general…
- 12. Grew network to 500 in 5 months (no other sales campaigns in place) Joining &participating in LinkedIn Groups Promoting work (through LinkedIn profile) Benefits: New engagements through LinkedIn Referrals for new work All sales – through LinkedIn 5 to 50 to 500! Case study: Get your team to join your company site
- 13. Introvert to extrovert Plan your campaigns Plan the messages Plan their distribution – when, responsibility, to which group Business Growth through LinkedIn
- 15. “A story is a journey that moves the listener, and when the listener goes on that journey they feel different… and the result is persuasion and sometimes action.”
- 17. SOCIAL MEDIA – PLAN and MEASURE IT What do I want to achieve? Who should I target and where are they? What’s appropriate for the platform/s? How can I make it eye catching and engaging? What’s the call to action? Template: www.digitalresources.nz Create a Social Media Plan and Content Schedule
- 19. SOCIAL MEDIA CHANNELSOTHER PLATFORMS Who’s doing it well?
- 20. CHINESE PLATFORMS Who’s doing it well?
- 21. Look professional across all channels KEEP IT CONSISTENT AND ON BRAND
- 22. USING INFLUENCERS Ask yourself… What do I want to achieve? Who do I need to target? Who’s got that audience? Ask them… To show you their insights How they’ll engage their audience What it costs For an agreement
- 23. Manage your Content Remember to… Let them know how social you are Make it easy to like, follow and share Use Instagram photos – UGC Use social feeds on your website Use social logins to make it easier INTEGRATING SOCIAL MEDIA
- 24. FREE MARKETING - GOOGLE MY BUSINESS Take a look… “Businesses with photos receive 42% more requests for driving directions to their location from users on Google, and 35% more clicks through to their website than businesses that don’t have photos.”
- 26. Manage your Content Remember… Plan – set objectives and measure success Use social media to build a community around your business Use the platform/s your customers use Be consistent and authentic To get Facebook reach you’ll need to spend $ Be targeted with boosting and advertising Use engaging imagery and video Integrate social with your website and other channels Have a play and try it! WRAP UP &TAKEAWAYS
- 27. stuart@digitaljourney.org www.digitaljourney.org stuartdillonroberts ThankYou Stuart Dillon-Roberts
- 28. HOWTO MAKEYOUR BUSINESS PRODUCTIVE AND PROFITABLE WITH DIGITALTOOLS 2018
- 30. SMALL BUSINESS BENEFITS Can save you time, money and stress Allow real-time collaboration Can provide flexibility and easy scalability Cloud based – access remotely Improved security
- 31. BUSINESS TOOLS EXAMPLES Please note these services have worked for these businesses. They are not the only service available.
- 37. Reducing manual tasks Microsoft Bookings
- 39. PromotionalTools Adding new subscribers automatically
- 41. MOBILE PAYMENTS
- 43. HR & PAYROLL PROJECT MANAGEMENT
- 44. STORAGE & BACK- UPS STORAGEAND BACKUPS
- 47. ONLINE TOOLS 0% 10% 20% 30% 40% 50% 60% Accountancy Sales Payroll/HR CRM Project Mgt Storage Doc. Prep 2015 2018 WHERETO FOCUS
Editor's Notes
- Which channel/s are best for your business? What type of business are you? Who are your customers? What type of products or services do you sell – purchase? What’s the buying process – quick/impulse or longer term investment and research Where are your customers online – what social media channels do they use personally and professionally
- Take a look your page now – what would you change?
- https://www.facebook.com/WillowbankWildlifeReserve/ - banner heading
- Change in focus from being introvert to extrovert – I sense NZers aren’t that good at shouting out what they do whereas other countries are.
- Which would best achieve your objective/s? A competition, how-to guide, case study, info-graphic, blog post, instructional or product video etc. Create ORIGINAL engaging and content Attention grabbing titles Authentic (keep it real and conversational) Provide answers (what are your customers searching Google for?) Make sure it’s accurate and use #tags if relevant High quality attention grabbing images and video Post great content regularly Quality over quantity Multi Channel Distribution Attempting to juggle social media accounts can be confusing and time consuming. Some use tools like Hootsuite, Sprout Social or Hail.to (NZ Tool) Regardless of your tool, it’s important to put some structure around your digital marketing.
- What will you do? Acknowledge it – respond quickly Action to take – it depends… Be authentic Take it offline – private message or email Look to turn negative to positive
- Have you Googled your business? Make it as easy as possible for people – Google likes that. It’s free. Googling your business will allow you to: Let’s take a quick look – www.google.co.nz/business
- Holding slide Welcome… Workbook Info: Title page and intro
- As we work through a range of digital tools think about: How you work and the components of your job – what could a tool assist you with? What could be improved or automated? How do you work with other people in your business? As teams on projects, with your supply chain partners, with contractors and clients. There may even be new services and revenue streams or added value that some of these tools may make possible.
- Zoom - rather than meet in an office the team all meet through zoom an online video conference system. Any team member can join in so long as they are connected to the internet. Recorded the meeting. Even from their mobile phone. Meeting goes well and instead of having minutes or taking notes on paper the team use Evernote to record the meetings actions – everyone can see the notes and it saves so much time and reduces duplication. To keep a record on sales win/losses and the sales pipeline the team all access pipedrive an online sales tool which provides an indication on the current status of jobs and what has been won or lost. A collaborative process and simple to use rather than that old clunky spreadsheet. Plus it gives management reassurance that sales pipeline looks positive. Finally on your browser you have your personal todolist with all the tasks work and at home which syncs to your tablet and phone to make sure its front of mind. Plus there is a whole load of templates that can be used for regular tasks.,
- Same sales company is added into Pipedrive. Zapier then creates automatically a new Trello Card. Zapier is an automation tools that can perform thousands of tasks automatically between common applications Trello is used to manage projects with new customers. All staff in the business as well the new customers have access to Trello. It is used as a simple project management tool whereby the customer can see progress, staff can ask questions and updates posted. Transformed engagement with customers and of course it works on staff mobiles. Or using Microsoft Teams – a game changer in collaboration allowing customers and staff to provide updates on projects and share files. There are a growing number of integrations in Teams and it integrates with OneDrive (local files) and all the Microsoft products – creating a central location to share and engage on a project.
- Same sales company is added into Pipedrive. Zapier then creates automatically a new Trello Card. Zapier is an automation tools that can perform thousands of tasks automatically between common applications Trello is used to manage projects with new customers. All staff in the business as well the new customers have access to Trello. It is used as a simple project management tool whereby the customer can see progress, staff can ask questions and updates posted. Transformed engagement with customers and of course it works on staff mobiles. Or using Microsoft Teams – a game changer in collaboration allowing customers and staff to provide updates on projects and share files. There are a growing number of integrations in Teams and it integrates with OneDrive (local files) and all the Microsoft products – creating a central location to share and engage on a project.
- Slack in our main communications tool – it acts as an intranet and all team members use Slack. It provides a running commentary across our business services and our software is integrated so we all can see when we have new bookings and new customers come on board. Using slack has improved communications, keeps all staff engaged and we instantly see what is happening across the business. To prepare for our customer meeting we use Office 365 and the collaboration features in this product – this allows us to work on a sales pitch at the same time, we can all see changes and roll back through version control. Using o365 collaboration has significantly reduced the time it takes to work on documents and company information. In fact 0365 has been a game changer for our business. OneDrive storage to allow access to personal files and then we use SharePoint for company information. The logic being One drive is about YOU and sharepoint is about the TEAM.,
- Two main business productivity tool suites – G Suite (Google) and Office 365 (Microsoft) Cloud based Use on any device Secure Scalable Cost effective Q: Who’s on what? Q: Are you using it to its full potential? Are you using OneDrive as it was intended? Many don’t. That still operate as if everything was on their local machine and they had a server just down the hall.
- New customers can book time with me through our you can book me link in my signature block or some other staff use calendy or Google Boomerang. Saving time trying to coordinate meetings and allowing new customers to book a time slot. For bookings we use Microsoft bookings which is part of the O365 suite of applications, which saves so much time chasing appointments or rescheduling. Slack in our main communications tool – it acts as an intranet and all team members use Slack. It provides a running commentary across our business services and our software is integrated so we all can see when we have new bookings and new customers come on board. Using slack has improved communications, keeps all staff engaged and we instantly see what is happening across the business. To prepare for our customer meeting we use Office 365 and the collaboration features in this product – this allows us to work on a sales pitch at the same time, we can all see changes and roll back through version control. Using o365 collaboration has significantly reduced the time it takes to work on documents and company information. In fact 0365 has been a game changer for our business.
- Time to catch up on admin tasks. We use a PDF creation tool called Genius Scan on our mobiles to scan all the invoices from a recent sales trip to create a single PDF which is attached to our expense claim in Xero. It’s a free app that saves so much time when I used to photograph all those expenses and attach them individually. Saved his business 8 hours a month. Of course there are addins to Xero that do the same but you cant beat a free app. Other customers use it to scan contracts into a PDF document. When it comes to creating contracts we use a product called Hello Sign. This allows contracts to be send to multiple approvers for signature. Once one person has signed the contract the next person is sent the document for signature. And so one until everyone has signed the document. Saves so much time emailing out contracts and waiting for each person to sign the document. Talking about time – we have all been impressed with the dictation service now in Office 365 – it actually works really well and saves us typing our documents and emails – it saves so much time. IFTTT – automation - if this then that – allowed a business using google to track time in the calendar for on charging to a customer. Saved so much time by using a simple automation tool.
- Meanwhile in the background you have set up an number of automations or webhooks to collect information from customers and add them to your social and email marketing database. These services just run in the background saving you time, for example you initiate a sales meeting through zoom, any new members are added to your email marketing database in the background. You have just caught up with a customer and received positive feedback., On your phone you quickly write up the feedback and take a snap of the customer (with their permission) – you then log in Hail and send an update to Facebook, Twitter and schedule an update to your website and Mailchimp all in a single click. Finally you get a chance to take a break and start browsing the internet, using flipboard you quickly scan what is happening in your industry in a single view. Saves so much time browsing different websites. Finally you capture stories to read later and offline through pocket – saving you time and reading only what is relevant. Meanwhile the office team are looking to kick off a marketing campaign and want to develop new artwork for their website – Canava provides online design services and for small cost high quality imagery. But to make the campaign fly they employ an expert through up work and tap into expert skills at a fraction of the cost.
- Vend’s a great example of the multi faceted and integrated nature of many tools.
- Huge in China – growing traction elsewhere. Chinese tourist market – WeChat Pay makes it so much easier for them.
- Are you using one of these? Figured – specialist farm financial management software
- Storage – skydrive, iCloud, Dropbox, Box, Google Drive Backups – Idrive, Backblaze, Carbonite, Norton Online Backup,
- The engineers out on the jobs have been looking for an instant way to quote, and invoice for work with the customer and not back at the office. Workmate and Service M8 allow engineers to adjust quotes with a customer when they meet with them and lock in resources once a job has been agreed., Saving valuable time and reducing manual tasks. Don’t be afraid to work with experts online – from legal advice or technical changes. Finally its always good to learn new skills and the team take time to complete an online course of digital marketing through udemy for business.