One of the concepts talked about a lot when discussing Lean Startups is that of an MVP or Minimally Viable Product. After having too many entrepreneurs present to me Minimally Crappy Products, I've renamed these Minimally Awesome Products. However, the core concept remains the same. Building the least amount of product possible (in an awesome way) that delivers the maximum amount of validated learning.

1. Minimally Awesome
Product
!
Sean Ammirati
Partner, BirchmereVentures
Adjunct Professor, Carnegie Mellon University
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2. Source: The Entrepreneur's Guide to Customer Development
REMINDER ...
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3. Source: HBR - Hypothesis-Driven Entrepreneurship: The Lean Startup
REMINDER 2 of
2 ...
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4. “that version of a new product which
allows a team to collect the maximum
amount of validated learning about
customers with the least effort”
-- Eric Reis
MinimumViable Awesome
Product
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5. At some point, you
need to build
something because ...
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6. What people tell you
they’ll do isn’t as
predictive as what they
actually do!
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7. 2 Great Techniques
1.Landing Page Test
2.Wizard of Oz Test
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8. 1. High Performing
Landing Pages are:
• User-Centric
• Clear &
Concise
• Conversion
Focused
• Shareable
• Measured
• Consistent
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9. A / B Testing
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10. 2.Wizard of Oz Test
Submi
1
2
Email to
you / your team
3
“automated”
response
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11. Questions?
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