Neil Patel and Sean Ellis share 6 growth hacks for making your content marketing convert into real sales. These slides explain how to effectively use free tools to drive conversions, and find quick optimizations to immediately improve the performance of your content marketing.

1. Six Growth Hacks to Get More Conversions
from your Content Marketing
Turn your content engine into a growth engine.

2. Sean Ellis, CEO Qualaroo (@seanellis)
Sean Ellis is the CEO of Qualaroo and founder of GrowthHackers.com. Prior to Qualaroo, Sean
held marketing leadership roles with breakout companies including Dropbox, LogMeIn (IPO),
Uproar (IPO), Eventbrite and Lookout.
Neil Patel, Founder QuickSprout (@neilpatel)
Neil Patel is the co-founder of Crazy Egg, Hello Bar and KISSmetrics. He helps companies like
Amazon, NBC, GM, HP and Viacom grow their revenue. The Wall Street Journal calls him a top
influencer on the web, Forbes says he is one of the top 10 online marketers, and Entrepreneur
Magazine says he created one of the 100 most brilliant companies in the world.

3. #contenthacks

4. Why Content?
For many businesses content marketing is still the
number one way to improve traffic, gain leads, and
drive sales.

5. The Challenge
How do you get real conversions from content?

6. Content Conversions
Success with content requires a series of micro conversions that lead
to ultimate customer conversions.
• Webinar registration
• Email subscriber
• Social share/fan
• Github follower
• Customer
• Bookmark

7. The Basics
• Know what you’re doing, why you’re doing it, and who you’re doing it
for. Ask questions like:
My audience is… They will interact by…
I’m offering them… Their next step will be…
They will find it via… They will share it
because…
They will care
because…
They might not share it
because…
Great questions by:

8. Pick a Meaty Topic

9. Pick a Meaty Topic

10. Pick a Meaty Topic

11. Content Hack #1 — Wait, There’s More!

12. Content Hack #1 — Wait, There’s More!

13. Content Hack #2 — An Offer Too Good to Refuse

14. Content Hack #2 — An Offer Too Good to Refuse

15. Content Hack #2 — An Offer Too Good to Refuse

16. Content Hack #3 — Free Tools

17. Content Hack #3 — Free Tools

18. Content Hack #4 — Make it Easy

19. Content Hack #4 — Make it Easy

20. Content Hack #4 — Make it Easy

21. Content Hack #5 — Serialized Content

22. Content Hack #5 — Serialized Content

23. Content Hack #5 — Serialized Content

24. Content Hack #6 — Remix Everything

25. Be the First to Try Nudge
nudge.qualaroo.com

26. Q & A