This is a quick analysis of the wait list process for Robinhood.com. The currently have over 300,000 people on a wait list for a stock brokerage related product and are adding more than 1,000 people per day - and the product isn't available yet. In a recent interview, one the team members claims about half of their signups have come through tracked links (that include referral incentives). Worth studying if you are launching a product.
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Waitlist product launch robin hood
1. RobinHood Waiting List Breakdown
RobinHood.com has attracted 300,000+ waiting list
signups before product is available. Around 50% of
signups were through tracked links.
These slides show how they did it…
Quick analysis by @seanellis of GrowthHackers.com
7. My Assessment Why It’s Working
• Purpose for waiting list is that product isn’t ready yet.
• Waiting list is for a free service that people would otherwise pay other
brokerages for same service.
• Visitor experience maximizes on opportunity
– Value proposition is very clear and compelling.
– Great social proof and sharing reasons/process on thank you screen
– Sign up screen doesn’t say “waiting list” – it is a bit misleading
– Gives a reason to “check back” to see place in line gives new sharing opportunities
• Not sure how effective this would be for something like premium priced
B2B service, but seems to work for free or very disruptive priced products
like Republic wireless.