10 REASONS<br />SERIOUS MARKETERS CANNOT<br
/>IGNORE MOBILE<br />

There is no doubt that
mobile is going to be the ‘Next Big Thing’ for marketers. Here are ten reasons why marketers across the board should not be ignoring mobile as a route to market.<br />

45.4 million people in the
U.S. owed a smartphone in an average month during the December to February period, up 21 percent from the three months ending November 2009. – ComScore<br />

18% of mobile users access
social networking sites or blogs via a handheld device. Browsers were used by 29.4% of U.S. mobile subscribers (up 2.4 percentage points), while <br />subscribers who used downloaded applications made up 27.5% (up 1.8%). <br />–ComScore<br />

79.4% of multi-channel retailers are
not using mobile, meaning that there is a huge opportunity here. eMarketer<br />

Mobile devices are being used
for shopping – The ShopSavvy app allows users to comparison shop right in the store, by scanning a product’s bar code using a camera phone records over 40 million scans per month.<br />

About 85% of all U.S.
households own at least one mobile phone, compared to 73% of PC ownership.<br />

Over 100 million users access
Facebook from a mobile device. More than the combined population of Spain and Argentina - Facebook.com<br />

According to a recent Juniper
Research report, ‘The Mobile Marketing & Retail Opportunity’, the value of the mobile retail market is anticipated to exceed $12 billion (£9 billion) by 2014.<br />

Independent app store GetJar has
released a report that predicts that the global mobile apps market will be worth $17.5 billion (£11.5 billion) by 2012, a fourfold increase from its value of $4.1 billion in 2009.<br />

When mobile advertising is purchased
alongside traditional online advertising, performance increases. According to reports, online Click-Through-Rates are on average 150% higher amongst those that were exposed to – and recalled – the mobile ad.– Internet Advertising Bureau (IAB)<br />

When exposed to ads across
online and mobile, recognition was 43% greater than those exposed just to the online component. – Internet Advertising Bureau (IAB)<br />

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