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The Growth Of Google Direct Answers 
Danny Sullivan 
Founding Editor, MarketingLand.com & SearchEngineLand.com 
@DannySull...
A Quick History Of Direct Answers 
@dannysullivan
Direct Answers Aren’t New & Google Didn’t Start Them 
@dannysullivan
Some Early History Of Direct Answers 
 AltaVista Shortcuts: In 2002, provided links to 
weather, stock quotes and more 
...
2007: Google Launches The “Plus Box” 
@dannysullivan
2007: Flight Tracking Takes Off 
@dannysullivan
2008: Olympics Information 
@dannysullivan
2009: Was That An Earthquake? 
@dannysullivan
2009: Sports Results 
@dannysullivan
2010: “Answer Highlighting” In Snippets 
@dannysullivan
2010: What Time Is The Super Bowl? 
@dannysullivan
2010: More Facts From “Google Squared” 
@dannysullivan
2010: Futbol! 
@dannysullivan
2010: Hockey 
@dannysullivan
2010: Suicide Prevention (& Why Direct Answers Are Great) 
@dannysullivan
2011: Snow Report 
@dannysullivan
2013: March Madness 
@dannysullivan
2014: Direct Answers Go BIG 
@dannysullivan
@dannysullivan 
Menus
Step-By-Step 
@dannysullivan
@dannysullivan
Structured Snippets 
Google Structured Snippets Officially Live In Search Results, 
Search Engine Land, Sept. 2014 
@danny...
Direct Answers Now Appear More Often 
@dannysullivan
@dannysullivan
@dannysullivan
@dannysullivan
Now In Nearly 4% Of All Queries, According To MozCast 
Source: MozCast SERP Features Graph 
@dannysullivan
Concerns Over Credit 
@dannysullivan
2011 
@dannysullivan
2014 
@dannysullivan
2010 
@dannysullivan
@dannysullivan 
2014
2007 
@dannysullivan
@dannysullivan 
2014
2014 
@dannysullivan
Are You Thinking WTF Google? 
@dannysullivan
@dannysullivan
@dannysullivan
@dannysullivan
Sourcing The Sources 
 Some answers done through partnerships; menus, for example, 
from third-party provider 
 Others a...
So Direct Answers Will Kill SEO? 
@dannysullivan
Stone Temple Study: Links Are Often Provided 
@dannysullivan 
The Great Knowledge 
Box Showdown: Google 
Now vs. Siri vs. ...
But Time At Google Itself Is Up 
Search Engines Keep Searchers Longer Before Referring Traffic To Web Sites 
MediaPost, Se...
Not All Steps Provided 
@dannysullivan 
The Great Knowledge 
Box Showdown: Google 
Now vs. Siri vs. Cortana, 
Stone Temple...
Google Mines Answers From Others, Then Stores Them 
More Google Answer Boxes, with Bonus Experiment! 
Moz, Oct. 2014 
@dan...
SEO Is Dead! 
@dannysullivan
Not quite… 
@dannysullivan
@dannysullivan 
Incomplete 
Answers
Weird Answers 
@dannysullivan
@dannysullivan 
NSFW 
Answers
@dannysullivan 
You Know 
Nothing, 
Google! 
Photo of Ygritte from HBO – 
Watch Game Of Thrones!
Reasons To Relax 
 Google isn’t perfect, can’t turn everything into direct answers 
 Direct answers still small, single ...
Things To Do 
 Don’t like? Nosnippets tag is about the only option 
 Want? Put more information in tables for structured...
@dannysullivan
The Growth of Google Direct Answers - A Dreamforce14 Presentation by Danny Sullivan
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The Growth of Google Direct Answers - A Dreamforce14 Presentation by Danny Sullivan

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View the #DF14 #Dreamforce14 presentation given by Danny Sullivan (@DannySullivan) Founding Editor & Chief Content officer of http://SearchEngineLand.com & http://marketingland.com

Publié dans : Internet, Technologie

The Growth of Google Direct Answers - A Dreamforce14 Presentation by Danny Sullivan

  1. The Growth Of Google Direct Answers Danny Sullivan Founding Editor, MarketingLand.com & SearchEngineLand.com @DannySullivan
  2. A Quick History Of Direct Answers @dannysullivan
  3. Direct Answers Aren’t New & Google Didn’t Start Them @dannysullivan
  4. Some Early History Of Direct Answers  AltaVista Shortcuts: In 2002, provided links to weather, stock quotes and more  Yahoo Shortcuts: In 2003, similar to AltaVista with weather, quotes, more  Google: In 2005, added weather then “Google Q&A” with fast facts on celebrities, planets, movies and more Historic & current examples drawn from Google Direct Answers, Search Engine Land’s archive of stories on the topic... @dannysullivan
  5. 2007: Google Launches The “Plus Box” @dannysullivan
  6. 2007: Flight Tracking Takes Off @dannysullivan
  7. 2008: Olympics Information @dannysullivan
  8. 2009: Was That An Earthquake? @dannysullivan
  9. 2009: Sports Results @dannysullivan
  10. 2010: “Answer Highlighting” In Snippets @dannysullivan
  11. 2010: What Time Is The Super Bowl? @dannysullivan
  12. 2010: More Facts From “Google Squared” @dannysullivan
  13. 2010: Futbol! @dannysullivan
  14. 2010: Hockey @dannysullivan
  15. 2010: Suicide Prevention (& Why Direct Answers Are Great) @dannysullivan
  16. 2011: Snow Report @dannysullivan
  17. 2013: March Madness @dannysullivan
  18. 2014: Direct Answers Go BIG @dannysullivan
  19. @dannysullivan Menus
  20. Step-By-Step @dannysullivan
  21. @dannysullivan
  22. Structured Snippets Google Structured Snippets Officially Live In Search Results, Search Engine Land, Sept. 2014 @dannysullivan
  23. Direct Answers Now Appear More Often @dannysullivan
  24. @dannysullivan
  25. @dannysullivan
  26. @dannysullivan
  27. Now In Nearly 4% Of All Queries, According To MozCast Source: MozCast SERP Features Graph @dannysullivan
  28. Concerns Over Credit @dannysullivan
  29. 2011 @dannysullivan
  30. 2014 @dannysullivan
  31. 2010 @dannysullivan
  32. @dannysullivan 2014
  33. 2007 @dannysullivan
  34. @dannysullivan 2014
  35. 2014 @dannysullivan
  36. Are You Thinking WTF Google? @dannysullivan
  37. @dannysullivan
  38. @dannysullivan
  39. @dannysullivan
  40. Sourcing The Sources  Some answers done through partnerships; menus, for example, from third-party provider  Others are just because facts is facts, says Google… When Google Shows A Source Or Credit For Quick Answers & Knowledge Graph, Search Engine Land, Sept. 2014 @dannysullivan
  41. So Direct Answers Will Kill SEO? @dannysullivan
  42. Stone Temple Study: Links Are Often Provided @dannysullivan The Great Knowledge Box Showdown: Google Now vs. Siri vs. Cortana, Stone Temple Consulting
  43. But Time At Google Itself Is Up Search Engines Keep Searchers Longer Before Referring Traffic To Web Sites MediaPost, Sept. 2014 @dannysullivan
  44. Not All Steps Provided @dannysullivan The Great Knowledge Box Showdown: Google Now vs. Siri vs. Cortana, Stone Temple Consulting
  45. Google Mines Answers From Others, Then Stores Them More Google Answer Boxes, with Bonus Experiment! Moz, Oct. 2014 @dannysullivan
  46. SEO Is Dead! @dannysullivan
  47. Not quite… @dannysullivan
  48. @dannysullivan Incomplete Answers
  49. Weird Answers @dannysullivan
  50. @dannysullivan NSFW Answers
  51. @dannysullivan You Know Nothing, Google! Photo of Ygritte from HBO – Watch Game Of Thrones!
  52. Reasons To Relax  Google isn’t perfect, can’t turn everything into direct answers  Direct answers still small, single percentage amount of searches  Many searches are complex in nature or multi-session  Publishers aren’t reporting major traffic drops  But stay tuned -- concerns remain & people are watching to see if Google maintains search engine “balancing act,” especially if the Knowledge Vault really does come @dannysullivan
  53. Things To Do  Don’t like? Nosnippets tag is about the only option  Want? Put more information in tables for structured snippets  As always, be the essential answer Google avoid pointing to  And keep on SEOing, our Periodic Table Of SEO is a good start @dannysullivan
  54. @dannysullivan

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