Easy to implement and performance improving tactics that can be implemented on almost every website. These are my own tactics and I hope attendees will find them useful. I will talk about what Snapshot method is, how GAP analysis works and more. I will also cover WordPress and plugins that may boost your website performance as well as how to reach top of Google aka Feature Snippet.

1. SEO Tactics
To Implement
Tonight
https://zelezny.uk

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3. TACTIC:
The Snapshot
Approach to
Keyword
Research
https://zelezny.uk

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9. @lukaszzelezny #seoandlove

10. @lukaszzelezny #seoandlove

11. @lukaszzelezny #seoandlove

12. @lukaszzelezny #seoandlove
X 18,841= 1,893 visits
X 18,841= 3,294 visits
+1,401 visits

13. Calculate traffic index potential:
TI = SearchVolume x CTR[POS]
TIMAX = SearchVolume x CTR[1]
TIDIFF = TIMAX-TI

14. Calculate traffic index potential:
Sort by SearchVolume
https://zelezny.uk

15. Calculate traffic index potential:
Sort by TIDiff
https://zelezny.uk

16. Calculate traffic index potential:
https://zelezny.uk

17. Download Spreadsheet
https://zelezny.uk/snapshot
https://zelezny.uk

18. Optimisation process – focus on:
- Title Tag Modification;
- Strong Tag;
- ALT Tag;
- IMG Filename;
- Additional paragraph(s) with text;
- Headers modfication H1 / H2 / H3;
- Internal links with keyword rich anchor.
https://zelezny.uk

19. When to use:
- When you starting working on organic
performance
- For websites with established history of
rankings in SERPs
- When you QUICKLY need to prove that SEO
is worth
https://zelezny.uk

20. Conclusions:
- dealing with keywords that already rank
- leveraging quality traffic
- utilizing multiple URLs
- playing search engine game
- delivering quick results
https://zelezny.uk

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TACTIC:
Link Building
with
Brand Tracking

22. Track Your Brand
Track Your Brand

23. Track Your Brand
Track Your Brand

24. Track Your Brand
Track Your Brand

25. Track Your Brand
Track Your Brand

26. Track Your Brand
Track Your Brand - Brand24

27. Track Your Brand
Track Your Brand - Brand24
http://ibusiness.ru/blog/upravlyeniye_markyetingom_i_prodazhami/35597

28. TACTIC:
GAP
ANALYSIS
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Send to inhouse copywriters

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36. TACTIC:
Dealing with
AnswerBoxes
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41. Heading and Lists
• The heading should be worded so an
ordered list or unordered list is displaying
the answer.
https://zelezny.uk

42. Heading and Paragraphs
• There should be an area within the page where the search
query and query results appears in a header (H1, H2, H3,
H4,), paragraph or list up to a max of 350 characters.
• The content you want to appear in the Featured Snippet
(the answer to the query) should be placed within the
<div> element of the page.
https://zelezny.uk

43. Images
Image alt=“should be aligned to the keyword
in question or an answer to the keyword”
https://zelezny.uk

44. Keyword that feature within the Answer Box or Featured
Snippet can change on a daily or weekly basis.
This may be due to google selecting a different variation of the
Featured Snippet algorithm.
Important elements:
• Page Title
• Meta description
• Page URL
• <H1>, <H2>, <H3>, <H4> tags
• <p>, <li>, <ol>, <ul>, <strong> <alt> tags
• Latest and newest content
https://zelezny.uk

45. HOW TO FIND
KEYWORDS THAT
FIRE ANSWERBOX?
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52. AnswerBox
SERPs
HOW TO FIND
KEYWORDS
THAT FIRE
ANSWERBOX?
NICE METHOD
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3,700,000 x 0.0048 = 17,760

58. AnswerBox
SERPs
When to use:
- When you’re dealing with established website
- When you’re dealing with industry leader
Conclusions:
- refreshing content is always good
- answering questions that customers may ask
- playing search engine game
delivering significant impact on CTR
Its better be than not to be there
https://zelezny.uk

59. TACTIC:
Plugins
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OneSigal

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74. TACTIC:
CLOUD
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Website A

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Website A

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Website B

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Website B

81. WRAP UP
& TAKE
AWAYS https://zelezny.uk |

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ALWAYS USE A FAST
AND OPTIMISED
HOSTING PROVIDER

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ARE YOU ON WORDPRESS?
TEST DIFFERENT PAGESPEED
IMPROVING PLUGINS.

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TRY TO RANK IN
ANSWERBOXES

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YOUR COMPETITOR IS
A GREAT SOURCE OF
DATA

86. RESULTS
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90. Thanks!
J
https://zelezny.uk